Howard Roofing & Construction
Prepared for Chris Howard, Owner
Wilmington, NC • March 2026
Trusted By
Movers, dentists, roofers, and service businesses across the US
Where You Are vs Where You Want to Be
Current Situation
- Partnered with dad in 2020, now running everything solo while dad faces potential cancer diagnosis
- Paying $650/month to Thrive CRM for website + maintenance, but built the site himself because they kept delivering poor work
- Thrive had them shut down their Wilmington Google Maps listing, causing major ranking and visibility loss
- Google Ads running but conversion rates are poor relative to spend, eating into profit
- Workers' comp policy cancelled during audit ($34K bill), causing loss of GAF/CertainTeed/Fortified certifications and directory listings
Desired Situation
- Steady flow of 2-4 roofing jobs per week (8-16 signed jobs per month)
- Predictable lead generation so you can plan ahead instead of patching things together week to week
- Someone to take all tech, marketing, and web responsibilities off your plate so you can focus on running the business
- Google Maps listing and website both ranking and performing well in Wilmington
How Do You Bridge This Gap in Getting More Monthly Leads?
Option 1: Paid Ads
- Instant visibility, but stops the moment you stop paying
- Cost per lead keeps rising year over year
- No long-term asset being built
- Competitors can outbid you at any time
Option 2: Local SEO
- Builds a lasting asset that compounds over time
- Cost per lead decreases as rankings improve
- Organic results earn more trust from customers
- Competitive advantage that is hard to replicate
Authority & Backlink Profile
Howard Roofing has a Domain Rating of 67, which is a solid foundation. However, a critical issue stands out: all 59 of your tracked backlinks are nofollow, meaning none are passing authority to your site. Your top competitors have 2-3x your domain authority. Harbor Roofing sits at DR 147 with 172 referring domains, Province Roofing at DR 208 with 141, and Flores & Foley at DR 144 with 170. Building quality dofollow backlinks is the fastest path to closing this gap.
Domain Rating Comparison
Keyword Rankings & Visibility
Money Keyword Positions
On-Page Issues Found
- Low text-to-HTML ratio - pages have too little text relative to code
- No structured schema markup found (LocalBusiness, FAQ, Service schemas all missing)
- Workers' comp cancellation removed business from GAF/CertainTeed directories, losing valuable backlinks
- Zero dofollow backlinks - all 59 tracked backlinks are nofollow, passing no authority
Where You Rank on Google Maps
Each heatmap shows your Google Maps ranking across the Wilmington area. Green = top 3, yellow = 4-7, red = low or not found.
"roofer wilmington nc"
"roofing company wilmington nc"
More Keywords Across Wilmington
"roof repair wilmington nc"
"standing seam metal roof wilmington"
High-Value Keywords You Should Be Ranking For
| Keyword | Search Volume | Difficulty | Your Position | Value |
|---|---|---|---|---|
| roofing wilmington | 1,600 | Medium | #12 | $8K-15K |
| roofing company wilmington nc | 1,600 | Medium | #21 | $8K-15K |
| standing seam metal roof installer | 3,600 | Low | #32 | $10K-25K |
| roof repair wilmington nc | 260 | Low | #46 | $500-2K |
| deck builder wilmington nc | 260 | Low | #17 | $5K-15K |
Leverage Your Previous Jobs With Project Pages
Each roofing job becomes a new page on your website, optimized for Google Maps and local search. Here is what yours could look like:
Each completed job becomes a new optimized page, targeting location-specific keywords and building your Google Maps authority automatically.
Dual Lead Generation SEO Campaign
= Rank BOTH Google Maps & Website
1. Google Maps Visibility
Enhance your presence on Google Maps to ensure your business is prominently visible in high-demand areas, attracting a steady stream of local leads.
2. Website Visibility
Target high-intent leads by optimizing your website for the specific demographics and regions most in need of your services, resulting in a consistent flow of qualified leads.
Online Optimisers
Why Local SEO?
Long-Term Cost Efficiency
Local SEO provides sustainable traffic growth without the ongoing expenses associated with paid ads.
Trust and Credibility
Organic search results build more trust with consumers, leading to higher conversion rates compared to paid advertisements.
Competitive Edge
Establishing a strong local online presence puts you ahead of competitors who rely solely on paid ads, ensuring long-term visibility.
When You Don't Have a Sound Local SEO Strategy...
Leads Remain Unpredictable
Without consistent leads, it's difficult to manage business operations and plan for growth.
Competitors Get Ahead
Those with stronger Local SEO will capture more business, even if your services are superior.
Gap Widens Over Time
The longer you delay solving this, the more difficult it becomes to close the gap with your competitors.
AI Integrations
AI Chatbot
Instant, 24/7 customer support that engages, answers questions, and drives conversions.
AI Appointment Setter
Seamlessly schedules calls and meetings even when nobody is in the office.
Automated Review Management
Collects, monitors, and responds to customer reviews to boost reputation.
Elite Movers & Packing Services, Ventura CA
From Stalled Leads to Doubled Revenue
- Google Search and Google Maps rankings improved, driving higher visibility and customer inquiries
- Automated lead alerts direct to the owner's phone, no missed opportunities
- Full website overhaul for better UX and higher conversions
- Consistent lead flow after months of unpredictable inquiries
"You guys are killing it. The leads keep coming in, I can't believe the difference."
Rudy, Owner, Elite Movers & Packing Services
Real lead notifications from Rudy's inbox, October 2025. Consistent, daily leads.
The Results
1. Rank the Google Maps Profile for Multiple Keywords
Multiple high-value keywords now ranking in the top 3 of Google Maps, driving consistent local leads.
2. Rank the Website on Google Search
Traffic increased significantly. DR improved steadily.
Keyword Rankings Improving
More than doubled revenue within 8 months through combined Google Search and Google Maps optimization
Why We're Different
- Big enough that we can take on the heavyweights in your industry.
- Small enough that you will always be able to get a hold of us.
- Fully transparent in our reporting of results.
We've worked with...
Moving companies, dental practices, roofing contractors, metal fabricators across the US
Your Outcomes
Consistent, High-Quality Leads
We will build and optimize a digital marketing funnel that ensures a steady flow of leads every month.
Enhanced Online Presence
Through targeted Local SEO efforts, your business will rank higher on search engines, making you more visible to your ideal customers.
Automated Lead Management
We'll set up systems that automate lead generation and nurturing, so you can focus on closing deals and scaling your business.
Reactivation Campaign - Turn Past Customers Into New Jobs
Turn Your 10 Years of Past Customers Into Repeat Business
You mentioned you have years of past customer contacts. We systematically identify and re-engage past customers with fresh, seasonal offers for roof inspections, repairs, and upgrades.
- Automated emails and texts to your past customer database
- Seasonal roof inspection reminders and storm damage follow-ups
- Referral incentives that turn one job into two or three
- Clean up your contact list so campaigns actually deliver
This is included as part of our partnership at no additional cost.
Investment
- Google Maps optimization
- Keyword tracking and reporting
- On-page SEO optimization
- Basic backlink building
- Monthly performance report
- Website maintenance
- Everything in High Competition
- Website rebuild (included free)
- Expanded backlink building (15+/mo)
- Content creation (service pages)
- CRM setup and management
- Review collection system
- Priority support
- Everything in Aggressive
- Google Ads management
- AI integrations (chatbot, booking)
- Competitor monitoring
- Reactivation campaigns
- Quarterly strategy calls
- Dedicated account manager
Thank You!
Ready to take the next step?
Trusted By
Movers, dentists, roofers, and service businesses across the US
Prepared by Online Optimisers