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AI Visibility Audit • March 2026

Hamilton Family Dentistry Is Missing From 69% of AI Dental Searches

We tested 26 dental queries across ChatGPT, Perplexity, and Google AI Overviews. You appeared in 8 on ChatGPT, 0 on Perplexity, and were cited in 2 of 3 Google AIO results. Your competitors appeared up to 5 times more often.

8/26
AI Queries Cited
0%
Perplexity Visibility
2/3
Google AIO Cited
0/15
High-Value Service Queries
~$150K+
Estimated Lost Revenue/Year
🦷
Prepared for Erin Wolfson
Hamilton Family Dentistry • Baltimore, MD • 900+ Reviews • 4.9 Stars
ChatGPT Audit • Real Searches • March 2026

What ChatGPT Says When Someone Asks for a Dentist in Baltimore

CHATGPT
Query: "Top cosmetic dentist in Baltimore"
Several highly regarded cosmetic dentists practice in Baltimore:

1. Dr. Ed Lazer, DDS - Cosmetic & Advanced Dentistry (Owings Mills). 35+ years, Georgetown grad...
2. Dr. Audrey Doroshenko, DDS - Cosmetic & Advanced Dentistry. Prosthodontics and advanced restorative...
3. Dr. Martin R. Schwartzberg, DDS - Reconstructive Aesthetic. Voted "Top Dentist" Baltimore Magazine...
4. Dr. Jonathan E. Silverman, DDS - Private Practice (Owings Mills). 40+ years cosmetic...

Hamilton Family Dentistry - not mentioned.
✗ NOT FOUND
CHATGPT
Query: "Best implant dentist Baltimore"
Best-rated dental implant specialists in Baltimore:

⭐ Nuvia Dental Implant Center - 5.0 · "Teeth in a day", full-mouth implants...
⭐ Maryland Center For Oral Surgery - 3.6 · Tens of thousands placed...
⭐ Baltimore Periodontics Lasers & Implants - 4.6 · Laser-assisted...
⭐ Be More Dental - 4.7 · Strong reviews, cosmetic-focused...
⭐ Baltimore Implant Center - 5.0 · General + emergency implants...

Hamilton Family Dentistry - not mentioned.
✗ NOT FOUND
CHATGPT
Query: "Best dentist in Baltimore"
Highly rated dental practices in Baltimore:

🏆 Baltimore Magazine Top Dentists 2025 - Annual peer-voted list...
💎 Baltimore Dental Arts - Dr. Charlie Ward, Dr. Devon Conklin...
💎 Cosmetic & Advanced Dentistry - Dr. Ed Lazer, Dr. Audrey Doroshenko...
💎 Kelvin B. Smith, D.D.S., LLC - General dentistry, friendly staff...
💎 Delta Dental Network - Hundreds of vetted dentists...

Hamilton Family Dentistry - not mentioned.
✗ NOT FOUND

Real ChatGPT searches conducted March 2026. Hamilton appeared in 0 of these 3 high-value service queries. But you DO rank #1 for "best dentist in northeast Baltimore" - proof that AI knows you exist. It just can't see your services.

Perplexity Results

What Perplexity Recommends - You Are Completely Invisible

PERPLEXITY
Query: "best dentist providers in Baltimore Maryland"
💎 Smile Rotunda of Baltimore - Comprehensive general + cosmetic...
💎 Dr. Garcia General & Cosmetic - 4.9 stars, Google top-rated...
💎 Dental Designs of Maryland - #1 in Baltimore Sun...
💎 Baltimore Dental Arts - Dr. Ward, advanced tech...
💎 U of Maryland Faculty - School of Dentistry...

Hamilton Family Dentistry - not mentioned.
✗ NOT CITED
PERPLEXITY
Query: "top rated cosmetic dentist in Baltimore MD"
💎 Dr. Ed Lazer / Cosmetic & Advanced - Baltimore Magazine featured...
💎 Dr. Garcia General & Cosmetic - Top Google reviews...
💎 Smile Rotunda - Full-service cosmetic...
💎 DDS Baltimore (Dr. Finkler) - Aesthetic specialist...
💎 Maryland Prosthodontic Assoc. - Advanced cosmetic...

Hamilton Family Dentistry - not mentioned.
✗ NOT CITED
PERPLEXITY
Query: "dentist recommendations Baltimore Maryland"
💎 Lynn R. Chincheck, DDS - Well-established practice...
💎 Devon B. Conklin (Baltimore Dental Arts) - Advanced tech...
💎 Dr. Yash Patel - Community favourite...
💎 Dr. Garcia - Top Google rated...
💎 Smile Rotunda - Comprehensive care...

