Bobcat Movers · scope · 25 Apr 2026
Your live dashboard.
Plus competitor content monitoring on top.
You said the dashboard and following what your competitors are doing was the thing you most wanted to dig into. So it's top of the build list. Here's exactly what you'll see, what unlocks when, and what we need from you to start.
1. Live dashboard, what you'll see
One page. Refreshes automatically. Same view on phone or desktop. Login for you and Kate.
Calls + quote requests
Inbound calls from GBP, web form submissions, chat-bot leads. Hot-lead flag (intent score) front and centre.
GBP traffic
Direction requests, profile views, photo views, calls, by week. From Google Business Profile API.
AI citation drift
Same 60-query panel from your audit, re-run monthly. Are you getting cited more or less in ChatGPT, Perplexity, AIO?
Retargeting cost per lead
Live spend, impressions, click-to-quote, cost per quote request. Split residential local vs long-distance lanes.
SEO movement
Ranked-keyword count, top movers and droppers, traffic by city. From GSC.
Calendar of booked moves
Synced from Chariot. Day, crew, lane, deposit status. At a glance what's coming up this week.
2. Competitor content monitoring
We watch Little Guys, D&V Movers, and Scobey every week and tell you what they did and what to do back. No noise, only useful diffs.
What we track
- New blog posts, location pages, service pages on competitor sites
- Google Business Profile post cadence and topic shifts
- Social posts (IG / Facebook) and which ones got engagement
- New Google reviews and how they respond
- SERP rank changes for shared keywords (yours and theirs side by side)
- Backlink mentions in local press or directories
What you get
Monday morning email + dashboard tile. Format example:
"Little Guys posted a Texas State University moving guide on their blog last Tuesday, ranked #3 for 'college movers san marcos' within 4 days. Recommended response: we draft you a Texas State move-out checklist post for Bobcat, ship Wednesday, target same keyword."
3. What unlocks when
Phase 1 · this week
Demo dashboard live
Static frame, two-tab layout, calendar widget, GBP block. No real data yet. Same shape you'll see in production.
Phase 2 · 2-3 weeks
Real GSC + GA + GBP data wired
Once webaccess@ has Manager access to all three Google properties. Live SEO movement, GBP traffic, calls.
Phase 3 · 4-6 weeks
Competitor monitor + chat lead feed
Weekly diff scrape going. Chat-bot integration on the new site feeding hot-lead flags into the dashboard.
What we need from you to start Phase 2
Add webaccess@onlineoptimisers.net as Manager on your Google Search Console, Google Analytics, and Google Business Profile. Three clicks total, about 3 minutes. That's the single dependency that unlocks all the live data tiles.
Everything in this scope is included in your current retainer. No additional cost, no new agreement.