Howard Roofing - Your Questions Answered

Every one of your 160-180 pages will be preserved. No lost URLs, no lost rankings.

• Full URL mapping before launch: We crawl your entire current site with Screaming Frog and produce a complete URL inventory - every page, every slug, including hidden or unlinked pages. You review and approve this document before anything changes.
• All URLs stay the same: Every URL is replicated exactly on the new site. Same slugs, same structure. Google sees the same domain - rankings are preserved.
• 301 redirects: If any URL must change (unlikely when done right), we set up permanent 301 redirects before launch. No page goes unmapped.
• Metadata preserved + improved: All title tags, meta descriptions, H1/H2 headings, and image alt text are migrated. Our SEO team audits and improves them during migration - adding proper keyword targeting that may be missing today.
• Schema markup added: We add LocalBusiness, Service, and FAQ structured data (which your current site likely doesn't have). This improves how Google displays your listings.
• Internal links preserved: All internal linking is maintained. We also build a proper silo structure to strengthen how link equity flows across your site.
• Backlinks unaffected: Your existing backlinks point to your domain, not to Thrive's platform. Since the domain stays the same, every backlink continues working.
• Sitemap submitted: New XML sitemap is submitted to Google Search Console immediately after launch. Google re-crawls within 24-48 hours.

Unlimited pages. No cap, no extra charges, no limits.

• No extra charges for service pages, city pages, landing pages, blog posts, or location pages. All included in your monthly retainer.
• New pages per month: We build 4-15 new pages per month depending on your package (service area pages, project pages, geo pages). This is on top of your existing 160-180 pages.
• Turnaround: Most new pages can be built and live the same day. Standard turnaround is 1-2 business days. Urgent requests same-day.
• Edit rounds: Unlimited within reason. Nothing goes live unless you're happy with it. Our process: draft on staging, you review, feedback incorporated, approved version goes live.
• You can request changes anytime. Text us "add a project page for the Smith roof job" and it's live before you put your phone down. We handle all the content, design, and publishing.

Quality over quantity. Every piece of content is written to drive leads, not fill a blog.

• Blog posts included: 2-4 per month depending on your package, plus additional service pages and geo pages.
• Who writes them: AI-assisted first drafts, then reviewed and edited by our SEO team for keyword accuracy, local intent, and factual quality. Not raw AI output - every piece gets human review.
• Content focus: Buyer-intent keywords like "roof replacement cost Wilmington NC," "standing seam metal roof Rocky Point," "best roofer near Hampstead." Not generic filler like "5 tips for maintaining your roof."
• AI-optimized content: We also write content specifically designed to get you cited by ChatGPT, Perplexity, and Google AI Overview - clear, authoritative answers to questions people are asking AI about roofing in your area.
• You review before publishing. Nothing goes live without your approval.
• You own all content. Every word published on your site belongs to you. If you cancel, it stays.

Right now all 59 of your backlinks are nofollow. Zero are helping you rank. We fix that.

• Local citations and directories (Month 1): Yelp, BBB, Angi, HomeAdvisor, Wilmington Chamber of Commerce, NC-specific directories. Foundational and fast.
• Niche-specific directories: Roofing industry directories, home improvement directories - dofollow where possible.
• Guest posts and niche edits: Editorially placed links on relevant, high-authority sites in the home improvement and construction niches. Real websites with real traffic.
• Digital PR: Data-driven content like "Roof Replacement Costs in Wilmington 2026" that earns natural press mentions and links.
• Links go to inner pages too - not just the homepage. We target your highest-value service pages and geo pages ("roof replacement Wilmington," "standing seam metal roof Rocky Point").
• Monthly backlink report: Every month you see exactly what was built - source domain, domain rating, target page, and link type (dofollow/nofollow).

We don't build on WordPress. We use something better.

WordPress made sense 10 years ago. In 2026, starting a site from scratch on WordPress is deadweight - slow page loads, constant plugin updates, security vulnerabilities, database maintenance. We build on Astro, a modern framework used by companies like Porsche, Google, and Microsoft. It outputs pure, clean HTML - the fastest and most secure way to build a website today.