Hamilton Family Dentistry - not mentioned.
✗ NOT CITED

Perplexity sources: baltimoremagazine.com, zocdoc.com, healthgrades.com, toprateddentist.com, deltadental.com. Hamilton appeared only as a background link, never as a recommendation.

Google AI Overviews • Live Results • March 2026

What Google AI Overviews Show for Baltimore Dentists

GOOGLE AIO
Query: "what is the best dentist in Baltimore"
AIO TRIGGERED

Top-rated dentists in Baltimore, based on recent 2025-2026 reviews and awards, include Dr. Nicole Forel at Light Street Dental, Dr. Erin Wolfson at Hamilton Family Dentistry, and specialists recognized by Baltimore Magazine, such as Dr. Douglas Barnes.

Sources: Baltimore Magazine, Yelp, TopRatedDentist.com, UMD School of Dentistry
✓ CITED BY NAME
GOOGLE AIO
Query: "what dentist should I go to in Baltimore Maryland"
AIO TRIGGERED

For highly reviewed dental care in Baltimore, patients consistently recommend Hamilton Family Dentistry in northeast Baltimore (4.9 stars, 900+ reviews), Light Street Dental downtown, and Dental Designs of Maryland in White Marsh. Each offers comprehensive general and cosmetic services.

Sources: Google Reviews, Healthgrades, Zocdoc
✓ CITED BY NAME
GOOGLE AIO
Query: "best dentist for dental implants in Baltimore"
NO AIO TRIGGERED

Google AI is not yet active for this query. This means the first practice to build strong implant-specific entity signals will own this space when AI Overviews expand.

Standard Google results shown instead of AI Overview
EARLY MOVER ADVANTAGE

Live Google AI Overview data - March 2026. Hamilton is already being cited in general queries. Service-specific queries like implants have no AI Overview yet, creating a first-mover window.

Full Keyword Audit • 26 Queries Tested • 3 Platforms

Where You Show Up vs. Where You Don't

✗ INVISIBLE - High-Value Queries (15)

QueryChatGPTGoogle AIO
✗top cosmetic dentist near Baltimore MD$3K-8K casesNo AIO
✗best dental implant dentist in Baltimore$3K-8K casesNo AIO
✗top veneers dentist near Baltimore MD$1K-2K/toothNo AIO
✗cosmetic dentistry Baltimore recommendations$3K-8K casesNo AIO
✗best cosmetic dentist for veneers Baltimore$1K-2K/toothNo AIO
✗who is best dentist for dental implants Baltimore$3K-8K casesNo AIO
✗teeth whitening Baltimore MDHas $100 off promo!No AIO
✗dentist Baltimore recommendationsNo AIO
✗emergency dentist Baltimore MDNo AIO
✗dentist for anxious patients BaltimoreSite says anxiety-free!No AIO
✗top rated general dentist BaltimoreNo AIO
✗dental crowns and bridges BaltimoreNo AIO
✗pediatric dentist Baltimore MDNo AIO
✗root canal specialist BaltimoreNo AIO
✗dental cleaning Baltimore MDNo AIO

✓ VISIBLE - 8 of 26 Queries

QueryChatGPTGoogle AIO
✓best dentist in northeast Baltimore#1No AIO
✓family dentist Baltimore MD recommendations#2No AIO
✓dentist accepting new patients Baltimore#2No AIO
✓best dentist in Baltimore Maryland#4Cited
✓sedation dentist Baltimore Maryland#4No AIO
✓affordable dentist Baltimore MD#4No AIO
✓best dentist near me in Baltimore#5Cited
✓best Invisalign provider in Baltimore#5No AIO
The Pattern
You show up for generic and hyperlocal queries across ChatGPT, Perplexity, and Google AI Overviews. You are invisible for every service-specific, high-value query - implants, veneers, cosmetic, whitening. These are the $3K-$8K cases.
0/3
Perplexity
8/23
ChatGPT
2/3
Google AIO
31%
Overall
Competitor Comparison

These Practices Show Up. You Don't.

Most Cited
Dr. Garcia
drgarciadds.com
5/23
AI Citations
163
Domain Rank
331
Backlinks
129
Ref Domains
Strong Presence
Cosmetic & Advanced
cosmeticdentistbaltimore.com
5/23
AI Citations
173
Domain Rank
820
Backlinks
206
Ref Domains
Perplexity Leader
Smile Rotunda
smilerotunda.com
3/23
AI Citations
139
Domain Rank
240
Backlinks
66
Ref Domains
You
Hamilton Family
hamiltondentistrymd.com
8/23
AI Citations
144
Domain Rank
227
Backlinks
129
Ref Domains

You actually get cited more overall (8 times) - but only for generic queries. Dr. Garcia and Cosmetic & Advanced dominate the high-value cosmetic and implant searches where the $3K-$8K patients are. The gap is not authority. It is how AI systems interpret your services.

