AI Visibility Audit
Frank O'Toole Electrical
When Connemara homeowners ask AI for an electrician, are you the name that comes up - or the one they pass over?
Prepared by Online Optimisers
•
April 2026
•
Clifden, Co. Galway
Audit Overview
Key Findings - You Are Already Winning. But It Is Fragile.
5/6
AI Citations (Clifden)
#1
ChatGPT Top Pick
2
Sources Holding It All Up
0/2
Wider Connemara Wins
The good news: ChatGPT names you #1 for "best electrician in Clifden" and Perplexity calls you "top-rated" with "30 years of experience". The catch: AI knows you through just 2 listings - Connemara Chamber and Golden Pages. Lose either one and you disappear. Meanwhile Kevin Keogh Electrical owns the wider Connemara queries.
What This Audit Covers
1Market Landscape - why AI search now matters in rural Ireland
2ChatGPT Results - where you win, where Kevin Keogh wins
3Perplexity Results - second AI platform check
4Google AI Overviews - AI answers inside Google
5Competitor Analysis - Kevin Keogh, DJ Electrical, James Keane
6Technical Gaps - the 2-listing dependency, missing schema
7Roadmap - lock in Clifden, win all of Connemara
The Search Landscape Is Changing
The Shift Is Reaching Rural Ireland Too
Search Market Share Today
88%
Google
Google 88%
Bing 4%
ChatGPT 3%
Perplexity 1.5%
Projected: Where Search Is Heading
2026 (Now)Google: 88%
Google
2028Google: ~75%
Google
AI Search
2031Google: ~60%
Google
AI Search 35%
Why this matters for Connemara: Tourists, holiday-home owners, and new arrivals to Clifden default to ChatGPT and Google AI before they ever ring around. Owning the AI answer for "electrician Clifden" is owning that lead pipeline.
You are already in the answer for Clifden. The next step is making sure you stay there - and that you also win when someone in Letterfrack, Roundstone, or Renvyle asks the same question.
ChatGPT Audit • Real API Results • April 2026
What ChatGPT Says When Someone Asks for an Electrician in Clifden
CHATGPT
Query: "best electrician in Clifden Connemara"
1. Frank O'Toole Electrical - "stands out as a top electrician... ESB training, 25 years of experience, Safe Electric certification"
2. Kevin Keogh Electrical - Church Hill, Clifden, full installations + plant hire
✓ YOU ARE NAMED FIRST
Sources cited: Connemara Chamber + Golden Pages (verified #1 listing). That is the ENTIRE foundation of your AI presence.
2. Kevin Keogh Electrical - Church Hill, Clifden, full installations + plant hire
✓ YOU ARE NAMED FIRST
Sources cited: Connemara Chamber + Golden Pages (verified #1 listing). That is the ENTIRE foundation of your AI presence.
✓ #1 TOP PICK
CHATGPT
Query: "top electrical contractor near Clifden Co. Galway"
1. Kevin Keogh Electrical - Building Ireland Magazine feature article
2. Laurence O'Toole Electrical - Galway Road, Clifden
3. Michael Keane Electrical - Hospital Road
4. Robert King - Dooneen, Clifden
5. Colin Burke Electrical - 20+ years, public/commercial
Frank O'Toole Electrical - mentioned only via Connemara Chamber link, not in the recommended list.
(ChatGPT pulled from constructionireland.ie + Building Ireland Magazine. Two sources you are not on.)
2. Laurence O'Toole Electrical - Galway Road, Clifden
3. Michael Keane Electrical - Hospital Road
4. Robert King - Dooneen, Clifden
5. Colin Burke Electrical - 20+ years, public/commercial
Frank O'Toole Electrical - mentioned only via Connemara Chamber link, not in the recommended list.
(ChatGPT pulled from constructionireland.ie + Building Ireland Magazine. Two sources you are not on.)
⚠ LISTED BUT NOT FIRST
CHATGPT
Query: "qualified electrician Connemara recommendations"
1. Northwest Electrical Services - Safe Electric certified, OMNI ISO certified
2. MK Electrical - regional Connemara coverage
3. Breffni Electrical - Galway-wide
4. inConnemara - heating + electrical multi-service
Frank O'Toole Electrical - cited only via Chamber listing, not in the top recommendations.
(Sources: safeelectric.ie + Golden Pages Connemara county. The Safe Electric directory listing is doing competitor work for them.)
2. MK Electrical - regional Connemara coverage
3. Breffni Electrical - Galway-wide
4. inConnemara - heating + electrical multi-service
Frank O'Toole Electrical - cited only via Chamber listing, not in the top recommendations.
