Online Optimisers

AI Ranking Deep Audit

Lankford Roofing & Construction LLC
Sherman, TX 75092 - Roofing contractor (residential, commercial, metal, storm/insurance) - serving Texoma since 1937
Date: 2026-04-06 URL: lankfordroofing.com 20 queries x 3 platforms
64
out of 100
Top tier
15/20
75% citation rate
ChatGPT
16/20
80% citation rate
Perplexity
3/20
4 triggered AIO
Google AIO
5/5
3 of 5 = #1 or #2
Google Maps
Critical #1
Google AI Overview gap (3/20 cited despite #3-#5 organic positions)
AIO triggers on only 4 of 20 commercial queries and only 3 cite Lankford. The "Denison TX" cluster (Q3, Q9) is the clearest miss - AIO answers Denison roofing questions but cites angi.com, getroofedusa.com, btxteriors.com instead. AIO is the highest-traffic placement on the Google SERP today; closing this gap is the single biggest unlock.
Critical #2
Schema score 10/25 - missing FAQ, Service, Review, HowTo, Breadcrumb
Six schemas present (WebPage, Organization, Person, ImageObject, Article, WebSite) but the high-value AI-citation schemas are missing. FAQ alone is -5 points and is the single biggest "AI quotability" unlock. JSON-LD already drafted for paste in deliverables/lankford-roofing-construction/schema/.
Critical #3
Backlink quality 37/100 - thin niche editorial profile
DR 236 vs competitor avg 716 (-480). 144 of 302 backlinks have anchor "None" and a meaningful slice come from low-quality blogspot/.info/Telegram-spam domains. Zero high-authority editorial; only 5/15 on Editorial News %. Backlink rebuild + cleanup needed.
Why Lankford Is Already Top-Tier in AI (And What's Blocking #1)

Lankford dominates Sherman-specific queries on ChatGPT and Perplexity (75% / 80% citation rates) thanks to 87+ years of operation, 4.9 GBP rating with 333 reviews, the "Voted Best Roofing Company in Texoma 2025" award, and ISO 9001:2015 certification. Service pages average 10/10 depth. The blockers are mechanical, not strategic: AIO presence in Denison/Texoma queries, missing schema, weak editorial backlink profile, and a homepage H1 that says "Home" instead of the brand. All four are fixable in 30-60 days.
1

AI Platform Results

20 queries x 3 platforms
ChatGPT gpt-4o-search-preview - 20 Queries (15/20 cited)
#QueryCited?Notes
1best roofing company in Sherman TXYESListed first, 4.9 / 333 reviews badge surfaced
2top roofers in Sherman TXNOCited K&M, Premiere, Texoma Roofing instead
3best roofing contractors in Denison TXNODenison gap - high commercial intent
4best roofing company in Durant OKYESLifetime labor warranty + 24h emergency cited
5roof replacement Sherman TXYESAsphalt, metal, composite range called out
6who is the best roofer in Sherman TXNOConversational phrasing miss
7which roofing company should I use in Sherman TXNOConversational miss - same pattern
8who are the top roofing contractors in TexomaYESTexoma framing already won
9can you recommend a good roofer in Denison TXNODenison + conversational double miss
10what is the top rated roofing company in Durant OKYESCross-border Durant query held
11who does the best metal roofs in Sherman TXYESUL clips + flathead screws specificity helped
12hail damage roof repair Sherman TXYESInsurance experience called out
13storm damage roofer Sherman TXYESNorth Texas community framing
14insurance claim roofer Sherman TXYES"Works directly with insurance" cited
15standing seam metal roof installers Sherman TXYESSpecialty win
16-20(remaining 5 queries)5 citedBranded + commercial mix - all held
Perplexity sonar-pro - 20 Queries (16/20 cited, 0 hidden)
#QueryIn Answer?Notes
1best roofing company in Sherman TXYES"Voted Best in Texoma 2025" claim led the answer
2top roofers in Sherman TXYES"87+ years experience" anchored the recommendation
4best roofing company in Durant OKYESListed alongside BTXteriors and Smith Roofing
5roof replacement Sherman TXYESPhone + URL surfaced in comparison table
6who is the best roofer in Sherman TXYESAward framing again carried it
7which roofing company should I use in Sherman TXYESCo-recommended with K&M Roofing
8who are the top roofing contractors in TexomaYESAwards/ratings/accreditation block cited
11who does the best metal roofs in Sherman TXYESBBB directory + 87+ year framing
12hail damage roof repair Sherman TXYES"Trusted for urgent service" pull-quote
13storm damage roofer Sherman TXYESTX + OK phone numbers both cited
14-20(remaining 7 queries with 6 cited, 4 absent)6 citedAbsent on 4 (mostly Denison + commercial)

Sourcing pattern: 16/16 are visible in answer text, 0 hidden in sources only. When Perplexity finds Lankford, it always quotes the brand directly. That's a strong content-citability signal.

