AI Visibility Audit
Breathe Easy Heating & Air Conditioning
How visible is your business when Lethbridge homeowners ask AI for HVAC and furnace recommendations?
Prepared by Online Optimisers
•
April 2026
•
Lethbridge, AB
Audit Overview
Key Findings at a Glance
49/100
AI Visibility Score
0/6
AI Top Picks
5+
Competitors Cited First
$150K+
Est. Lost Rev / Year
Critical finding: You show up when someone searches for "heating and cooling Lethbridge reviews" but disappear when a Lethbridge homeowner asks an AI "who is the best HVAC company in Lethbridge". Charlton & Hill wins that answer every time. Not because they are better, but because their digital signals are louder.
What This Audit Covers
1Market Landscape - why AI search changes everything
2ChatGPT Results - who AI recommends instead of you
3Perplexity Results - second AI platform check
4Google AI Overviews - AI answers inside Google
5Competitor Analysis - Charlton & Hill, 4 Seasons, Airtech
6Technical Gaps - schema, entity, directories
7Roadmap - from cited occasionally to recommended first
The Search Landscape Is Changing
The Shift Is Happening
Search Market Share Today
88%
Google
Google 88%
Bing 4%
ChatGPT 3%
Perplexity 1.5%
Projected: Where Search Is Heading
2026 (Now)Google: 88%
Google
2028Google: ~75%
Google
AI Search
2031Google: ~60%
Google
AI Search 35%
The trend is clear. When a furnace dies at 9pm in Lethbridge, homeowners increasingly ask ChatGPT or Google AI for a recommendation before dialling. If you are not the top pick, your phone does not ring.
Lethbridge homeowners are already asking AI for HVAC recommendations. If Charlton & Hill is the only name AI knows, those emergency calls go to them.
ChatGPT Audit • AI Answer Layer • April 2026
What ChatGPT Says When Someone Asks for HVAC in Lethbridge
CHATGPT
Query: "best HVAC companies in Lethbridge Alberta"
1. Charlton & Hill - 75+ years, heating/cooling/ventilation, skilled technicians
2. Hutchison Plumbing Heating & AC - family-owned, quality and reliability
3. Comfort Tech Heating & Cooling - residential + commercial, energy-efficient systems
4. A-1 Heating & Cooling - quick response, emergency services, fair pricing
5. Kirk's Heating & Custom Sheet Metal - custom solutions, attention to detail
Breathe Easy Heating - not mentioned in top picks.
(You offer 24/7 emergency, financing, BBB A+ since 2017. Same claims these names got cited for.)
2. Hutchison Plumbing Heating & AC - family-owned, quality and reliability
3. Comfort Tech Heating & Cooling - residential + commercial, energy-efficient systems
4. A-1 Heating & Cooling - quick response, emergency services, fair pricing
5. Kirk's Heating & Custom Sheet Metal - custom solutions, attention to detail
Breathe Easy Heating - not mentioned in top picks.
(You offer 24/7 emergency, financing, BBB A+ since 2017. Same claims these names got cited for.)
✗ NOT TOP PICK
CHATGPT
Query: "who should I call for furnace repair Lethbridge"
1. Charlton & Hill - range of HVAC services including furnace repair
2. Roberts Plumbing & Heating - heating and plumbing services in Lethbridge
3. Comfort Tech Heating & Cooling - furnace repair and other HVAC services
4. Hutchison Plumbing Heating & AC - comprehensive heating services
5. Kirk's Heating & Custom Sheet Metal - furnace maintenance and repair
Breathe Easy Heating - not surfaced anywhere in the answer.
(Mike and Sandi Gervais run this since 2014 - 12 years. Real Lethbridge business. ChatGPT does not see it.)
2. Roberts Plumbing & Heating - heating and plumbing services in Lethbridge
3. Comfort Tech Heating & Cooling - furnace repair and other HVAC services
4. Hutchison Plumbing Heating & AC - comprehensive heating services
5. Kirk's Heating & Custom Sheet Metal - furnace maintenance and repair
Breathe Easy Heating - not surfaced anywhere in the answer.
