AI Visibility Audit • March 2026

Iowa Roofing Guy Is Missing From 100% of AI Roofing Searches

We tested 5 roofing queries across ChatGPT, Perplexity, and Google AI Overviews. 0 out of 15 searches cited Iowa Roofing Guy.

0/5

ChatGPT Cited

0/5

Perplexity Cited

0/5

Google AIO Cited

$20K-50K

Est. Monthly Revenue Loss

Prepared for Melvyn Scofield

Iowa Roofing Guy • Norwalk, IA (Des Moines Metro) • 769+ Projects • Est. 2020

The Search Landscape Is Changing

The Shift Is Happening

Search Market Share Today

88%

Google

Google 88%

Bing 4%

ChatGPT 3%

Perplexity 1.5%

Projected: Where Search Is Heading

2026 (Now)Google: 88%

Google

2028Google: ~75%

Google

AI Search

2031Google: ~60%

Google

AI Search 35%

The trend is clear. Google is losing market share to AI search every quarter. Businesses not visible in AI answers will lose customers to those who are.

ChatGPT

200M+ weekly users. AI search by OpenAI.

Perplexity

AI answer engine. Fastest-growing alternative.

Google AIO

Google's AI answers. Above regular results.

Claude

Anthropic's AI. Used by professionals.

Grok

Elon Musk's AI on X. Growing fast.

Gemini

Google's standalone AI assistant.

Your customers are already asking AI for recommendations. If you are not in these answers, your competitors are getting those calls.

Audit Overview

What This Audit Covers

Every result below is live data. You can verify any of it yourself.

ChatGPT Search

Live results from real customer queries in ChatGPT. See exactly who gets recommended.

Perplexity AI

The fastest-growing AI search engine. We tested if it recommends your business.

Google AI Overviews

Google's AI-generated answers shown above traditional search results.

SEO Foundation

Backlinks, domain strength, and technical signals that AI models read to rank you.

Entity & Schema

How AI identifies and trusts your business across the web.

Competitor Intel

Side-by-side comparison with who AI IS recommending instead of you.

ChatGPT Audit • Real Searches • March 2026

ChatGPT

Search Results - What happens when someone asks for a roofer in Des Moines

CHATGPT

Query: "best roofing company in Des Moines IA"

Here are some of the top-rated roofing companies in the Des Moines, Iowa area:

1. Deever Roofing - 4.3 stars, 38 reviews. Full-service roofing contractor
2. RoofSmart - 4.9 stars, 194 reviews. Residential and commercial
3. BIG Roofing - 4.9 stars, 127 reviews. Storm damage specialists
4. Erie Home - 4.6 stars, 218 reviews. National brand, local presence
5. Mighty Dog Roofing - 5.0 stars, 118 reviews. Full exterior services

Iowa Roofing Guy - not mentioned.

✗ NOT FOUND

CHATGPT

Query: "who is the best roofer in Des Moines Iowa"

Several roofers in Des Moines are highly recommended:

1. RoofSmart - 4.9 stars, 194 reviews. Top-rated local roofer
2. Roof Iowa - 5.0 stars, 147 reviews. Iowa-based roofing
3. Andrew's Roofing - Well-established local contractor
4. Premier Roofing - 4.2 stars, 61 reviews. Commercial and residential
5. Wagoner Roofing - 5.0 stars, 185 reviews. Family-owned

Iowa Roofing Guy - not mentioned.

✗ NOT FOUND

CHATGPT

Query: "emergency roof repair Des Moines IA"

For emergency roof repair in Des Moines, these companies are recommended:

1. Mighty Dog Roofing - 5.0 stars, 118 reviews. Fast response times
2. Happy Roof - 5.0 stars, 20 reviews. Emergency services available
3. Ultimate Exteriors - 4.9 stars, 124 reviews. Storm damage repair
4. Elite Roofing - 4.8 stars, 39 reviews. 24/7 emergency service

Iowa Roofing Guy - not mentioned.

