The Haworth Institute Is Invisible to AI Search

AI Visibility Score: 18/100

1 out of 15 queries cite Dr. Haworth across ChatGPT, Perplexity, and Google AI Overviews

Prepared for Dr. Randal Haworth, MD, FACS

The Haworth Institute | 465 N. Roxbury Drive, Suite 901, Beverly Hills, CA 90210

March 2026 | Online Optimisers

ChatGPT Results

ChatGPT

Dr. Haworth is not cited in any of these high-value ChatGPT queries.

"best plastic surgeon in Beverly Hills CA"

Not Found

Listed: Jason Diamond, Ben Talei, Stuart Linder, Lloyd Krieger, Kenneth Hughes, Michael Hakimi, Rady Rahban

"best rhinoplasty surgeon in Beverly Hills CA"

Not Found

Listed: Deepak Dugar, Robert Kotler, Ashkan Ghavami, Robert Rey, Gary Motykie, Raj Kanodia, Henry Chen

"who is the best plastic surgeon in Beverly Hills"

Not Found

Listed: Jason Diamond, Ben Talei, Raffi Hovsepian, Brent Moelleken, Stuart Linder, Kenneth Hughes

Dr. Haworth's only ChatGPT citation is for "revision rhinoplasty specialist" (Slide 5). For all major queries, competitors dominate.

Perplexity Results

Perplexity

Zero citations across all Perplexity queries. Completely invisible.

"best plastic surgeon in Beverly Hills CA"

Not Found

Listed: Garth Fisher, Michael Omidi, Daniel Barrett, Daniel Gould, Rady Rahban

"best rhinoplasty surgeon in Beverly Hills CA"

Not Found

Listed: Nima Shemirani, Richard Zoumalan, Rady Rahban, Raj Kanodia, Jay Calvert

"best facelift surgeon in Beverly Hills CA"

Not Found

Listed: Catherine Chang, Garth Fisher, Babak Azizzadeh, Ben Talei, Ritu Chopra

Perplexity relies heavily on indexable website content and citations. With drhaworth.com set to noindex and blocked by Cloudflare, Perplexity has zero source material to reference.

Google AI Overviews

Google AIO

When Google AI does trigger, Dr. Haworth is not referenced.

"revision rhinoplasty specialist Beverly Hills CA"

Not Found

AIO referenced: Dr. Jay Calvert, Dr. Andrew Frankel, Dr. Rady Rahban, Dr. Gary Motykie, Dr. Paul Nassif

"best facelift surgeon in Beverly Hills CA"

Not Found

AIO referenced: Beverly Hills Center, Prive Beverly Hills, Michelle Lee, Lesavoy, Garth Fisher

"best plastic surgeon in Beverly Hills CA"

No AIO

Google AI not yet active for this query - early mover advantage

The noindex tag on drhaworth.com directly prevents Google from including the site in AI Overview references. Removing it is the first step to appearing here.

Full Keyword Tracker

All 5 queries tested across 3 platforms. 1 out of 15 possible citations found.

Query	Case Value	ChatGPT	Perplexity	Google AIO
best plastic surgeon in Beverly Hills CA	$10K-20K	Not Found	Not Found	No AIO
best rhinoplasty surgeon in Beverly Hills CA	$10K-20K	Not Found	Not Found	No AIO
who is the best plastic surgeon in Beverly Hills	$10K-20K	Not Found	Not Found	No AIO
revision rhinoplasty specialist Beverly Hills CA	$15K-25K	4th Position	Not Found	Not Found
best facelift surgeon in Beverly Hills CA	$15K-35K	Not Found	Not Found	Not Found

1/5

ChatGPT

0/5

Perplexity

0/5

Google AIO

1/15

Overall (7%)

Competitor Comparison

Who AI recommends instead of Dr. Haworth.

Dr. Rady Rahban

6/15

AI Citations

Most cited across all platforms. Strong schema, citation-optimized content.

Dr. Ben Talei

6/15

AI Citations

Strong facial surgery presence across ChatGPT and Perplexity.

Dr. Jason Diamond

4/15

AI Citations

Celebrity surgeon. High ChatGPT visibility for general plastic surgery.

Dr. Haworth (You)

1/15

AI Citations

DR 167 | 250 ref domains | 669 backlinks

Dr. Rahban and Dr. Talei each appear in 6x more AI results than Dr. Haworth. The gap is not clinical - it is digital. Their websites are optimized for AI citation. Dr. Haworth's is actively blocking it.

The Problem and The Cost

Critical Issues

Entire website tells search engines to ignore it. Every page has a noindex tag. The site is invisible by design.

Zero schema markup. AI systems cannot identify The Haworth Institute as a medical practice.

Celebrity blog content, not service authority. Top keywords are Kim Kardashian BBL and The Swan TV show, not rhinoplasty.

61% of backlinks are broken. 408 out of 669 backlinks are dead. Plus active spam campaigns from Russian domains.

Revenue Impact

Per rhinoplasty case $10,000 - $20,000

Per facelift case $15,000 - $35,000

Per revision rhinoplasty case $15,000 - $25,000

Est. monthly AI-sourced patients lost 2 - 3

Estimated annual revenue gap

$360,000 - $900,000

Current SEO Foundation

Domain Rank: 167

Dr. Haworth

167

Expected (BH practice)

300-500

250

Referring Domains

103

Keywords in Top 20

61%

Broken Backlinks

103 Rankings. Almost None That Matter.

The site ranks for celebrity gossip, not plastic surgery. When Google sees drhaworth.com, it sees a celebrity blog, not a world-class surgeon.

