Revenue Architecture

Ways We Can
Work Together

Every model below runs off the same foundation: your data, our execution layer. Each can operate independently or compound with the others.

Brought to you by Online Optimisers. Tailored to your business on request.

Model 01

Managed Execution Layer

Your data, OO's pipes. We run the full conversion layer per vertical: AI copy, schema, attribution, closed-loop reporting. You receive one number at month-end: revenue attributed.

You provide

Data drops on agreed cadence. Vertical access. Close data fed back monthly.

OO provides

AI personalisation per record. Schema and entity layer. Attribution UUID system. Monthly performance report.

Model 02

Discarded Segment Takeover

Segments that fall below your client threshold get set aside. OO takes those segments, runs its own outreach pipeline, and pays a residual on any close OO generates from that discarded data.

You provide

Access to rejected record segments. Confirmation of which tiers are below your minimum threshold.

OO provides

Full outreach execution on discarded segments. Residual payment per close. Zero execution required from you.

Model 03

Per-Record AI Personaliser

Household-level hyper-personalised direct mail or digital creative, industrialised and sold as a productised service or white-label licence to your clients.

You provide

Data supply. Introductions to clients where record-level data is in scope.

OO provides

AI copy engine per record. Print-ready or digital creative output at scale. Per-record fee structure or monthly licence for repeat clients.

Model 04

Single-Vertical Pilot

Zero-risk proof of concept inside one of your business lines. OO delivers the full execution layer in Month 1 on a fixed fee, with no ongoing commitment and measurable AI visibility lift at Day 30.

You provide

Access to the chosen business. First data drop. One point of contact for any clarification during Month 1.

OO provides

Schema and entity foundation. AI copy layer on first record batch. Attribution tracking. AI visibility retest at Day 30.

Model 05

JV D2C Funnel

Your in-market intent data drives top of funnel. OO builds and runs the direct-to-consumer booking funnel. An installation or fulfilment partner closes the deal. Revenue splits at each handoff.

You provide

Record feed for in-market consumers. Data licensing for the funnel. Introductions to any preferred fulfilment partners.

OO provides

Full D2C funnel build and operation. AI-personalised outreach to each record. Appointment booking. Handoff to fulfilment partner at booked-appointment stage.

Model 06

Upmarket Client Acquisition

OO uses intent data and LinkedIn intelligence to identify and warm your next enterprise-tier clients. We run the outreach, book the intro, and earn a rev-share on any new contracts that result.

You provide

ICP profile for target clients. Access to intent data for targeting. Final close and contract execution.

OO provides

Target identification via intent signal and LinkedIn. AI-personalised outreach sequence. Warm introduction delivery to your pipeline.

Model 07

Affiliate Residual

OO introduces clients directly to your platform. You close and contract them. OO earns a residual percentage on each contract for the life of that client relationship.

You provide

Onboarding for introduced clients. Commission tracking and monthly settlement. Confirmed residual rate.

OO provides

Qualified introductions to prospective clients from OO's existing network and outreach operations. No execution required from you pre-close.

The compound case

All 7 models run off the same foundation.

Model 4 proves execution. Model 1 scales it across verticals. Models 2, 5, and 6 monetise what would otherwise be inactive or discarded capacity. Models 3 and 7 package the capability and introduce it to your existing client base. One pilot unlocks the full architecture.

Back to overview →

Ways We CanWork Together

All 7 models run off the same foundation.

Ways We Can
Work Together