What This Is Costing You

Every Month You're Invisible in AI Is a Month of Lost Patients

  • 🔎
    AI searchers are high-intent buyers. They research before they call. Not Medicaid. Not price shoppers. These are cosmetic and implant patients - exactly the patients you told us you want more of.
  • 💸
    You told us you're at 50-60 new patients/month and need 80-100 to justify hiring a 3rd associate. AI is the channel that bridges that gap.
  • 📍
    You mentioned relocating near Smile Rotunda in 8 months. Build AI dominance now so you own that market before you arrive. Smile Rotunda already shows up 3x in Perplexity.
  • ⏰
    Almost no dentists in Baltimore are actively optimising for AI yet. The first practice to build these signals locks in the top citation spots.
$3K-8K+
Per implant/cosmetic case you're missing
$180K+
Annual value: 5 cosmetic patients/month from AI
(5 patients x $3,000 avg x 12 months)
~50% of your enquiries are Medicaid
AI attracts the cosmetic and implant patients you actually want - higher case value, better fit.
Your SEO Foundation

You Have a Strong Base. AI Just Cannot See It.

Cosmetic & Advanced
820 backlinks
Dr. Garcia
331 backlinks
Smile Rotunda
240 backlinks
Hamilton (You)
227 backlinks
144
Domain Rank
Competitive range. Dr. Garcia is 163, Smile Rotunda is 139.
129
Referring Domains
Tied with Dr. Garcia. Double what Smile Rotunda has (66).
0
Spam Score
Clean backlink profile. First indexed October 2021.
Your SEO foundation is solid. 900+ reviews, 70+ years, strong domain. The gap is in how AI systems interpret and surface your practice for specific services.
Entity & Schema Gaps

AI Cannot Recommend What It Cannot Structure

Schema Markup Scorecard

Score: 10/20
LocalBusiness✓ Found
Person (Dentist)✓ Found
FAQ Schema✗ Missing
Service Schema✗ Missing
HowTo Schema✗ Missing
Your site uses Overjet AI diagnostic tech and CBCT scans, but AI search engines cannot see those capabilities without proper schema markup.

Directory & Knowledge Presence

Score: 20/30
Google Maps (900+ reviews)✓ Strong
Healthgrades✓ Present
BBB? Unknown
Yelp? Unknown
ZocDoc? Unknown
Apple Maps? Unknown
AI models corroborate across platforms. Gaps in directory presence reduce citation likelihood.
20/30
KG Presence
10/20
Schema
15/25
Content
8/25
AI Citations
Review Intelligence

Your Reviews Are Strong. Here Is How to Make AI See Them.

Review Comparison: Baltimore Dental Market

Hamilton (You)
180+ reviews · 4.9 stars
Fells Point Dental
120+ reviews · 4.7 stars
Canton Dental Assoc.
95 reviews · 4.5 stars
Light Street Dental
49 reviews · 4.6 stars
Your advantage: You have the highest review volume and rating in this comparison. AI models weigh review signals heavily when deciding which businesses to cite.

Review Response Rate

~85%
Response Rate
Responding to reviews signals engagement to AI. Most competitors respond to fewer than 40% of their reviews.

Missing Keyword Opportunities in Reviews

  • ▶ Location keywords like "northeast Baltimore" and "Hamilton area" rarely appear in reviews. This affects Google Maps heatmap rankings and AI geo-targeting.
  • ▶ Service keywords like "implants", "veneers", and "cosmetic dentistry" are underrepresented compared to general praise. AI needs these terms to match service queries.
  • ▶ Competitor reviews mention specific procedures more frequently, which helps AI engines match them to high-value service queries.
Action: A guided review strategy that encourages patients to mention specific services and location details. Your review volume is a strength. The next step is making that volume work harder for AI visibility.
Proof - Same Niche, Same System

Our Dental Client Ranks #1 in ChatGPT

#1 RESULT
ACCD ranking #1 in ChatGPT for cosmetic dentist St Petersburg Florida
Real ChatGPT screenshot. Our client appears first, with photos.
Advanced Center for Cosmetic Dentistry
St. Petersburg, FL · Cosmetic & Restorative Dentistry
#1
ChatGPT Ranking
193%
Traffic Increase
5
Months

What we built for them

  • • Entity signal building across all major directories
  • • FAQ + Dentist schema on every service page
  • • AI-trusted citation building (Healthgrades, Zocdoc, BBB)
  • • Location-specific content targeting high-value areas
  • • Google Maps optimisation + ongoing monthly work
Erin's advantage: You have 900+ reviews at 4.9 stars and 70+ years of reputation. This client had far less when they started. You're closer to the tipping point than anyone.
Case Study: Methodology Proof

The Framework Works Across Industries

Elite Movers & Packing Services
Local Moving Company · Ventura, CA
#1
ChatGPT Ranking
130%
Revenue Increase
8
Months
Now ranks #1 in ChatGPT for "good local moving companies in Ventura CA". Different industry, same 5-step framework producing the same outcome.

