Handyman Superior LLC - Thonty Call Briefing v2

Lead: DeMario (Owner) | Jackson, MS | 601-564-5688 Model: Free build + $500/mo ad spend (our pipeline test - do NOT mention this) Deck: https://onlineoptimisers.github.io/audits/handyman-superior.html Goal: Get him on board, confirm $500/mo ads, get DNS + photos, schedule GBP verification

Key Facts (10 Bullets)

1. No Google Maps listing at all. This is the killer. When someone searches "handyman near me" in Jackson, DeMario does not exist. Every competitor shows up. He does not. This is the #1 thing to lead with.

2. Zero directory presence. Not on Yelp, HomeAdvisor, Angi, Thumbtack, BBB, Houzz, or Porch. The only trace of his business online is Craigslist job postings and the Mississippi LLC registry.

3. Fake reviews on his website. His site has a review form that saves to the visitor's browser (localStorage). Nobody else can see them. The "reviews" section looks real when you visit, but the data only exists in YOUR browser. Great talking point - shows he cares about social proof but the implementation is completely broken.

4. 0 out of 6 AI citations. Tested ChatGPT and Perplexity for Jackson handyman queries. Competitors get recommended every time. DeMario never appears.

5. 25+ years combined experience across 8 services. Painting, total rehabs, make-readies, maintenance, drywall, flooring, minor electrical, minor plumbing. Targets investors and property managers. This is real depth - the credibility story is strong.

6. We are building him a free website. 10+ page Astro site on Cloudflare Pages. Every service page, service area pages, schema markup, lead tracking forms. Retail value $5K-8K. Show him the preview on the call.

7. His only cost is $500/month for Facebook ads. We handle everything else - website, Google Maps, directories, CRM, ad management. $500 goes direct to Meta. Ads produce leads from week 1 while organic builds.

8. The Jackson handyman market is not crowded in AI. Most competitors have basic presence but no AI optimization. Early mover advantage is real here. Even basic visibility work will put him ahead fast.

9. We need from him: Photos of him/team on job sites, DNS or website access, GBP verification (postcard or phone), $500/mo ad budget commitment, 24-hour lead follow-up, and testimonials from past property manager clients.

10. Revenue angle for motivation: Even 2-3 new property manager contracts from better visibility = $30-60K/year in recurring work. Make-readies and contract maintenance are monthly revenue. One relationship could be worth $2-5K/month.

What DeMario Already Said

• "I kinda understand. How ever I do pop up Google. I really need to pick up some more business asap. most companies now are going with bids that are ridiculously low."
• "How much is this service and how fast do you think I can see a pick up in calls?"
• He is desperate for leads and price-sensitive - lead with speed and low cost

Competitor Intel for the Call

• Home Time Handyman - Most cited by AI. Licensed, insured, covers Hinds/Madison/Rankin counties. Has GMB + real website.
• Taylor Remodeling - 96% recommended on HomeAdvisor, 4.87 stars. 25 years. Founded 2007.
• Round 'Da House - Multiple award winner. Bonded and insured. 2-year workmanship warranty. Strong Yelp.
• Steady Home Maintenance - Flowood-based. Subscription model. Licensed and insured.
• Huston Solutions - Brandon, MS. 25+ years. Full remodeling services.

Unusual Discovery

The localStorage reviews are genuinely unusual. His website LOOKS like it has customer reviews - they show up when you visit. But they are stored in your browser only. A different visitor sees a blank review section. This means he cares about social proof enough to build a review system, but the implementation means zero people can actually see the reviews. Strong conversation piece.

Objection Handling

• "How much does this cost?" - Your only cost is $500/month for the ad budget. That goes straight to Facebook. Everything else - the website, Google Maps, directories, CRM - we handle at no charge.
• "That sounds too good to be true" - We are building our portfolio of local service businesses. Your business has strong experience and good services. We want to prove what we can do, and your success becomes our case study. (Do NOT say "test")
• "How fast will I see results?" - Facebook ads start generating calls within 1-2 weeks. Google Maps takes about 4-6 weeks to really kick in. The ads bridge that gap so you are getting leads from day one.
• "I'm already getting underbid by everyone" - That is exactly why online leads matter. When someone finds you through Google or Facebook, they are coming to you. You are not competing on price against 5 other bids. These are warm leads who already want a handyman.
• "I don't have many photos" - Even phone photos of job sites work great. Before/after shots are gold. We can work with whatever you have.

Call Flow

1. Quick rapport - acknowledge he has been grinding, respect the 25+ years
2. "We looked at your online presence and found something surprising" - the no Google Maps hook
3. Show the audit deck (he may have seen it, keep it brief)
4. "We want to build you a full website and get you on Google Maps for free" - show the preview
5. Explain the deal - $500/mo for ads is his only cost, we do everything else
6. What we need from him (photos, GBP verification, DNS, follow-up commitment)
7. Address the speed question directly - "ads from week 1, maps in 4-6 weeks"
8. Next steps - he agrees, we go live immediately