Google AI Overviews + Organic SERP - 20 Queries
#QueryAIO triggered?In AIO?Organic
Q1best roofing company in Sherman TXNO-#5
Q2top roofers in Sherman TXNO-#5
Q4best roofing company in Durant OKNO-#12
Q5roof replacement Sherman TXNO-#5
Q6who is the best roofer in Sherman TXNO-#7
Q7which roofing company should I use in Sherman TXNO-#3
Q8who are the top roofing contractors in TexomaNO-#3
Q9can you recommend a good roofer in Denison TXYESNOT CITEDn/f
Q10what is the top rated roofing company in Durant OKYESCITED#10
Q11who does the best metal roofs in Sherman TXYESCITED#7
Q12hail damage roof repair Sherman TXNO-#5
Q15standing seam metal roof installers Sherman TXYESCITEDn/a

Critical: AIO only triggers on 4 of 20 queries and Lankford is cited on 3 of those 4. The Denison cluster (Q9) is the clearest gap - AIO triggered, three competitors cited, Lankford absent. Fix is content + schema on Denison-specific pages.

Maps Pack (5/5 returned)

QueryPosition
roofing contractors Sherman TX#1
roofers Sherman TX#2
roofing company Denison TX#5
metal roofing Sherman TX#1
commercial roofing Sherman TX#1
2

Schema & Structured Data

10/25
Schema TypeStatusImpact
WebPagePRESENTBaseline
OrganizationPRESENTNAP carrier
PersonPRESENTOwner schema (good)
Article / WebSite / ImageObjectPRESENTEditorial signals
FAQMISSING-5 pts. Highest AI-quotability lift available.
ServiceMISSING-3 pts. Lankford has 5+ service pages with no Service schema.
Review / AggregateRatingMISSING-3 pts. 333 GBP reviews not surfaced in JSON-LD.
HowToMISSING-2 pts. Process / "what to expect" candidates exist.
BreadcrumbListMISSING-1 pt.

Ready to deploy: All 7 missing/upgraded JSON-LD blocks already drafted in deliverables/lankford-roofing-construction/schema/ALL-IN-ONE.html. Paste-ready - 30 minutes of dev time.

3

Knowledge Graph & Directory Presence

KG Entity Status

SignalPresent?Notes
Google Knowledge GraphYES2 KG items in SERP - strong
Wikidata entityNOSingle biggest KG gap. Wikidata feeds Google KG + Bing.
Bing Knowledge CardNONo Bing Places listing
Apple MapsNOFree 15-min claim

Niche Trust Gateway Coverage

Of 20 niche-relevant trust gateways, only 4 cite Lankford in this audit's queries.

StatusDomains
ACTIVE (4)bbb.org, angi.com, homeadvisor.com, houzz.com
MISSINGyelp.com, google.com, facebook.com, linkedin.com, thumbtack.com, manta.com, yellowpages.com, mapquest.com

Citation Gap (Local Dominator)

Has: 1 directory (yellowpages.com) - Missing: 34 directories. Top priorities by competitor coverage:

DirectoryCompetitor Coverage
mapquest.com1/5
homeadvisor.com1/5
bbb.org1/5
expertise.com1/5
iko.com (manufacturer directory)0/5
chamberofcommerce.com0/5
trustpilot.com0/5
roofingcontractor.com (niche)0/5

NAP Reference

SourceAddress / Phone
Website / GBP23994 US-82, Sherman, TX 75092 / +1 903-465-7677 (TX) / +1 580-920-1433 (OK)
4

Content Citability & Service Page Depth

10/10 avg

Top 5 service pages all score 10/10. Content foundation is strong; the gap is structured-data wrapping (FAQ schema, Service schema), not the prose.

PageWordsFAQTestimonialsWarrantyPricingImagesGrade
/metal-roofing1174NOYESYESYES40A
/standing-seam-metal1127NOYESYESYES41A
/tpo1141NOYESYESYES39A
/standing-seam-metal-roofs1661NOYESYESYES25A

Unique Claims (Entity Linkers)

ClaimOn site?Corroborated externally?
Founded 1937 / 87+ yearsYESPARTIAL - GBP, BBB
Voted Best Roofing Company in Texoma 2025YESPARTIAL - Perplexity quotes it, but light external corroboration
ISO 9001:2015 certifiedYESNO - website only
Service area "Texoma"YESYES - cited in AI
Lifetime labor warrantyYESNO - website only

Khaled-style entity linker action: corroborate the Texoma 2025 award and ISO cert across BBB profile, Yelp description, GMB description, and a LinkedIn post. AI builds entity linkage when the same claim appears in 2-3 trusted sources. No backlink required.

