Directory Submissions - 1-Shot Plan
Prospect: Handyman Superior LLC, Jackson MS Status: PLANNED - awaiting close + DeMario credentials Owner on execution: Alex builds, DeMario provides verification info Estimated time once unblocked: 90 min build across all 7 platforms
Why this matters
Every competitor cited by ChatGPT, Perplexity, and Google AI Overviews has at least 3 of these directories filled out. Directory citations are the foundational signal AI uses to confirm a local business is real. Handyman Superior currently has zero presence on any of them. Filling these in is mechanical work with a known outcome.
The 7 Directories (in priority order)
| # | Directory | Why it matters | Cost | Owner action needed |
|---|---|---|---|---|
| 1 | Yelp | Top source AI cites for local services. Free claim, full profile. | Free | Phone verification |
| 2 | HomeAdvisor | Highest-trust handyman directory. Pro Pro listing. | Free profile + paid leads optional | Background check + insurance proof + license |
| 3 | Angi | Property managers actively use for vendor sourcing. Same parent as HomeAdvisor. | Free profile + paid tier optional | Same as HomeAdvisor |
| 4 | Thumbtack | Lead-gen platform, free quotes path | Free start | Email + phone verification |
| 5 | BBB | Trust signal competitors use. Accreditation worth it for handyman. | ~$500/yr accreditation fee | Business license + insurance + owner ID |
| 6 | Houzz | Investor + homeowner sourcing for trades | Free Pro listing | Photos critical |
| 7 | Porch | Home services directory with growing AI citation rate | Free start | Standard verification |
Standard NAP block (paste into every directory)
Business name: Handyman Superior LLC
Address: [DeMario provides exact address]
Phone: 601-564-5688
Email: handymansuperior@outlook.com
Website: https://handymansuperior.com
Service area: Jackson, Madison, Ridgeland, Brandon, Flowood, Clinton, Pearl, Byram, Florence
Years in business: 25+
Description blocks (3 lengths, ready to paste)
Short (under 150 chars):
25+ years of trade work in Jackson MS. Painting, rehabs, make-readies, drywall, flooring, electrical, plumbing. Property managers welcome.
Medium (150-300 chars):
Handyman Superior LLC has delivered 25+ years of dependable trade work to Jackson MS homeowners, property managers, and investors. We handle painting, total rehabs, make-readies, drywall, flooring, minor electrical, and minor plumbing. Insured, fast, fair pricing.
Long (300-600 chars):
Handyman Superior LLC is a 25+ year Jackson MS handyman business specialising in property management work, investor rehabs, and homeowner repairs. DeMario and team handle 8 services under one roof: professional painting (interior + exterior), total rehabs, make-readies for rental turnover, general maintenance, drywall repair, flooring installation, minor electrical, and minor plumbing. We serve Jackson, Madison, Ridgeland, Brandon, Flowood, Clinton, Pearl, Byram, and Florence. Insured. Property manager friendly. One crew, one call, one invoice.
What we need from DeMario
- Exact business address (for all 7)
- Insurance certificate (PDF) - General Liability minimum
- Any state contractor license or business license number
- 5-10 photos of completed jobs (before/after preferred)
- Background check consent (HomeAdvisor + Angi require this)
- Decision on BBB accreditation: yes/no on the ~$500/yr fee
- Decision on lead-gen tier on HomeAdvisor/Angi/Thumbtack: free profile only, or pay-per-lead
What we need from the Fathom call
- Whether DeMario already has any directory profiles (avoid duplicates)
- Past customer contacts for review seeding once listings go live
- His preference on lead-gen costs vs free profiles only
- Any negative reviews or BBB complaints from prior years (need to know before submitting)
Day 1-3 Execution Sequence
Day 1 (45 min): Yelp + Houzz + Porch (free, fast) Day 2 (45 min): Thumbtack + HomeAdvisor + Angi (background check submission day) Day 3 (30 min): BBB application (longest wait time, 2-4 weeks for accreditation review)
Verification follow-ups: Phone verify each as the calls/codes come in over 1-3 days.
Expected results
| Week | What changes |
|---|---|
| 1 | All 7 profiles created, 4-5 verified |
| 2 | All 7 verified and live, first AI citations from Yelp + HomeAdvisor start appearing |
| 4-6 | BBB accreditation comes through, full directory presence active |
| 8-12 | AI platforms (ChatGPT, Perplexity, Google AIO) start citing Handyman Superior in answers because the directory citation density crosses the threshold |
Notes for Tomas on the call
Don't go through all 7 by name on the call - too much. Just say: "We get you on the same 7 directories your competitors are on - Yelp, HomeAdvisor, Angi, Thumbtack, BBB, Houzz, Porch. Property managers actually use these to source vendors. We do all 7, you just give us the documentation we need."