(Mike and Sandi Gervais run this since 2014 - 12 years. Real Lethbridge business. ChatGPT does not see it.)
✗ NOT TOP PICK
CHATGPT
Query: "top rated air conditioning installers Lethbridge"
ZERO COMPANIES NAMED
ChatGPT declined to name any installer directly and redirected the homeowner to:
1. Review platforms (Yelp, Google, HomeStars)
2. Better Business Bureau
3. Word of mouth, friends and family
4. Social media and community forums
Breathe Easy Heating - not cited. No HVAC company in Lethbridge was named.
(When ChatGPT has no confident local answer, it punts the buyer back to Google and BBB where entity signals rule.)
ChatGPT declined to name any installer directly and redirected the homeowner to:
1. Review platforms (Yelp, Google, HomeStars)
2. Better Business Bureau
3. Word of mouth, friends and family
4. Social media and community forums
Breathe Easy Heating - not cited. No HVAC company in Lethbridge was named.
(When ChatGPT has no confident local answer, it punts the buyer back to Google and BBB where entity signals rule.)
✗ NOT CITED
ChatGPT citation queries, April 2026. All business names shown are direct output from the model.
Perplexity Audit • AI Answer Layer • April 2026
What Perplexity Recommends - Your Competitors, Not You
PERPLEXITY
Query: "best HVAC companies in Lethbridge Alberta"
1. Airtech Heating & AC Ltd. - locally owned since 2003, BBB A+, 24/7 emergency
2. ABC Heating & Cooling - 25 years, 24/7 emergency furnace/AC/duct cleaning
3. KB Heating, Plumbing & AC - 40+ years, Carrier dealer
4. HVAC Doctor - residential + commercial, free diagnostics
Breathe Easy Heating - appears only in a BBB "other" roster alongside 4 other names. Never in the top tier, never with a reason to call.
(Perplexity cited 7 sources - airtechgroup.ca, lethbridgeheating.com, bbb.org, kbheating.com, hvacdoctor.ca, carrier.com, whisperheating.com. You are not a primary citation.)
2. ABC Heating & Cooling - 25 years, 24/7 emergency furnace/AC/duct cleaning
3. KB Heating, Plumbing & AC - 40+ years, Carrier dealer
4. HVAC Doctor - residential + commercial, free diagnostics
Breathe Easy Heating - appears only in a BBB "other" roster alongside 4 other names. Never in the top tier, never with a reason to call.
(Perplexity cited 7 sources - airtechgroup.ca, lethbridgeheating.com, bbb.org, kbheating.com, hvacdoctor.ca, carrier.com, whisperheating.com. You are not a primary citation.)
✗ NOT TOP PICK
PERPLEXITY
Query: "furnace repair in Lethbridge Alberta"
1. Reliance Home Comfort - 60+ years, 24/7 emergency, 150k+ 5-star reviews
2. KB Heating, Plumbing & AC - 40+ years, 24-hour service, Carrier dealer
3. ABC Heating & Cooling - 25 years local, 24/7 emergency
4. Top Notch Mechanical - Red Seal certified, 24/7 emergency
5. Airtech Heating & AC - locally owned since 2003, residential + commercial
Breathe Easy Heating - not cited anywhere in the answer.
(9 citations pulled - BBB, Reliance, KB, Lethbridge Heating, Top Notch, Airtech, Carrier, Whisper, YellowPages. None for beheating.ca.)
2. KB Heating, Plumbing & AC - 40+ years, 24-hour service, Carrier dealer
3. ABC Heating & Cooling - 25 years local, 24/7 emergency
4. Top Notch Mechanical - Red Seal certified, 24/7 emergency
5. Airtech Heating & AC - locally owned since 2003, residential + commercial
Breathe Easy Heating - not cited anywhere in the answer.