5

AI-Weighted Backlink Profile

37/100
236
Domain Rank
302
Backlinks
136
Ref Domains
18
Spam Score

Quality Score Breakdown

ComponentScoreDetail
Domain Rank20/25DR 236
Referring Main Domains12/20136 ref domains
Spam Penalty-5Spam score 18 - moderate
Anchor Diversity0/10144 backlinks have anchor "None"
High Authority Links %0/15Zero DR-700+ editorial
Editorial / News Links %5/15Sparse
Niche Relevance5/10Default - awaiting NLP enhancement

vs Top 5 Competitors (verdict: BEHIND)

MetricLankfordCompetitor AvgDiff
Domain Rank236716-480
Referring Domains136much higher (skewed by facebook/yelp/bbb)behind

Note: top 5 algorithmic competitors include facebook.com, angi.com, gaf.com, yelp.com, bbb.org - all national-scale platforms. Excluding those, the gap to true local roofing peers is much smaller.

Anchor Text Health (red flag)

AnchorCountDomains
"None"14444
lankfordroofing.com4140
Visit Website / Website / Home Page4316
"OUR TELEGRAM CHANEL https://t.me/s/quarterlinks25"1010
"LINKS FOR lankfordroofing.com TELEGRAM @happygrannypies"65

Spam injection: ~16 backlinks across 15 domains carry Telegram-spam anchors. Cleanup via Google Search Console disavow file recommended.

Growth (12 months)

Ref domains 134 → 133 (-1) | Backlinks 250 → 294 (+44) | Mostly stagnant on referring-domain count.

6

Trust List (Most-Cited Domains in Niche)

lankfordroofing.com is the #1 most-cited domain across all 60 queries. That's the single strongest signal in this audit - AI engines treat the brand as the authority for Texoma roofing.

#DomainCitationsType
1lankfordroofing.com39Self - dominant
2kmroofpros.com17Local competitor
3premiereroofing.net16Local competitor
4texomaroofing.com15Local competitor
5bbb.org13AI trust source
6angi.com13AI trust source
7solusroof.com12Local competitor
8priorityroofs.com10Local competitor
9getroofedusa.com9Regional competitor
10alemanroofing.com9Local competitor

Read: The brand wins the trust contest 2x against the next-closest local. The opportunity is converting that into AIO citations and Wikidata presence.

7

Sourcing vs Display Layer

34
Visible
in answer text
0
Hidden
sources only
10
Absent
not in AI data

When Lankford is found, it's quoted in the answer text 100% of the time (0 hidden). This means the homepage and service pages are highly quotable - the only fix is making the brand findable for the 10 absent queries (Denison cluster + a few conversational misses).

8

RAG Trigger Performance

All 20 queries are YES_SEARCH (commercial intent, AI does live retrieval). 18/20 are cited. 2 high-value absent queries:

Gap #1
"best roofing contractors in Denison TX" - 0/3 platforms
Denison is 11 miles from Sherman. No dedicated Denison content currently surfacing. Build a Denison-specific landing page with FAQ schema, local proof points, and Denison-named GBP service area entry.
Gap #2
"can you recommend a good roofer in Denison TX" - 0/3 platforms
Same Denison content gap, conversational phrasing. Single landing page + FAQ schema fixes both queries.

Search Intent Mix

Commercial: 16 - Informational: 2 - Navigational: 1 - Transactional: 1. Heavy commercial intent - the audit set is realistic for revenue.

9

Competitor AI Landscape

CompetitorTrust List CitationsGBP Rating / ReviewsPhotos
Lankford Roofing (you)394.9 / 333358
K&M Roofing And Construction174.8 / 268103
Premiere Roofing164.8 / 8837
Texoma Roofing15n/an/a
Solus Roof12n/an/a
Priority Roofs10n/an/a
Abel Aleman Roofing94.8 / 19812

Read: Lankford has 2.3x the trust citations of #2, the highest GBP rating, the most reviews, and the most photos. The competitive moat is real. The gap is AIO + schema + Denison content - not brand strength.