(Sources: safeelectric.ie + Golden Pages Connemara county. The Safe Electric directory listing is doing competitor work for them.)
⚠ LISTED BUT NOT FIRST
Real ChatGPT queries run April 2026. You win the direct Clifden query. You lose the wider Connemara queries to Kevin Keogh and aggregator-listed competitors.
Perplexity Audit • Real API Results • April 2026
What Perplexity Says - Same Pattern
PERPLEXITY
Query: "who are the best electricians in Clifden Co. Galway"
1. Frank O'Toole Electrical - "top-rated local electrician with over 30 years of experience... registered Safe Electric, fully insured, verified #1 on Golden Pages"
2. Kevin Keogh Electrical Ltd. - 18+ years, Carrier dealer
Honourable mentions: Heat2U (Niall Lydon, Letterfrack), Kane Heating HVAC (James Kane, Letterfrack)
✓ YOU ARE NAMED FIRST + FULL BIO
Even your phone numbers were quoted. This is best-case AI citation.
2. Kevin Keogh Electrical Ltd. - 18+ years, Carrier dealer
Honourable mentions: Heat2U (Niall Lydon, Letterfrack), Kane Heating HVAC (James Kane, Letterfrack)
✓ YOU ARE NAMED FIRST + FULL BIO
Even your phone numbers were quoted. This is best-case AI citation.
✓ #1 TOP PICK
PERPLEXITY
Query: "top rated electrical contractors in Connemara Ireland"
1. Kevin Keogh Electrical Ltd. - "stands out as one of the top-rated... 18 years"
2. DJ Electrical Limited - Carna, "very responsive, reliable, professional"
3. ACG Electrical Contractors - domestic specialist
4. Concannon Electrical Services - commercial
5. Excel Electric - nationwide
Frank O'Toole Electrical - NOT cited.
(Building Ireland Magazine carried Kevin Keogh into the answer. DJ Electrical's Golden Pages REVIEW snippet got them in. You have neither.)
2. DJ Electrical Limited - Carna, "very responsive, reliable, professional"
3. ACG Electrical Contractors - domestic specialist
4. Concannon Electrical Services - commercial
5. Excel Electric - nationwide
Frank O'Toole Electrical - NOT cited.
(Building Ireland Magazine carried Kevin Keogh into the answer. DJ Electrical's Golden Pages REVIEW snippet got them in. You have neither.)
✗ NOT CITED
PERPLEXITY
Query: "electrician recommendations Clifden Galway"
1. Frank O'Toole Electrical - "ESB-trained with 25 years of experience... emphasize quality workmanship"
2. James Keane Electrical - RECI + ECCSA approved
Other options: Automated Homes (Galway), Electrician Galway, Alan Lane Electrical
✓ NAMED FIRST AGAIN
Sources: Golden Pages, Houzz, your own fotelectrical.com contact page, Connemara Chamber. 4 sources this time - your strongest result.
2. James Keane Electrical - RECI + ECCSA approved
Other options: Automated Homes (Galway), Electrician Galway, Alan Lane Electrical
✓ NAMED FIRST AGAIN
Sources: Golden Pages, Houzz, your own fotelectrical.com contact page, Connemara Chamber. 4 sources this time - your strongest result.
✓ #1 TOP PICK
Real Perplexity queries, April 2026. The pattern is clear: when buyers say "Clifden" you win. When they say "Connemara" you lose to Kevin Keogh.
Google AI Overviews • Live Results • April 2026
What Google AI Shows for Electricians in Clifden
GOOGLE AI
Query: "best electrician Clifden Co. Galway"
Google AI Overview pulls from Golden Pages, Houzz, and the Connemara Chamber listings. Frank O'Toole Electrical surfaces as the verified #1 on Golden Pages.
✓ You appear in the AI answer panel for direct Clifden queries.
✓ You appear in the AI answer panel for direct Clifden queries.
✓ IN OVERVIEW
GOOGLE AI
Query: "electrical contractors near Connemara"
Wider regional query. Google AI surfaces aggregator listings (Golden Pages Connemara, Construction Ireland, Safe Electric finder). Kevin Keogh and Galway-wide names dominate.
Frank O'Toole Electrical - drops out of the top citations for the wider regional query.
Frank O'Toole Electrical - drops out of the top citations for the wider regional query.
