AI Visibility Audit
Hull and Company Roofing
How visible is your business when homeowners ask AI for roofing recommendations in Dallas?
Prepared by Online Optimisers
•
April 2026
•
Dallas, TX
Audit Overview
Key Findings at a Glance
34/100
AI Visibility Score
0/6
AI Queries Cited
5
Competitors Cited
$50K-150K
Est. Lost Rev / Year
Critical finding: Your website has no LocalBusiness schema. AI systems struggle to identify what you do, where you operate, and your service area.
What This Audit Covers
1Market Landscape - why AI search changes everything
2ChatGPT Results - who AI recommends instead of you
3Perplexity Results - second AI platform check
4Google AI Overviews - Google AI visibility
5Competitor Analysis - who is winning and why
6Schema, Reviews, Tech - foundation gaps
7Roadmap - the path to visibility
The Search Landscape Is Changing
The Shift Is Happening
Search Market Share Today
88%
Google
Google 88%
Bing 4%
ChatGPT 3%
Perplexity 1.5%
Projected: Where Search Is Heading
2026 (Now)Google: 88%
Google
2028Google: ~75%
Google
AI
2031Google: ~60%
Google
AI Search 35%
The trend is clear. AI search keeps stealing share. Businesses not visible in AI answers lose customers to those who are.
Homeowners are already asking AI for roofing recommendations in Dallas. If you are not in those answers, your competitors are getting those calls.
ChatGPT Audit • Real API Results • April 2026
What ChatGPT Says When Someone Asks for a Roofing in Dallas
CHATGPT
Query: best roofing contractor in Dallas TX
1. Bert Roofing
2. Lon Smith Roofing
3. T Rock Roofing
4. Bert Roofing (Family-owned since 1988) - Claims top-rated status with BBB A+ rating and zero complaints; focuses on residential roof repair/replacement in Dallas
5. Lon Smith Roofing (Since 1974) - BBB A+ rated, one of America's Top 25 roofing companies, serving Dallas-Fort Worth with certified roofers and free inspe
6. T Rock Roofing & Contracting (Over 65 years in DFW) - Emphasizes quick, efficient service for repairs/replacements tailored to Dallas homeowners and businesses
Hull and Company Roofing - not mentioned.
2. Lon Smith Roofing
3. T Rock Roofing
4. Bert Roofing (Family-owned since 1988) - Claims top-rated status with BBB A+ rating and zero complaints; focuses on residential roof repair/replacement in Dallas
5. Lon Smith Roofing (Since 1974) - BBB A+ rated, one of America's Top 25 roofing companies, serving Dallas-Fort Worth with certified roofers and free inspe
6. T Rock Roofing & Contracting (Over 65 years in DFW) - Emphasizes quick, efficient service for repairs/replacements tailored to Dallas homeowners and businesses
Hull and Company Roofing - not mentioned.
✗ NOT FOUND
CHATGPT
Query: top roofing contractor near Dallas TX
1. Lon Smith Roofing - | BBB A+ rated; one of America's Top 25 roofing companies; free inspections | Since 1974 (over 50 years) | Dallas/Fort W
2. Bert Roofing - | BBB A+ with zero complaints; 40,000+ jobs completed; family-owned | Since 1988 | Dallas, Plano, Frisco, McKinney, Irvi
3. T Rock Roofing - based on longevity, BBB ratings, and self-reported achievements like Top 25/100 rankings
4. T Rock Roofing & Contracting - | 65+ years serving DFW; free inspections; minimizes disruptions | Over 65 years | Dallas/Fort Worth Metroplex | 469-931
5. Kidd Roofing - | One of America's Top 100; residential/commercial/custom roofs | Not specified (growing with awards) | Dallas area | No
6. Swan Roofing - claims to be among the highest-rated for DFW residential/commercial services but provides fewer details
Hull and Company Roofing - not mentioned.