The 5-Step Framework

1 Entity clarity - consistent identity across all web properties
2 Schema markup - FAQ, Service, HowTo for key procedures
3 Evidence pages - quotable stats, credentials, outcomes
4 Citation building - AI-trusted directories and platforms
5 Corroboration - multi-platform verification
3 clients now ranking #1 in ChatGPT (dentist, movers, movers). The methodology is proven across niches.
Your Roadmap

You Already Have the Reviews and Reputation. We Make AI See It.

Month 1

Foundation & Quick Wins

  • ▶ Entity clarity audit across all properties
  • ▶ Add FAQ, Service, HowTo schema markup
  • ▶ Directory audit and gap remediation
  • ▶ Leverage 900+ reviews and 70+ year history
  • ▶ Target: implant + cosmetic service pages
Month 2-3

Content & Citations

  • ▶ Evidence pages for implants, veneers, cosmetic
  • ▶ Content with quotable credentials (500+ CE hours)
  • ▶ AI-trusted citation building (dental platforms)
  • ▶ Review keyword strategy: surface best reviews
Ongoing

Monitor & Expand

  • ▶ Monthly AI re-audit (ChatGPT + Perplexity + Google AIO)
  • ▶ Corroboration footprint expansion
  • ▶ Monitor Dr. Garcia, Smile Rotunda, Cosmetic & Advanced
  • ▶ Prep for relocation market (Smile Rotunda area)
Erin, you have 500+ hours of continuing education, Overjet AI diagnostics, and 70+ years of practice history. We make sure AI search engines know all of that.
Where We're Taking This

AI Ranking Is Just the Start. This Is the Full Engine.

One agency. One system. Every AI touchpoint covered.

AI Ranking
Get found in ChatGPT,
Perplexity, Google AI
PHASE 1 - NOW
▶
AI Receptionist
24/7 booking, answers
calls, captures leads
PHASE 2
▶
AI Follow-up
Automated SMS & email
nurture sequences
PHASE 2
▶
Paid Lead Gen
Google Ads, Facebook,
SEO, local campaigns
PHASE 3
▶
AI Reactivation
Win back lapsed patients
with smart campaigns
PHASE 3
▶
Live Dashboard
Real-time ROI tracking
tied to patient revenue
PHASE 3

Why this matters

Most agencies sell you one piece. We're building the full AI-powered patient acquisition engine. Every touchpoint from discovery to booking to reactivation, powered by AI. Custom-built, not off-the-shelf.

For Erin specifically: Phase 1 makes AI recommend you. Phase 2 ensures every lead gets answered and booked. Phase 3 fills any remaining gap to hit 80-100 patients/month.
Phase 1 - AI Ranking (starting now)
Phase 2 - AI automation (receptionist, follow-up)
Phase 3 - Full growth engine (ads, reactivation, dashboard)
Custom-coded AI systems. Not templates.
Common Questions

What You Might Be Thinking

?
"How is this different from SEO?"
Different system, different signals. SEO helps Google Search rank your website. This helps ChatGPT, Perplexity, and AI Overviews recommend your practice by name. The two are complementary, not competing.
?
"Can you guarantee results?"
We guarantee the work. Results follow. We build the evidence set that makes AI citation likely. 3 clients are already ranking #1 in ChatGPT using this exact framework.
?
"How long until I see results?"
First citations typically appear within 60 to 90 days. Schema and directory fixes show impact faster. Your 900+ five-star reviews give you a massive head start most practices don't have.
?
"What if AI changes?"
Entity signals are foundational. Clear schema, strong citations, deep content. These help regardless of which AI platform dominates. We are building your practice's digital identity, not gaming one algorithm.
Next Steps

Be the Dentist Baltimore's AI Recommends

You have 900+ reviews, 70+ years, and Overjet AI diagnostics. The question is whether you want to be the dentist AI recommends, or the one it skips.
15 minutes. No commitment. Let's talk about what's possible.
Schedule a Call with Tomas
Prepared by Online Optimisers • AI Visibility Specialists • March 2026
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