(9 citations pulled - BBB, Reliance, KB, Lethbridge Heating, Top Notch, Airtech, Carrier, Whisper, YellowPages. None for beheating.ca.)
✗ NOT CITED
PERPLEXITY
Query: "top rated AC installers Lethbridge Alberta"
1. Airtech Heating & AC Ltd. - "thousands of 5-star reviews across Google, BBB, Facebook"
2. ABC Heating & Cooling - 25 years, 24/7 emergency
3. KB Heating, Plumbing & AC - 40+ years, 5/5 ratings, Carrier dealer
4. Top Notch Mechanical - Red Seal certified, 24/7 AC repair
Breathe Easy Heating - appears only in an 8-company BBB "additional" roster. Zero reasons given to choose you.
(Perplexity favours the companies with loud aggregator signals. You have the reviews. The signals are not structured for the crawl.)
2. ABC Heating & Cooling - 25 years, 24/7 emergency
3. KB Heating, Plumbing & AC - 40+ years, 5/5 ratings, Carrier dealer
4. Top Notch Mechanical - Red Seal certified, 24/7 AC repair
Breathe Easy Heating - appears only in an 8-company BBB "additional" roster. Zero reasons given to choose you.
(Perplexity favours the companies with loud aggregator signals. You have the reviews. The signals are not structured for the crawl.)
✗ NOT TOP PICK
Perplexity sonar-pro citation queries, April 2026. All company names and source citations shown are direct output from the engine.
Google AI Overviews • Live Results • April 2026
What Google AI Shows for HVAC in Lethbridge
GOOGLE AI
Query: "best HVAC company Lethbridge Alberta"
NOT IN AI OVERVIEW
Google's AI Overview summary pulls from:
1. Charlton & Hill Home Services
2. 4 Seasons Home Comfort
3. Airtech Heating & Air Conditioning
Breathe Easy Heating is on the local map pack but not quoted in the AI Overview summary. That is the summary homeowners read first.
Google's AI Overview summary pulls from:
1. Charlton & Hill Home Services
2. 4 Seasons Home Comfort
3. Airtech Heating & Air Conditioning
Breathe Easy Heating is on the local map pack but not quoted in the AI Overview summary. That is the summary homeowners read first.
✗ NOT IN AI OVERVIEW
GOOGLE AI
Query: "heating and cooling Lethbridge reviews"
PARTIAL MENTION
Google does surface Breathe Easy here - 4.7 stars, 171 reviews - but alongside 4 Seasons, Airtech, and KB Heating. Reviews-intent query, not buyer-intent.
This is where you show up. Not where the buyer decision happens.
Google does surface Breathe Easy here - 4.7 stars, 171 reviews - but alongside 4 Seasons, Airtech, and KB Heating. Reviews-intent query, not buyer-intent.
This is where you show up. Not where the buyer decision happens.
⚠ PARTIAL
Keyword Tracker - Buyer Queries Across 3 Platforms
| Query | Value | ChatGPT | Perplexity | Google AI |
|---|---|---|---|---|
| best HVAC companies in Lethbridge Alberta | $5K-12K | ✗ Not Top Pick | ✗ Not Top Pick | ✗ Not in Overview |
| who to call for furnace repair Lethbridge | $400-2K | ✗ Not Top Pick | ✗ Not Cited | ✗ Not in Overview |
| top rated AC installers Lethbridge Alberta | $4K-8K | ✗ Not Cited | ✗ Not Top Pick | ✗ Not in Overview |
| heating and cooling Lethbridge reviews | Info | N/A | N/A | Partial |
0/3
ChatGPT
0/3
Perplexity
0/6
Google AI Top Cite
0%
AI Top-Pick Rate
Competitor Comparison
Who AI Is Recommending Instead of You
Most Cited
Charlton & Hill
charltonandhill.com
6/6
AI Citations
84
Years
Since 1941. Lennox dealer. Dominates every "best HVAC Lethbridge" answer.