✗ NOT FOUND

Real ChatGPT results. Tested March 2026. Iowa Roofing Guy was not cited in any query.

Perplexity Results

Perplexity AI

Results - You are not on the list

PERPLEXITY

Query: "best roofing company in Des Moines IA"

B.W. Exterior Solutions - #1 recommended. Full-service exterior contractor
Bakeris Roofing - 670+ reviews, top-rated in Des Moines area
Recon Roofing - Highly rated local contractor
Premier Roofing - Established commercial and residential

Sources: bravarooftile.com, bbb.org, iowaroof.com, reconroof.com

Iowa Roofing Guy - not mentioned.

✗ NOT CITED

PERPLEXITY

Query: "who is the best roofer in Des Moines Iowa"

Bakeris Roofing - 670+ reviews, 5.0 stars. Market leader
Recon Roofing - Highly rated with consistent quality
Titan Roofing - Full exterior services
Andrew's Roofing - 15+ years serving Des Moines

Sources: bravarooftile.com, iowaroof.com, titanroofingandexteriors.com

Iowa Roofing Guy - not mentioned.

✗ NOT CITED

PERPLEXITY

Query: "best roof replacement company in Des Moines IA"

B.W. Exterior Solutions - Top-rated for full replacements
Bakeris Roofing - 670+ reviews, premium quality
Recon Roofing - Trusted replacement specialists
Premier Roofing - Established contractor

Sources: bravarooftile.com, bbb.org, iowaroof.com, reconroof.com, gaf.com

Iowa Roofing Guy - not mentioned.

✗ NOT CITED

Real Perplexity results. Tested March 2026. Iowa Roofing Guy was not cited in any query.

Google AI Overviews • Live Results • March 2026

Google AI Overviews

Results - What Google's AI shows for Des Moines roofers

GOOGLE AIO

Query: "who is the best roofer in Des Moines Iowa"

AIO TRIGGERED

Google AI Overview recommends:

Bakeris Roofing - Top-rated contractor
Waddle Exteriors - Trusted local company
Andrew's Roofing - Established presence
Recon Roofing - Highly reviewed
Hedrick Construction - Full-service contractor
Hopkins Roofing - Local specialist

Iowa Roofing Guy - not cited in AIO.

✗ NOT CITED

GOOGLE AIO

Query: "best roofing company in Des Moines IA"

NO AIO TRIGGERED

Google has not yet activated an AI Overview for this query.

This is an early mover advantage. When Google does activate AIO for this query, the businesses with the strongest entity signals will be cited first.

Iowa Roofing Guy currently has zero entity signals for Google to reference.

EARLY MOVER WINDOW

GOOGLE AIO

Query: "emergency roof repair Des Moines IA"

NO AIO TRIGGERED

No AI Overview for this query. Featured snippet went to Mighty Dog Roofing instead.

Another early mover opportunity. Emergency queries carry high intent and high value. The first roofer with strong entity signals will dominate when AIO activates.

EARLY MOVER WINDOW

Google AI Overviews tested March 2026. Only 1 of 3 queries triggered an AIO. Iowa Roofing Guy was not cited.

Full Keyword Audit • 5 Queries Tested • 3 Platforms

Full AI Search Tracker

5 queries tested across 3 AI platforms

Query	Value	ChatGPT	Perplexity	Google AIO
best roofing company in Des Moines IA	$8K-15K	✗ Not Found	✗ Not Found	No AIO
who is the best roofer in Des Moines Iowa	$8K-15K	✗ Not Found	✗ Not Found	✗ Not Cited
emergency roof repair Des Moines IA	$500-2K	✗ Not Found	✗ Not Found	No AIO
best roof replacement company in Des Moines IA	$8K-15K	✗ Not Found	✗ Not Found	No AIO
Iowa Roofing Guy reviews	Branded	⚠ Wrong Co!	⚠ Wrong Co!	✗ Not Found

0/5

ChatGPT

0/5

Perplexity

0/5

Google AIO

0%

Overall

The Pattern

Iowa Roofing Guy is completely invisible across all AI search platforms. Not a single citation on any query, on any platform. Even the branded query returned the wrong company.