• Platform: Your site is built with Astro and outputs pure HTML. No database, no PHP, no plugins to break or update. Just clean, fast, search-engine-optimized code that loads instantly.
• Full admin access: You get a password-protected login to view and manage all your site content. You can see every page, every image, every file. We handle all the building, updating, and publishing - but you always have full visibility and control.
• Full site download anytime: You can download the complete site as a ZIP at any time. Every page, every image, every line of code - it's just a folder of files. No export tools needed, no database dumps, no migration headaches.
• Another company can take over easily: The site is standard HTML. Any web developer in the world can work with it. Zero vendor lock-in. Even more portable than WordPress because there's no database or plugins to worry about.
• Hosting and maintenance included: All hosting, maintenance, and upkeep is included in your retainer. No separate bill, no surprise charges. We handle everything.
• No performance limits: Static sites with 500+ pages load instantly. There is no database to slow down, no server-side processing. Every page is pre-built and ready to serve.

Why Not WordPress?

We handle the technical side completely. You don't need to think about any of this.

• Core Web Vitals: Static sites score near-perfect on Google's speed tests by default. No database queries, no server processing, no render-blocking plugins. Your site loads in under 1 second. Most WordPress sites take 3-5 seconds.
• Sitemaps: XML sitemap generated automatically during every build and submitted to Google Search Console.
• Indexing: Every page that should be found by Google will be indexed. Staging URLs and duplicate content get noindex tags so they don't dilute your rankings.
• Canonicals: Proper canonical tags on every page to prevent duplicate content issues - especially important for your service/geo pages that cover similar topics across different locations.
• Redirects: 301 redirect map created before launch and validated after. No orphan URLs.
• Security: No database means nothing to hack. No plugins means no vulnerabilities. No admin login page for bots to attack. Static sites are the most secure type of website that exists.
• Mobile optimization: Fully responsive design, tested across devices before launch. Static HTML renders fast on any connection, including 3G on a jobsite.
• Content-heavy pages: Your longer pages get split into focused subpages, each targeting a specific keyword. Better for SEO, better for user experience, better for load times.

This is where you actually get an upgrade. Our CRM (GoHighLevel) replaces everything Thrive does - and adds automations Thrive never set up.

Automations we set up for you on day one:

• Speed-to-lead: New form submission or missed call triggers an instant SMS to your phone + auto-response to the lead ("Thanks for contacting Howard Roofing. Chris will call you back within 15 minutes.")
• Missed call text-back: Automatic text sent when a call is missed - so you never lose a lead because you were on a roof.
• Review request: 24-48 hours after a job is marked complete, automated SMS/email asking for a Google review.
• Lead notifications: Every new lead triggers SMS + email to you with the lead's details, source, and what they're looking for.

Google Ads integration:

• Landing pages for your Google Ads built as part of your site (no separate tool needed)
• UTM and GCLID tracking so you can see exactly which leads came from ads vs organic vs AI
• Conversion tracking pixel on thank-you pages for accurate reporting

Monthly reports include:

• Keyword ranking changes (up/down, new rankings)
• Backlinks built that month
• Organic traffic growth
• Lead count, call count, form submissions
• Where leads came from (ads, organic, AI, direct)

You text or call us directly. No ticket queue, no account manager handoff, no runaround.

• Who to contact: Tomas or Donal directly. Text, call, WhatsApp, or email. You're not a number in a queue.
• Normal turnaround: 2-3 business days for new pages. 24 hours for edits and fixes.
• Urgent issues: Same-day. Site down, form broken, something looks wrong - our team fixes it within hours, not days.
• No extra charges for routine edits. Changing text, updating photos, adding a phone number, fixing a layout issue - all included.
• Your team:
  • Tomas + Donal - your primary contacts for strategy, questions, and anything you need
  • Dedicated SEO specialist - keyword research, on-page optimization, backlinks
  • In-house web development and CRM management
  • Monthly reporting on rankings, traffic, leads, and revenue impact

Month-to-month. No long-term contract. No cancellation penalties. Full handover if you leave.

• Contract term: Month-to-month. No 6-month or 12-month lock-in.
• Cancellation: Zero penalties. If you're unhappy, you cancel at the end of any month.
• Notice required: 30 days (end of current billing period). You say "I'm done," we work through the end of that paid month.
• Full handover on cancellation:
  • Download your complete site as a ZIP - every page, image, and file (no database, no export tools needed)
  • Domain stays on your Namecheap - you just point DNS to your new host
  • All CRM data (contacts, pipeline, call recordings) exported as CSV
  • Google Search Console, Analytics, and GBP - you're already the owner, we just remove our access
  • All content, pages, backlinks, and schema stay on your site
  • All monthly reports provided as PDFs you keep forever