Cited in only 5 of 60 query-platform slots (8.3%), and 4 of those are branded lookups. On head-of-market queries like "best movers in Denver", AI recommends competitors with 500 to 11,000 reviews instead. Fixable with schema, directories, and entity work.
| Metric | Result |
|---|---|
| AI Ranking Score | 23 / 100 - Poor band |
| AI Citations across 60 query-platform slots | 5 / 60 (8.3%) |
| Maps Pack visibility (top 20) | 0 / 5 commercial queries |
| Google AI Overview visibility | 1 / 8 AIO-triggering queries |
| Trust List status | Partial (cited on 3 of 6 niche gateways) |
| Entity Linker readiness | Weak (one corroborated claim: "since 2020") |
| Knowledge Graph entity status | Missing / Unconfirmed (no Wikidata, no BBB, KG panel blocked) |
| JSON-LD schema blocks sitewide | 0 / 25 points |
Across 60 query-platform slots, Movely was cited only on 2 branded / reputation queries. On every non-brand query (best movers, junk removal, long distance, last minute, piano, commercial, Aurora) all three platforms cite competitors with 500+ to 11,000+ Google reviews instead.
Homepage, moving-services, denver-movers, and about-us pages all return zero schema blocks. LocalBusiness, Organization, Service, FAQ, Person, and AggregateRating are all missing. 15+ visible Q&A on the site are invisible to AI parsers.
42 referring main domains with 9+ clearly low-quality sources. Zero Reddit, Quora, or editorial news mentions. BBB is missing. Reference competitor All My Sons has 1,810 referring domains, a 43x gap.
Movely's content is solid for a local mover's website, but AI systems do not have the machine-readable hooks they need to surface it. No schema tells ChatGPT and Google this is a LocalBusiness in Denver. No FAQ schema wraps the 15+ questions already answered in plain text. Reviews are stranded on HireAHelper (9) and one Yelp listing filed under Westminster (not Denver). The business is not on BBB, has no Reddit mentions, and no editorial press. The sample size of external corroboration is too small for AI retrievers to pick Movely over competitors with thousands of Google reviews.
| Page | Words | JSON-LD | FAQ on page | FAQ schema |
|---|---|---|---|---|
| Homepage | 4,309 full / ~836 body | 0 | 5 Q&A | No |
| Moving Services | 1,172 body | 0 | 7 Q&A | No |
| Denver Movers (service area) | 1,865 body | 0 | 10 Q&A | No |
| About Us | ~900 | 0 | - | - |
Core claims found on site: Denver-based mover + junk removal since 2020, licensed and insured, no hidden fees, partners with SmartMoving software, transparent proratable pricing, financing via Remedy Payments (3/6/12-month), does not move pianos, gun safes, or items over 400 lbs. Quotable proof blocks found: 2. Unique numeric stats on homepage: 0.
| Platform | Queries | Visible in answer | Sourced only | Visible query IDs |
|---|---|---|---|---|
| CHATGPT gpt-4o-search-preview | 20 | 2 | 2 | 19, 20 |
| PERPLEXITY sonar-pro | 20 | 2 | 1 | 19, 20 |
| GOOGLE AIO DataForSEO | 20 (8 with AIO) | 1 | - | 20 |
| Total citations / 60 slots | 60 | 5 | 8.3% |
Movely is effectively invisible on every commercial head-term query. Only branded / reputation queries (Q19, Q20) retrieve the site. AIO triggered on 8 of 20 queries, but Movely was absent from the AIO citation pool on 7 of those 8.
| Schema Type | Status | Points |
|---|---|---|
| LocalBusiness | MISSING | 0 / 6 |
| Organization | MISSING | 0 (covered under LB) |
| Service | MISSING | 0 / 3 |
| FAQPage (15+ visible Q&A on 3 pages) | MISSING | 0 / 5 |
| Person (founder Brad) | MISSING | 0 / 4 |
| AggregateRating / Review (only 3rd-party Trustindex widget) | MISSING | 0 / 3 |
| HowTo | MISSING | 0 / 2 |
| BreadcrumbList | MISSING | 0 |
| Total JSON-LD blocks site-wide (sampled) | 0 | |
| Schema score | 0 / 25 | |
Every question already answered in plain text on the site is invisible to AI parsers because no FAQPage JSON-LD wraps it. This is the cheapest fast win available.
| Signal | Status |
|---|---|
| Google Knowledge Panel | NOT CONFIRMED (live Google SERP CAPTCHA blocked WebFetch) |
| Bing Knowledge Card | NOT CHECKED (gap) |
| Wikidata entity | CONFIRMED MISSING (zero results) |
| Apple Maps listing | NOT CHECKED (gap) |
| Bing Places listing | NOT CHECKED (gap) |
| Directory | Status |
|---|---|
| Google Business Profile | EXISTS (linked in footer) but NOT in top-20 Maps pack for 5 commercial queries |
| BBB | CONFIRMED MISSING (Denver search returns zero results) |
| Yelp | EXISTS (m.yelp.com/biz/movely-westminster-3, filed under Westminster, not Denver) |
| HireAHelper | EXISTS - 4.9 stars, 9 reviews, "Denver grown company", 50-mile radius |
| Thumbtack | EXISTS (referenced by ChatGPT + AIO, detail retrieval failed via WebFetch) |
| HomeAdvisor / Angi | NOT FOUND in any AI cite or referring domain |
Directory score estimate: 7 / 25. The Yelp city mismatch (Westminster vs Denver) is a likely reason ChatGPT will not anchor the Denver entity to the Yelp record.