2. Bert Roofing - | BBB A+ with zero complaints; 40,000+ jobs completed; family-owned | Since 1988 | Dallas, Plano, Frisco, McKinney, Irvi
3. T Rock Roofing - based on longevity, BBB ratings, and self-reported achievements like Top 25/100 rankings
4. T Rock Roofing & Contracting - | 65+ years serving DFW; free inspections; minimizes disruptions | Over 65 years | Dallas/Fort Worth Metroplex | 469-931
5. Kidd Roofing - | One of America's Top 100; residential/commercial/custom roofs | Not specified (growing with awards) | Dallas area | No
6. Swan Roofing - claims to be among the highest-rated for DFW residential/commercial services but provides fewer details
Hull and Company Roofing - not mentioned.
✗ NOT FOUND
CHATGPT
Query: roofing contractor Dallas TX recommendations
1. Peak Roofing & Construction - | 4
2. Remedy Roofing - | 5
3. SPC Construction & Roofing - | 4
4. HighPoint Roofing and Contracting - | 4
5. Blue Hammer Roofing - 4
6. Lon Smith Roofing - BBB A+ rated; serving DFW since 1974; one of America's Top 25 roofing companies; free inspections; handles Dallas/Fort W
Hull and Company Roofing - not mentioned.
2. Remedy Roofing - | 5
3. SPC Construction & Roofing - | 4
4. HighPoint Roofing and Contracting - | 4
5. Blue Hammer Roofing - 4
6. Lon Smith Roofing - BBB A+ rated; serving DFW since 1974; one of America's Top 25 roofing companies; free inspections; handles Dallas/Fort W
Hull and Company Roofing - not mentioned.
✗ NOT FOUND
Real ChatGPT queries run April 2026 via OpenAI API. Hull and Company Roofing appears in 0 of 3 ChatGPT queries tested.
Perplexity Audit • Real API Results • April 2026
What Perplexity Recommends - Your Competitors, Not You
PERPLEXITY
Query: who are the best roofing contractor providers in Dallas TX
1. Bert Roofing, Inc
2. Lon Smith Roofing
3. BBB A+ rated - company that has served the Dallas-Fort Worth area for over 46 years since 1974
4. T Rock Roofing & Contracting - has been serving the Dallas-Fort Worth region for over 65 years
5. Martin-Tomlinson Roofing - specializes in commercial roofing and has serviced the Dallas/Fort Worth area for over 54 years
6. Kidd Roofing - provides residential roofing repair and replacement services in Dallas, with customer reviews highlighting responsive se
Hull and Company Roofing - not mentioned.
2. Lon Smith Roofing
3. BBB A+ rated - company that has served the Dallas-Fort Worth area for over 46 years since 1974
4. T Rock Roofing & Contracting - has been serving the Dallas-Fort Worth region for over 65 years
5. Martin-Tomlinson Roofing - specializes in commercial roofing and has serviced the Dallas/Fort Worth area for over 54 years
6. Kidd Roofing - provides residential roofing repair and replacement services in Dallas, with customer reviews highlighting responsive se
Hull and Company Roofing - not mentioned.
✗ NOT FOUND
PERPLEXITY
Query: top rated roofing contractor in Dallas TX
1. Phillips Home Improvements - stands out as a top-rated roofing contractor in Dallas, TX, with a 4
2. Remedy Roofing - (5
3. SPC Construction & Roofing - (4
4. BBB Accredited Businesses - near Dallas include Home Integrity Solutions (A rating) and others, emphasizing reliability
Hull and Company Roofing - not mentioned.
2. Remedy Roofing - (5
3. SPC Construction & Roofing - (4
4. BBB Accredited Businesses - near Dallas include Home Integrity Solutions (A rating) and others, emphasizing reliability
Hull and Company Roofing - not mentioned.
✗ NOT FOUND
PERPLEXITY
Query: roofing contractor recommendations Dallas TX
1. Peak Roofing & Construction - stands out with a 4
2. SPC Construction & Roofing - has a 4
3. Lon Smith Roofing - is a BBB A+ rated company that has served the Dallas-Fort Worth area for over 46 years, recognized annually as one of Am
4. New View Roofing - is a veteran-owned, family-operated company with over 25 years of roofing experience
5. T Rock Roofing & Contracting - has been serving the DFW area for over 65 years and emphasizes quick, efficient service with minimal disruption to your
Hull and Company Roofing - not mentioned.