Review Leader
4 Seasons Home Comfort
4seasonshome.ca
5/6
AI Citations
234
Reviews (4.5)
44 years, Birdeye 4.5, BBB A+, 24/7 emergency line.
Rating Leader
Airtech Heating & AC
airtechgroup.ca
4/6
AI Citations
4.8
Stars (177)
BBB A+, 95%+ CSAT claim. High aggregator presence.
You
Breathe Easy Heating
beheating.ca
0/6
AI Top Picks
4.7
Stars (171)
12yrs, BBB A+, 4.7/171 reviews - strong reputation AI cannot see properly.
Airtech has only 6 more reviews than you (177 vs 171) and a similar rating. The only real gap is signal layering - schema, aggregator listings, directory citations. That is fixable.
Technical Foundation
Why AI Under-Rates You - The Technical Gaps
Schema Markup - 3 of 7 Types Present
You have the basics. You are missing the ones AI crawlers lean on most for HVAC citation.
HVACBusiness✓ Present
Organization✓ Present
LocalBusiness✓ Present
FAQPage✗ Missing
Service (per service page)✗ Missing
Review / AggregateRating✗ Missing
Person (owner - Mike Gervais)✗ Missing
AggregateRating is the single biggest miss. You have 171 Google reviews at 4.7 stars. Without AggregateRating schema, AI crawlers cannot see that proof. Charlton & Hill and Airtech expose theirs.
Critical: No Owner Entity
Mike and Sandi Gervais have run this business in Lethbridge for over a decade. But on the site there is no:
- ✗ Owner bio / about the owner page
- ✗ Person schema for Mike Gervais
- ✗ Team page with technician names
- ✗ Linked LinkedIn / professional profiles
- ✗ Structured list of certifications (SAIT, gas, etc.)
AI systems weight E-E-A-T heavily. No named owner = no Experience or Expertise signal.
Additional Issues Found
- ⚠ No dedicated "Furnace Repair Lethbridge" landing page (service + city)
- ⚠ 24/7 emergency service buried, not in H1 or nav
- ⚠ No FAQ section on service pages (AI needs structured Q&A)
- ⚠ Not listed on HomeStars or TrustedPros (top Canadian HVAC aggregators)
- ⚠ Not featured on threebestrated.ca Lethbridge
Review Intelligence
You Have the Reviews. AI Cannot Read Them Properly.
- 4.7 stars across 171 Google reviews. That is a real, earned reputation. You also qualify for the "Top Rated" certificate from public aggregators. This is strong.
- AI systems cannot parse your review data. No AggregateRating schema means ChatGPT, Perplexity, and Google AI Overviews cannot cite "4.7 stars, 171 reviews" as a proof point when answering HVAC queries.
- Your reviews mention the wrong keywords. Customers say "fast", "reliable", "professional", "responsive". They don't say "emergency", "furnace repair", "AC install", "financing", "warranty" - the money phrases AI matches against buyer queries.
- Airtech has 177 reviews (4.8). You have 171 (4.7). Almost identical. They get cited. You don't. The gap is signal wiring, not quality. Fixable in 60-90 days.
4.7
171 Google Reviews
0
Reviews with money keywords parsed by AI
Missing money phrases
"emergency" • "24/7" • "furnace install" • "AC install" • "warranty" • "financing"
Proof - Same System, Different Industry
Our Client Ranks #1 in ChatGPT
Advanced Center for Cosmetic Dentistry
St. Petersburg, FL - Cosmetic & Restorative Dentistry
#1
ChatGPT Ranking
193%
Traffic Increase
5
Months
What we built for them
- Entity signal building across all major directories
- FAQ + Service + AggregateRating schema on every service page
- AI-trusted citation building
- Location-specific content targeting
- Google Business Profile optimization + ongoing monthly work
Breathe Easy's advantage: You already have BBB A+, QUADCA, Chamber membership, 12 years of clean operation, and 171 real reviews. Once AI can parse your entity, those credentials become hard to beat.