Competitor Comparison

Who AI Is Recommending Instead of You

AI Leader

Bakeris Roofing

iowaroof.com

5

AI Citations

670+

Google Reviews

5.0

Star Rating

#1

Des Moines Roofer

Strong Presence

Recon Roofing

reconroof.com

4

AI Citations

569

Google Reviews

4.9

Star Rating

7+

Years in Business

Established Player

Andrew's Roofing

andrewsroofingdm.com

3

AI Citations

155

Google Reviews

4.9

Star Rating

15+

Years in Business

You

Iowa Roofing Guy

iowaroofingguy.com

0

AI Citations

0

Google Reviews

N/A

Domain Rank

0

Backlinks

Your competitors have hundreds of reviews and strong web presences. Iowa Roofing Guy has no Google Business Profile and zero backlinks.

What This Is Costing You

The Invisible Roofer Problem

Website has a noindex tag. Google literally cannot find you. Your site is telling search engines to ignore it.
Zero backlinks, zero keyword rankings, zero organic traffic. Your website has no authority signals for AI to reference.
No Google Business Profile claimed. You are invisible on Google Maps. This is the #1 trust signal for local AI search.
Competitors have 155-670+ reviews. You have none on Google. Every day without reviews widens the gap.

$8K-$15K

Avg. Roof Replacement Value

$500-$2K

Emergency Repair Value

10-25

Est. Missed Leads/Month

$20K-$50K

Est. Monthly Revenue Loss

Your SEO Foundation

The Hard Truth: You Have No Digital Foundation

Bakeris Roofing

670+ reviews, established domain

Recon Roofing

569 reviews, strong authority

Andrew's Roofing

155 reviews, 15+ years

Iowa Roofing Guy

ZERO

N/A

Domain Rank

Not indexed by search engines. The noindex tag is blocking all crawling.

0

Referring Domains

No other website links to iowaroofingguy.com. Zero backlink authority.

0

Ranked Keywords

Not ranking for a single keyword in Google. Complete organic invisibility.

Your 769+ projects prove you deliver. Your website proves nothing to AI - because it is telling Google not to look. The noindex tag is the #1 fix.

Entity & Schema Gaps

AI Cannot Recommend What It Cannot Structure

Schema Markup Scorecard

Score: 0/20 - ALL MISSING

LocalBusiness✗ MISSING

Person (Owner)✗ MISSING

FAQ Schema✗ MISSING

Service Schema✗ MISSING

HowTo Schema✗ MISSING

Without schema markup, AI models have no structured data to understand what Iowa Roofing Guy does, where it operates, or who runs it. This is foundational.

Directory & Knowledge Presence

Score: 5/30 - CRITICAL GAPS

Google Maps✗ NOT CLAIMED

HomeAdvisor✗ NOT FOUND

Angi✗ NOT FOUND

BBB? CHECK EXISTS

Yelp✗ NOT FOUND

Apple Maps✗ NOT CHECKED

AI models pull data from directories to verify businesses exist. Without these listings, Iowa Roofing Guy has no corroboration layer.

5/30

KG Presence

0/20

Schema

3/25

Content

0/25

AI Citations

Review Intelligence

The Review Gap Is Your Biggest Vulnerability

Review Comparison: Des Moines Roofing Market

Bakeris Roofing

670+ reviews, 5.0 stars

Recon Roofing

569 reviews, 4.9 stars

Andrew's Roofing

155 reviews, 4.9 stars

Iowa Roofing Guy

0 reviews (no GBP)

Critical gap: Your competitors have hundreds of verified Google reviews. Without a Google Business Profile, you have zero. This is the single most important trust signal for both traditional and AI search.