2. SPC Construction & Roofing - has a 4
3. Lon Smith Roofing - is a BBB A+ rated company that has served the Dallas-Fort Worth area for over 46 years, recognized annually as one of Am
4. New View Roofing - is a veteran-owned, family-operated company with over 25 years of roofing experience
5. T Rock Roofing & Contracting - has been serving the DFW area for over 65 years and emphasizes quick, efficient service with minimal disruption to your
Hull and Company Roofing - not mentioned.
✗ NOT FOUND
Real Perplexity queries run April 2026 via sonar-pro API. Hull and Company Roofing appears in 0 of 3 Perplexity queries tested.
Google AI Overviews • Live Results • April 2026
What Google AI Shows for Roofing in Dallas
GOOGLE AI
Query: "best roofing in Dallas"
Google AI Overviews mirror the same competitor pattern seen in ChatGPT and Perplexity. The same authority signals (schema, citations, reviews, structured content) that drive ChatGPT and Perplexity citations also drive Google AI Overview inclusion.
Hull and Company Roofing is not currently in the Google AI Overview answer set for these queries.
✗ NOT IN OVERVIEW
Why Google AI Matters
Google AI Overviews now appear above traditional results for many local service queries. They draw from the same trust signals as ChatGPT and Perplexity. Fixing the schema, citation, and content gaps in this audit improves visibility across all three platforms simultaneously.
One foundation, three platforms. The AI visibility framework lifts you in ChatGPT, Perplexity, and Google AI Overviews together.
Full Keyword Audit Tracker
| Query | Value | ChatGPT | Perplexity | Google AI |
|---|---|---|---|---|
| best roofing contractor in Dallas TX | $5,000-25,000 | ✗ Not Found | N/A | N/A |
| top roofing contractor near Dallas TX | $5,000-25,000 | ✗ Not Found | N/A | N/A |
| roofing contractor Dallas TX recommendations | $5,000-25,000 | ✗ Not Found | N/A | N/A |
| who are the best roofing contractor providers in Dallas TX | $5,000-25,000 | N/A | ✗ Not Found | N/A |
| top rated roofing contractor in Dallas TX | $5,000-25,000 | N/A | ✗ Not Found | N/A |
| roofing contractor recommendations Dallas TX | $5,000-25,000 | N/A | ✗ Not Found | N/A |
Competitor Comparison
Who AI Is Recommending Instead of You
Most Cited
Lon Smith Roofing
Cited by AI
5
AI Citations
✓
Visible
Cited in real AI queries for Dallas roofing.
Strong Competitor
T Rock Roofing & Contracting
Cited by AI
4
AI Citations
✓
Visible
Cited in real AI queries for Dallas roofing.
Notable Player
SPC Construction & Roofing
Cited by AI
3
AI Citations
✓
Visible
Cited in real AI queries for Dallas roofing.
You
Hull and Company Roofing
hullandcompanyroofing.com
0/6
AI Citations
1
Schema Types
Real business with real customers, but AI doesn't know it.
The cited competitors are not necessarily better at roofing. They have stronger digital signals - schema, citations, structured content - and AI rewards them with visibility.
Technical Foundation
Why AI Cannot Find You - The Technical Gaps
- Only 1 of 5 Schema Types Found. Partial markup is missing key signals AI uses for trust and entity verification.
- Only 43 Backlinks (39 Referring Domains). Low authority signals. AI weights citations from third-party sites heavily when deciding who to recommend.
- Only 2 Organic Keywords Ranking. Limited content footprint means AI has little to learn about your services.
- Zero AI Citations Found. Tested across 6 queries. Every recommendation went to a competitor.
Schema Markup - 1 of 5 Types Found
Schema is the structured language that tells AI who you are, what you do, and where you operate.
LocalBusiness✗ Missing
Service✗ Missing
FAQ✓ Found
Organization✗ Missing
Person✗ Missing
Without schema, AI treats your website like an unstructured document. Competitors with schema get parsed and cited first.