What the site ranks for

"bbl kim kardashian" (5,400/mo)
"kim kardashian bbl" (5,400/mo)
"the show the swan" (5,400/mo)
"ellen degeneres aging" (4,400/mo)
"iggy azalea before and after" (880/mo)

Revenue from these: $0

What it should rank for

"rhinoplasty Beverly Hills" $10K-20K
"facelift surgeon Beverly Hills" $15K-35K
"revision rhinoplasty specialist" $15K-25K
"lip lift Beverly Hills" $3K-8K
"breast augmentation Beverly Hills" $8K-15K

Revenue per case: $3,000 - $35,000

101 gossip keywords

2 service keywords

"25+ years of world-class surgery. Google thinks this is a celebrity gossip blog."

Entity and Schema Gaps

Schema Markup Status

Schema Type	Status
LocalBusiness / MedicalBusiness	Missing
Person (Physician)	Missing
FAQPage	Missing
Service	Missing
MedicalProcedure	Missing

Directory Presence

Directory	Status
RealSelf	Present
Healthgrades	Present
Yelp	Present
Google Maps	Unverified
BBB	Unverified
Apple Maps	Unverified

Audit Score Breakdown

Knowledge Graph Presence 12/30

Schema Markup 0/20

Content Citability 4/25

AI-Weighted Backlinks 2/25

Every page on your website has a noindex tag telling Google and AI to ignore it.

Review Intelligence

Your reputation exists. Your digital footprint does not connect it.

RealSelf

Active

Active profile with patient reviews. Linked to Centered Aesthetics practice page.

Healthgrades

Active

35+ years of experience noted. Board certification verified.

Yelp

Active

Present with reviews. Patients describe work as "brilliant" and "impeccable".

The Disconnect

Reviews exist on directories, but the website's noindex tag prevents search engines and AI from connecting them back to drhaworth.com.

"Your reputation is strong. Your digital footprint is invisible."

Case Study: Advanced Center for Cosmetic Dentistry

ChatGPT Ranking

#1

193%

Organic Traffic Increase

5 mo

Time to Achieve

What We Built

Schema markup implementation
Evidence pages for AI citation
Entity signal optimization
Citation strategy and backlinks
Monthly AI visibility tracking

Dr. Haworth's credentials far exceed ACCD's. The gap is digital, not clinical.

Proven Across Industries

3 clients now ranking #1 in AI search. The same framework applies to plastic surgery.

Cosmetic Dentistry

#1

ChatGPT

Moving Services

#1

ChatGPT

Local Services

#1

ChatGPT

The 5-Step Framework

1

Audit

Identify gaps

▶

2

Schema

Structured data

▶

3

Content

Citable pages

▶

4

Citations

Authority signals

▶

5

Track

Monthly re-audits

This framework works across industries because it targets how AI systems find, understand, and cite businesses. The fundamentals are the same whether it is dentistry, moving services, or plastic surgery.

Implementation Roadmap

Month 1

Foundation

Remove noindex directive from All in One SEO Pro settings
Implement Physician/MedicalBusiness/Person schema markup
Submit sitemap to Google Search Console
Claim and verify all directory listings
Disavow spam backlinks and fix broken links

Months 2-3

Content and Citations

Build 5 citation-optimized service pages (rhinoplasty, facelift, revision, lip, breast)
Create evidence pages with proof blocks and credentials
Add FAQ schema to all service pages
Build editorial backlinks from medical and lifestyle publications

Ongoing

Monitor and Expand

Monthly AI visibility re-audits across all platforms
Content refresh and expansion based on new AI query patterns
Review management and response strategy
Competitive monitoring of Beverly Hills AI landscape

Dr. Haworth has 25+ years of credentials, FACS status, published research, and celebrity recognition. We just need to make it visible to AI.

Full Services Ecosystem

Start with AI visibility. Scale from there.

Phase 1

AI Ranking

Get cited in ChatGPT, Perplexity, and Google AI Overviews

Phase 2

AI Receptionist

24/7 intelligent call handling and appointment booking

Phase 2

AI Follow-up

Automated patient nurture sequences after consultations

Phase 3

Paid Lead Gen

Targeted ad campaigns for high-value procedures

Phase 3

AI Reactivation

Re-engage past patients for follow-up procedures

Phase 3

Live Dashboard

Real-time visibility, leads, and revenue tracking

Common Questions

"How is this different from SEO?"

Traditional SEO targets Google search results. AI visibility targets ChatGPT, Perplexity, and Google AI Overviews - where patients increasingly look for surgeon recommendations. The strategies overlap but the optimization targets are different.

"Can you guarantee results?"

We cannot guarantee a #1 ranking, but we can guarantee that your credentials, research, and 25+ years of expertise will be visible to AI systems that currently cannot see your website. Right now, the site is actively telling AI to ignore it.

"How long until we see results?"

The noindex fix takes 5 minutes and has immediate impact. Full AI citation visibility typically takes 3-5 months, similar to our ACCD timeline where they went from invisible to #1 in ChatGPT.

"What if AI search changes?"

Our approach builds real authority signals - schema, citations, content, backlinks. These work regardless of which AI platform patients use. We are not gaming an algorithm; we are making your expertise machine-readable.

Dr. Haworth's Strengths

Board Certified ABPS FACS 25+ Years Experience USC / Cornell / UCLA Published Researcher Celebrity Clientele Pioneer of Lip Reshaping Inventor of Jaw Thruster Cedars Sinai Staff Featured in Vogue, GQ, People

One of the most credentialed plastic surgeons in Beverly Hills. The only thing missing is AI visibility.

Competitors are already being cited by AI

AI search is growing 40% year-over-year

The early mover window is closing

Online Optimisers | AI Visibility for Local Businesses