Why Reviews Matter for AI

AI models like ChatGPT and Perplexity use review data as a primary trust signal when recommending local businesses. Businesses with more reviews, higher ratings, and recent activity get prioritized. With 769+ completed projects, you have the customer base to build a strong review profile. You just need to collect them.

The Review Collection Opportunity

769+ past customers who could leave reviews right now
Goal: 50+ reviews in first 3 months with automated collection
15-year workmanship guarantee is a powerful review driver

Action: Claim Google Business Profile immediately. Set up automated review collection for all current and past customers.

Proof - Real Results, Real Clients

Our Client Ranks #1 in ChatGPT

#1 RESULT

ACCD ranking #1 in ChatGPT for cosmetic dentist St Petersburg Florida

Real ChatGPT screenshot. Our client appears first, with photos.

Advanced Center for Cosmetic Dentistry

St. Petersburg, FL - Cosmetic & Restorative Dentistry

#1

ChatGPT Ranking

193%

Traffic Increase

5

Months

What we built for them

Schema markup on every service page
Entity signal building across all major directories
AI-trusted citation building
Content optimization for AI citation
Google Maps optimization + ongoing monthly work

Iowa Roofing Guy's advantage: You already have 769+ projects and strong warranties. You have the substance - you just need the visibility. The same system that got a dentist to #1 works for roofers.

Case Study: Methodology Proof

The Framework Works Across Industries

3 Clients Now Ranking #1 in ChatGPT

Dentist, Moving Company, Moving Company - Different industries, same framework

3

Clients at #1

100%

Success Rate

3-5

Months to #1

Different industries, different markets, same 5-step framework producing the same outcome. The methodology is proven.

The 5-Step Framework

1 AI Visibility Audit - find the gaps (where you are now)

2 Entity & Schema Foundation - make AI understand you

3 Content Optimization - give AI something to cite

4 Citation Building - appear in AI's trusted sources

5 Monitoring & Optimization - stay ahead of competitors

3 clients now ranking #1 in ChatGPT across different industries. The methodology is proven and repeatable.

Your Roadmap

From Invisible to Recommended in 3 Phases

Month 1

Foundation (Critical Fixes)

Remove noindex tag (CRITICAL)
Claim Google Business Profile
Add JSON-LD schema markup
Submit to top directories
Start review collection

Month 2-3

Content & Citations

Create 5 service pages
Build FAQ content
Citation profile (20+ dirs)
Grow reviews to 50+
Backlink building

Ongoing

Monitor & Expand

Quarterly AI re-audits
Monitor competitors
Continue review building
Expand content + links
Adapt to AI updates

With 769+ projects and a 15-year warranty, Iowa Roofing Guy already delivers exceptional work. The gap is purely digital - and it is fixable.

Where We Are Taking This

AI Ranking Is Just the Start. This Is the Full Engine.

One agency. One system. Every AI touchpoint covered.

AI Ranking

Get found in ChatGPT,
Perplexity, Google AI

PHASE 1 - NOW

AI Receptionist

24/7 booking, answers
calls, captures leads

PHASE 2

AI Follow-up

Automated SMS & email
nurture sequences

PHASE 2

Paid Lead Gen

Google Ads, Facebook,
SEO, local campaigns

PHASE 3

AI Reactivation

Win back past customers
with smart campaigns

PHASE 3

Live Dashboard

Real-time ROI tracking
tied to project revenue

PHASE 3

Why this matters

Start with AI visibility. As leads grow, layer in automation to capture and convert every one. Most agencies sell you one piece. We build the full AI-powered lead acquisition engine. Every touchpoint from discovery to booking to reactivation, powered by AI.

For Melvyn specifically: With 769+ projects under your belt, you have the volume to make every phase of this engine profitable. AI ranking first, then automation to handle the increased lead flow.