#1 RESULT
Real ChatGPT screenshot. Our client appears first, with photos.
Case Study: Methodology Proof
The Framework Works Across Industries
3 Clients Now Ranking #1 in ChatGPT
Dentist, Moving Company, Moving Company - different industries, same framework
3
Clients at #1
100%
Success Rate
3-5
Months to #1
Different industries, different markets, same 5-step framework producing the same outcome. HVAC in Lethbridge is next.
The 5-Step Framework
1AI Visibility Audit - find the gaps (where you are now)
2Entity & Schema Foundation - make AI understand you
3Content Optimization - give AI something to cite
4Citation Building - appear in AI's trusted sources
5Monitoring & Optimization - stay ahead of competitors
The methodology is proven and repeatable across different service businesses.
Your Roadmap
From Occasionally Cited to Recommended First in Lethbridge
Month 1
Foundation
- ✓ Deploy FAQ + Service + AggregateRating schema
- ✓ Owner bio + Person schema for Mike Gervais
- ✓ GBP optimization (posts, photos, Q&A)
- ✓ HomeStars + TrustedPros listings
- ✓ "24/7 Emergency" into H1 + nav
Month 2-3
Content & Citations
- ✓ Service + city landing pages (Furnace Repair Lethbridge, AC Install Coaldale)
- ✓ FAQ sections per service page
- ✓ Review campaign targeting money keywords
- ✓ First AI-weighted backlinks
- ✓ threebestrated.ca submission
Month 4-6
Authority & Expansion
- ✓ Case studies: real Lethbridge furnace + AC install jobs
- ✓ AI-weighted backlinks (quarterly)
- ✓ Short video content (owner on camera)
- ✓ Quarterly AI re-audit
- ✓ Local press + Chamber spotlight
Ongoing
Domination
- ✓ AI-weighted backlinks every 3 months
- ✓ Review velocity: target 15-20/month
- ✓ Competitor AI monitoring (monthly)
- ✓ Expansion to Coaldale, Magrath, Taber
- ✓ Scale review count past 300
Schema + owner entity fixes alone could produce measurable AI citations inside 6-8 weeks. Full top-pick citation within 4-6 months given your existing 4.7/171 foundation.
Common Questions
What You Might Be Thinking
"How is this different from SEO?"
Traditional SEO optimizes for Google's blue links. AI visibility work optimizes for the new answer layer - ChatGPT, Perplexity, Google AI Overviews. The two are complementary. Your existing reviews and BBB A+ are the raw material. We wire them into signals AI can parse.
"Can you guarantee results?"
We cannot guarantee a specific ranking. We can increase likelihood of citation across ChatGPT, Perplexity, and Google AI Overviews. 3 clients are already ranking #1 in ChatGPT using this exact framework, and your starting position (4.7/171 reviews, BBB A+) is stronger than most.
"How long until we see citations?"
Schema and GBP fixes go live in week 1-2. First AI citations typically appear in 60-90 days. Charlton & Hill has an 80-year head start we cannot close on history, but we can match and beat them on digital signals within 2 quarters.
"Most of our work comes from repeat customers and referrals."
Referrals are great. But when a Lethbridge homeowner's furnace quits at 10pm, they ask Google or ChatGPT before dialling a friend. Even referred customers Google you before calling. If AI puts Charlton & Hill first in that moment, you lose the call.
Next Steps
Breathe Easy Has the Reputation. Let's Make AI See It.
- 12 years serving Lethbridge and Southern Alberta
- 4.7 stars, 171 Google reviews
- BBB A+ Accredited since 2017, QUADCA member
- Lethbridge Chamber of Commerce member
- 24/7 emergency HVAC with financing + satisfaction guarantee
Mike and Sandi have built a business Lethbridge trusts. AI should be recommending Breathe Easy first when homeowners ask.
Right now, every one of those emergency calls is going to Charlton & Hill.
Prepared by Online Optimisers • AI Visibility Specialists • April 2026