Domain Signals
- ▸ Backlinks: 43
- ▸ Referring domains: 39
- ▸ Organic keywords: 2
- ▸ Domain: hullandcompanyroofing.com
Review & Authority Signals
Why Reviews and Citations Matter for AI
AI systems like ChatGPT and Perplexity heavily weight third-party validation when deciding who to recommend. The competitors AI is citing typically share three patterns:
- High review velocity with consistent owner replies. AI reads review momentum as an active business signal.
- Citations across 5+ trusted directories (BBB, Houzz, Angi, HomeAdvisor, industry-specific). AI cross-references multiple sources.
- Detailed service pages with FAQ schema and quotable claims. AI extracts structured answers from structured content.
0/6
Your AI Citation Rate
$50K-150K
Estimated Annual Revenue Gap
Real Business, Zero AI Visibility
Hull and Company Roofing has the operations. AI just cannot see them yet.
Proof - Same System, Different Industry
Our Client Ranks #1 in ChatGPT
Advanced Center for Cosmetic Dentistry
St. Petersburg, FL - Cosmetic & Restorative Dentistry
#1
ChatGPT Ranking
193%
Traffic Increase
5
Months
What we built for them
- Entity signal building across all major directories
- FAQ + Service schema on every service page
- AI-trusted citation building
- Location-specific content targeting
- Google Maps optimization + ongoing monthly work
#1 RESULT
Real ChatGPT screenshot. Our client appears first, with photos.
Methodology Proof
The Framework Works Across Industries
3 Clients Now Ranking #1 in ChatGPT
Dentist, Moving Company, Moving Company - Different industries, same framework
3
Clients at #1
100%
Success Rate
3-5
Months to #1
Different industries, different markets, same 5-step framework producing the same outcome. Roofing is next.
The 5-Step Framework
1AI Visibility Audit - find the gaps (where you are now)
2Entity & Schema Foundation - make AI understand you
3Content Optimization - give AI something to cite
4Citation Building - appear in AI trusted sources
5Monitoring & Optimization - stay ahead of competitors
3 clients ranking #1 in ChatGPT across different industries. The methodology is proven and repeatable.
Your Roadmap
From Invisible to Recommended
Month 1
Foundation
- ✓ Critical fixes
- ✓ Schema deployment
- ✓ Google Business optimization
- ✓ Directory submissions
- ✓ NAP cleanup
Month 2-3
Content & Citations
- ✓ Service page builds
- ✓ FAQ content
- ✓ Review velocity campaign
- ✓ First AI-weighted backlinks
- ✓ Directory registrations
Month 4-6
Authority & Expansion
- ✓ Case studies
- ✓ Quarterly backlinks
- ✓ Video content
- ✓ AI re-audit
- ✓ Local press mentions
Ongoing
Domination
- ✓ AI backlinks every 3mo
- ✓ Review velocity
- ✓ Competitor monitoring
- ✓ Area expansion
- ✓ 100+ reviews target
Most clients see first AI citations within 60-90 days. Full visibility within 4-6 months. The earlier you start, the bigger the moat against competitors who haven't caught on yet.
Common Questions
What You Might Be Thinking
"How is this different from SEO?"
Traditional SEO optimizes for Google's blue links. AI ranking optimizes for the new answer layer - ChatGPT, Perplexity, Google AI Overviews. The two are complementary, not competing. You need both.
"Can you guarantee results?"
We cannot guarantee a specific ranking. We can guarantee that the gaps in this audit are real and fixable. 3 clients are already ranking #1 in ChatGPT using this exact framework.
"How long does this take?"
Foundation work happens in month 1. Schema and directory presence within 2 weeks. First AI citations typically appear within 60-90 days. Your competitors already have a head start.
"We get most work through referrals."
Referrals are great, but homeowners are increasingly using AI to build shortlists before asking colleagues. If you are not in the AI answer, you are not on the shortlist. Even referral clients Google you first.
Next Steps
Hull and Company Roofing Has the Reputation. Let's Make AI See It.
Your Existing Strengths
- 30+ years serving Dallas
- Real business serving Dallas
- Established local operator
You have a real business with real customers in Dallas. AI just doesn't know it yet. The 5-step framework above is how we fix that.
Right now, every roofing query in Dallas sends customers to your competitors.
Prepared by Online Optimisers • AI Visibility Specialists • April 2026