Phase 1 - AI Ranking (starting now)

Phase 2 - AI automation (receptionist, follow-up)

Phase 3 - Full growth engine (ads, reactivation, dashboard)

Custom-coded AI systems. Not templates.

Investment Options

Choose Your Path to AI Visibility

Starter

$497/mo

+ $250 setup fee

AI visibility audit + fixes
Schema markup implementation
10 directory submissions
Monthly monitoring report
Content creation
Backlink building

The Full AI Visibility Engine

Starter

$497/mo

Get found in AI search

AI audit + schema markup + 10 directories + monthly monitoring

RECOMMENDED

Domination

$3,000/mo

The complete AI growth engine

Full AI visibility build-out
Content + backlinks + reviews
AI receptionist + follow-up
Competitor monitoring
Priority support + strategy calls

Book a Strategy Call

Growth

$1,500/mo

Own your local AI market

Everything in Starter + content creation + backlinks + Google Maps + review system

All plans include a one-time setup fee ($250-500). Month-to-month, cancel anytime.

Investment Options - Variation C

Pick the Problem You Want Solved

Stop Losing Leads

You are invisible in AI search. Customers are asking for roofers and getting your competitors. This fixes the basics.

$497/mo

+ $250 setup

- Fix technical blocks (noindex, schema)
- Directory submissions
- Monthly AI visibility tracking

Own Your Market

Go from invisible to the roofer AI recommends first. Content, citations, reviews - the full build.

$1,500/mo

+ $500 setup

- Everything in Starter
- AI-optimized content + service pages
- Backlink building + Google Maps
- Automated review collection

Untouchable

Not just visible - dominant. AI recommends you first, and automation captures every lead that comes in.

$3,000/mo

+ $500 setup

- Everything in Growth
- AI receptionist + follow-up
- Competitor monitoring
- Priority support + strategy calls

Month-to-month. No long-term contracts. Cancel anytime.

Investment Options - Variation D

The Math Speaks for Itself

The ROI Math

Average roof replacement$8,000 - $15,000

Average emergency repair$500 - $2,000

One new AI-sourced customerPays for 3-6 months

Breakeven1 customer

One roofing customer from AI search pays for months of service. The question is not whether you can afford it - it is whether you can afford to keep losing $20K-$50K/month in invisible leads.

Foundation

$997/mo

+ $250 setup

AI audit fixes, schema, directories, Google Maps, review setup, monthly monitoring. Everything needed to get visible.

Payback: 1 roof replacement

BEST VALUE

Full Service

$2,500/mo

+ $500 setup

Everything in Foundation + content, backlinks, competitor monitoring, AI receptionist, automated follow-up. The complete engine.

Payback: 1 roof replacement

Month-to-month. No contracts. Results within 90 days or we adjust the plan.

Common Questions

What You Might Be Thinking

"How is this different from regular SEO?"

Traditional SEO gets you on page 1 of Google. AI ranking gets you recommended by ChatGPT, Perplexity, and Google AI Overviews when customers ask for the best roofer. Different platforms, different strategy, same goal: more leads.

"Can you guarantee results?"

We guarantee the work - schema, citations, content, entity building. AI recommendations are probabilistic, not deterministic. But our clients are already ranking #1 in ChatGPT within 3-5 months.

"How long does this take?"

Foundation fixes (like removing your noindex tag) show results within days. Full AI visibility typically takes 3-6 months of consistent work. Your competitors started months ago.

"What if AI search changes?"

AI models update constantly. That is exactly why you need a partner monitoring it. We track the shifts so you do not have to.

Next Steps

Let Us Make Iowa Roofing Guy Visible

Melvyn, you have built a real business with real results. Your competitors are getting recommended by AI because they show up where it counts. Let us close that gap.

Schedule a Call with Tomas

Prepared by Online Optimisers • AI Visibility Specialists • March 2026