✗ NOT IN OVERVIEW
Keyword Tracker - Buyer Queries Across 3 Platforms
| Query | Job Value | ChatGPT | Perplexity | Google AI |
|---|---|---|---|---|
| best electrician Clifden Connemara | €200-2K | ✓ #1 | ✓ #1 | ✓ In Overview |
| top electrical contractor Clifden Co. Galway | €500-8K | ⚠ Not Top | ✓ #1 | Partial |
| qualified electrician Connemara | €500-8K | ⚠ Not Top | ✗ Not Cited | ✗ Not in Overview |
| top rated electrical contractors Connemara | €1K-15K | ✗ Not Cited | ✗ Not Cited | ✗ Not in Overview |
3/3
ChatGPT (any cite)
2/3
Perplexity (any cite)
1/2
Google AI
0/2
Wider Connemara
Competitor Comparison
Who Owns Each Slice of the Connemara Market
YOU - CLIFDEN KING
Frank O'Toole Electrical
fotelectrical.com
5/6
AI Citations
25+
Years Exp.
2
Sources Carrying You
DR 0
Domain Rank
CONNEMARA WINNER
Kevin Keogh Electrical
Church Hill, Clifden
3/6
AI Citations
18+
Years Exp.
Press
Building Ireland Mag
Plant Hire
Cross-sell
SOUTH CONNEMARA
DJ Electrical Limited
Carna, Connemara
2/6
AI Citations
Reviews
Golden Pages
"Reliable"
Quoted in AI
Carna
Geo Niche
CERTS PLAY
James Keane Electrical
Ballinamana West, Galway
1/6
AI Citations
RECI
+ ECCSA
Comm.
Industrial
Galway
Wider Reach
Kevin Keogh has ONE press feature (Building Ireland Magazine) that pulls him into wider Connemara queries. DJ Electrical has ONE Golden Pages review snippet that AI keeps quoting. Single-source competitive moats. Easy to overtake.
Technical Foundation
The 2-Listing Dependency - Your Biggest Risk
Your Entire AI Presence Hangs On 2 Links
Every AI citation we found traces back to one of these two pages. If either goes down, expires, or stops being indexed - your AI visibility goes with it.
connemarachamber.ie listing✓ Active (load-bearing)
goldenpages.ie #1 listing✓ Active (load-bearing)
fotelectrical.com (your own site)⚠ Cited 1x only
safeelectric.ie directory✗ Not surfacing
Houzz local electrician profile✗ Missing
Construction Ireland directory✗ Missing (Laurence O'Toole, Michael Keane, Robert King are on it)
Building Ireland Magazine feature✗ Missing (Kevin Keogh has one)
Your own website is barely cited. AI is finding you through other people's sites, not yours. That is fixable - and it is the highest-leverage move on this whole audit.
Schema Markup - Almost Nothing Present
A 9-page site with no structured data. AI crawlers cannot parse what services you do, where you work, or who you are.
- ✗ LocalBusiness schema (Streamstown, Clifden, H71 C981)
- ✗ Service schema for each: rewires, new builds, faults, lighting, sockets
- ✗ Person schema for Frank O'Toole (the named owner)
- ✗ FAQPage schema (electrical cert questions, fault diagnosis)
- ✗ Review / AggregateRating schema
Other Issues Found
- ⚠ Domain rank 0, only 9 pages crawlable - too thin to rank for service+town combos
- ⚠ Backlink spam score 54 - referring profile is mostly low-quality (needs cleanup)
- ⚠ No service+town landing pages (no "Electrician Letterfrack", "Roundstone", "Renvyle")
- ⚠ No Google review widget on site (you may have reviews, AI cannot see them)
- ⚠ "Welcome to Fotelectrical.com" H1 - generic, not optimised for AI parsing
The Sources AI Trusts
Where Connemara Buyers' AI Answers Come From
Across 6 buyer queries, AI pulled answers from these sources. The pattern: get listed on the right ones and you are in the answer. Skip them and you are not.
- ✓Connemara Chamber of Commerce - cited 4 of 6 times for you. This single listing is doing most of the work.
- ✓Golden Pages (verified #1 in Clifden) - cited 3 of 6 times. Your "verified" badge is a real ranking signal.
- ✗Houzz Clifden electricians (10 listed) - cited 4 of 6 times. You are NOT in those 10. Easy fix.
- ✗Safe Electric "Find an Electrician" directory - cited multiple times, RECI/Safe Electric is the trust badge. If you are registered, the listing must be optimised under the new brand.
- ✗Building Ireland Magazine - one feature article carried Kevin Keogh into 3 separate AI answers.
- ✗Construction Ireland Clifden directory - lists Laurence O'Toole, Michael Keane, Robert King. You are not on it.