| Factor | Score | Note |
|---|---|---|
| Quotable proof blocks | 1 / 5 | Only "since 2020". No completed-moves count, square-feet, review count, or guarantee numerics. |
| FAQ sections | 3 / 5 | 5-10 Q&A on 3+ pages with solid answers, but zero FAQ schema wrapping. |
| Unique claims | 2 / 5 | SmartMoving partnership and Remedy Payments financing are differentiators; no named proprietary process. |
| Service page depth | 4 / 5 | Moving-services 1,172 words, Denver-movers 1,865 words. City pages assumed thin (not scraped). |
| Content differentiation | 2 / 5 | 3C frame (carefulness, communication, consistency) is distinctive but not echoed on any external platform. |
| Content score | 12 / 25 | |
| Type | Count | Weight | Notes |
|---|---|---|---|
| Editorial / news | 0 | HIGH | Zero |
| Q&A platforms (Reddit / Quora) | 0 | HIGH | Zero |
| Review sites | 4 | MEDIUM | yellowpages.com, n49.com, superpages.com, chamberofcommerce.com |
| Directories | Medium | MEDIUM | Mostly low-tier |
| Spam / PBN | 9+ | NEGATIVE | Disavow candidates |
Missing trust gateways: BBB, HomeAdvisor, Angi, Reddit / Quora, local Denver editorial news. AI-weighted backlink score: 3 / 10.
| Competitor | Domain rank | Backlinks | Referring domains |
|---|---|---|---|
| allmysons.com | 377 | 68,047 | 1,810 |
| theothersidemovers.com | 217 | 517 | 175 |
| localmovingdenver.com | 0 | 23 | 13 |
| Movely | 80 | 62 | 42 |
All My Sons has a 43x referring-domain lead over Movely. Even the mid-tier Other Side has 4x.
| Domain | Cites | Role |
|---|---|---|
| moversforyou.co | 8 | Competitor |
| altitudemoversdenver.com | 6 | Competitor |
| movebuddha.com | 6 | Aggregator |
| hiremovely.com | 6 | Movely (branded queries only) |
| movingbrothers.net | 4 | Competitor |
| rockymovers.com | 4 | Competitor |
| allmysons.com | 4 | Competitor |
| Domain | Cites | Role |
|---|---|---|
| thumbtack.com | 8 | Platform |
| extraspace.com | 7 | Aggregator |
| hiremovely.com | 7 | Movely (branded queries only) |
| bbb.org | 6 | Platform |
| denvermovingandstorage.com | 6 | Competitor |
| allmysons.com | 6 | Competitor |
| Domain | Cites |
|---|---|
| reddit.com | 8 |
| m.yelp.com | 5 |
| youtube.com | 4 |
| twomenandatruck.com | 3 |
| thumbtack.com | 2 |
Niche trust gateways identified: Thumbtack, BBB, Yelp, Reddit, movebuddha.com, HireAHelper. Movely trust status: Partially trusted. Cited on 3 of these 6 gateways (Thumbtack, Yelp, HireAHelper). Absent from BBB, Reddit, movebuddha.com. Trust list score: 3 / 10.
| Status | Query IDs | Count | % of 20 |
|---|---|---|---|
| Visible (in answer + sources) | 19, 20 | 2 | 10% |
| Hidden (in sources, not answer) | - | 0 | 0% |
| Absent (neither) | 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18 | 18 | 90% |
Movely is effectively absent on all 18 commercial queries. It is only trusted when the brand name or URL is typed directly. The gap is at ChatGPT's retrieval layer. Fix path: Absent to Hidden first (build trust), then Hidden to Visible (improve content). Sourcing layer score: 1 / 5.
These 6 queries are the #1 content + entity-linker targets.
| Claim | On website | Corroborated externally | Strength |
|---|---|---|---|
| Since 2020 | Yes | HireAHelper "Denver grown company" | WEAK |
| Licensed and insured | Yes | None | NONE |
| No hidden fees / transparent pricing | Yes | None | NONE |
| 3C framework | Yes | None | NONE (single-platform) |
| SmartMoving software partnership | Yes | None on directories | NONE |
| Financing via Remedy Payments | Yes | None on directories | NONE |
Completed moves count: MISSING (no number of moves, families moved, trucks, square-feet).
Corroboration plan: Website first. Then GBP description, new BBB profile, LinkedIn, 1-2 niche directories over 4-6 weeks. Slow, not burst. Entity linker score: 1 / 10.
Sheer review count plus directory saturation. Movely is competing against 500 to 11,000 Google review counts with an estimated sub-50 review count (HireAHelper shows 9). The review-count gap alone explains the majority of the AI invisibility.
Status: NOT RUN. Requires manual browser DevTools network inspection per the skill spec. Flagged as a gap, noted for the next live-session audit. This step reveals the actual sub-queries ChatGPT runs (often different from the surface query) and whether it is hitting the knowledge graph directly vs web search.
Band: Poor (21-40). Major gaps in knowledge graph, schema, and trust signals.
Each gap has a clear next-step plan. All resolvable in a follow-up session.
Walk through the priority action plan, scope a 90-day AI ranking sprint, and decide which of the quick wins gets shipped first. Probabilistic AI claims throughout: increased likelihood of citation, not guaranteed rankings.
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