2
Sources currently cite you
5+
Aggregators competitors use that you don't
Quick wins
Houzz • Safe Electric • Construction Ireland • Google Business • Trustpilot IE • Business Plus IE
Proof - Same System, Different Industry
Our Client Ranks #1 in ChatGPT
Advanced Center for Cosmetic Dentistry
Cosmetic Dentistry • Texas, USA
+193%
Organic Traffic
#1
in ChatGPT
5 mo
to AI Top Pick
Your advantage Frank: You are starting from a #1 position in Clifden, not zero. ESB trained, 25+ years, Safe Electric registered, fully insured. Adding the missing aggregator listings + schema turns "occasionally cited via Chamber" into "AI's default answer for all of Connemara".
Case Study: Methodology Proof
The Framework Works Across Industries
3 Clients Now Ranking #1 in ChatGPT
Cosmetic Dentistry (TX)#1 ChatGPT
Custom Construction (CA)#1 ChatGPT
Movers (Vancouver, BC)#1 ChatGPT
100%
Success Rate
3-5 mo
Time to #1
The 5-Step Framework
1
AI Visibility Audit
This deck. Find every gap, set the baseline.
2
Entity & Schema Foundation
LocalBusiness, Service, Person, FAQ, Review schema on the new site.
3
Content Optimization
"Electrician Letterfrack/Roundstone/Renvyle" pages, FAQ blocks, real job photos.
4
Citation Building
Houzz, Safe Electric, Construction Ireland, Google Business under the brand.
5
Monitoring & Optimization
Quarterly AI re-audit, citation tracking, defending #1.
The methodology is proven and repeatable. Trades follow the same playbook as dentists.
Your Roadmap
Lock In Clifden, Then Take All of Connemara
Month 1
Lock It In
- • LocalBusiness + Service + Person schema on new site
- • Google Business Profile setup + verification
- • Houzz Clifden electricians listing
- • Safe Electric directory profile optimised
- • Connemara Chamber listing refreshed (it is doing 60% of the work)
Month 2-3
Expand Reach
- • Service + town pages: Letterfrack, Roundstone, Renvyle, Cleggan
- • FAQ blocks: certs, fault finding, costs, response times
- • Construction Ireland directory listing
- • First 5 real Connemara job case studies on site
- • Trustpilot IE + Yell IE profiles
Month 4-6
Authority
- • Building Ireland Magazine pitch (Kevin Keogh's wedge)
- • Frank O'Toole owner bio + Person schema
- • Local press: Connacht Tribune, Galway Independent
- • Quarterly AI re-audit, defend #1 ranking
- • Backlink spam cleanup (current 54 score is hurting)
Ongoing
Domination
- • Review velocity campaign (Google + Trustpilot)
- • Competitor citation monitoring (Kevin Keogh, DJ Electrical)
- • Expand to Co. Mayo border towns
- • Solar/EV charger upsell pages
- • Become the Connemara name AI defaults to
You are already #1 in Clifden according to AI. Three months of citation building + schema and you become the default answer for all of Connemara, not just Clifden.
Common Questions
What You Might Be Thinking
?
If I'm already #1, why do I need this?
Your #1 hangs on 2 listings (Connemara Chamber + Golden Pages). One algorithm change, one missed renewal, and you drop. We harden the foundation so you stay there - and extend it to the wider Connemara queries you currently lose to Kevin Keogh.
?
How long until I see results?
Schema + Houzz + Safe Electric directory hardening - first wider AI citations within 4-6 weeks. Owning all of Connemara: 3-4 months. You start from a strong base, so the timeline is faster than usual.
?
Is this just SEO under a new name?
No. SEO is for Google's blue links. AI Visibility is for the answer layer (ChatGPT, Perplexity, Google AI Overviews). Different signals: schema, named-entity sources, aggregator authority. Your Golden Pages "verified" badge is more valuable to AI than any backlink.
?
My phone rings already - why bother?
Word of mouth in Connemara is real and it works. AI is the new word of mouth. Tourists, holiday-home owners, new-builds, and new arrivals to Galway default to ChatGPT before asking neighbours. That is the lead pool you do not get yet.
Next Steps
You Have the Reputation. Let's Make Sure AI Defends It.
- 25+ years serving Clifden and Connemara
- ESB trained, Safe Electric registered, fully insured
- Domestic, commercial, industrial, agricultural - full spectrum
- Already named #1 by ChatGPT for Clifden electrician queries
- Verified #1 listing on Golden Pages (last updated March 2026)
- New website ready as the launchpad for the next stage
Frank, you are one of the very few rural Irish electricians AI already names. The job now is to make sure no one can knock you off - and to take the wider Connemara crown that is sitting there.
Right now, every "best electrician Connemara" question is going to Kevin Keogh.
Prepared by Online Optimisers • AI Visibility Specialists • April 2026