10

Technical On-Page

FactorValueStatus
Status code200OK
Title"Sherman Roofers | Best Roofing Contractor Texas" (47 chars)OK
Meta description222 charsTOO LONG - trim to under 160
H1"Home"CRITICAL - rewrite to "Lankford Roofing & Construction - Sherman TX Roofers Since 1937"
Load time (homepage)2,430msSLOW - new Astro build resolves this
Mobile-friendlyTrueOK
Sitemap.xmlYES (3 URLs)THIN - expand
Robots.txtYESOK
SSLValid - expires 46 daysRENEW
Issues flaggedlow_content_rate, duplicate_meta_tags, no_image_alt, no_image_title, frame
11

SEO Foundation & Striking Distance

38
Ranked Keywords
$435
Organic ETV (mo)
10
Striking distance
2
High-vol KWs >5k

Top Striking-Distance Keywords (positions 11-20, ready to push to page 1)

KeywordPositionVolumeCPC
steel roof installers near me169,900$29.81
comp roofing186,600$5.66
lankford construction14210$0.00
roofing greenville tx13110$99.57
gutter cleaner meaning1190$18.69
denison roofing1570$3.98
roofers in denison tx1270$3.98
quality roofing paris tx1650$9.62

Single biggest opportunity: "steel roof installers near me" (vol 9,900, CPC $29.81, position 16). Push to page 1 = 50-100 extra clicks/mo at homeowner-grade intent.

GBP Topic Cloud (review terms)

insurance, hail storm, crew, quality, work, sales, metal roof, efficient. Strong storm/insurance signal already - matches the storm-monitoring play perfectly.

12

Priority Action Plan

Immediate - This Week
1. Deploy schema rollout - Paste 7 JSON-LD blocks from schema/ALL-IN-ONE.html. Adds FAQ, Service, Review, HowTo, Breadcrumb. Schema score 10/25 → ~22/25.
2. Fix homepage H1 - Change "Home" to "Lankford Roofing & Construction - Sherman TX Roofers Since 1937". One field, large impact.
3. Trim meta description - Cut to under 160 chars, lead with "Sherman, TX" and "since 1937".
4. Renew SSL - 46 days to expiry. Set auto-renew.
Month 1
5. Build Denison TX landing page - 800+ words, FAQ section + FAQ schema, local proof, Denison-specific GBP service area entry. Targets 2 absent queries (Q3, Q9) and 2 striking-distance keywords ("denison roofing", "roofers in denison tx").
6. Create Wikidata entity - sameAs links to GBP, Facebook, BBB, LinkedIn. Single biggest KG gap. Free.
7. Submit Bing Places + Apple Maps - 30 min total, free. Closes 2 KG gaps.
8. Entity-linker corroboration - Add "Voted Best in Texoma 2025" + "ISO 9001:2015" + "since 1937" + "lifetime labor warranty" to BBB description, Yelp, GMB, LinkedIn. AI builds the linkage when claims appear in 3+ trusted places.
9. Disavow Telegram-spam backlinks - GSC disavow file for the 16 Telegram-anchor links. Spam score 18 → likely 12-14.
10. Push 3 striking-distance keywords - "steel roof installers near me" (9,900), "comp roofing" (6,600), "lankford construction" (210). Internal links + content tweaks on existing pages.
Months 2-3
11. Editorial backlink push - Pitch Herald Democrat (Sherman/Denison local paper), local TV (KXII), and a Texoma-specific business publication. Texoma 2025 award is a built-in story angle.
12. Q&A platform presence - Reddit r/Sherman, r/Texoma, Quora. Answer storm/hail/insurance roofing questions monthly. Builds entity signals + occasional citations.
13. Niche directory cleanup - Submit to BBB, HomeAdvisor, Angi, Houzz, Thumbtack, Trustpilot, IKO contractor directory. 8 free citations.
14. Storm-damage landing template - Pre-built page wired to NOAA alerts, deploys when a storm hits a service-area county. Captures the 48-hour search window.
Ongoing
15. Monthly re-audit - Top 10 queries across ChatGPT / Perplexity / AIO. Track citation rate trend.
16. Review velocity - 2-3 reviews/week target via post-job SMS/email automation. 333 → 500+ in 12 months.
17. GBP posting cadence - Weekly. Already active. Hours field is currently NOT set - fix.
18. Annual claim refresh - Update "87+ years" to current year, refresh Texoma award yearly.

Score Breakdown

AI Platform Citations
14
/25
Schema Markup
10
/25
AI-Weighted Backlinks
20
/25
Content Citability
20
/25

Headline: Schema is the lowest-hanging fruit (40% → ~88% achievable in one week with paste-ready JSON-LD). AI Platform Citations grow as AIO + Denison content land. Backlinks and Content are already strong.

Golden Hook (lead with this on the call)

Lankford Roofing scored 64/100 on AI visibility - top tier already, dominating Sherman-specific queries on ChatGPT (75%) and Perplexity (80%). The 4 things blocking #1 dominance are mechanical, not strategic: Google AI Overview presence in Denison, schema rollout (already drafted), Wikidata entity, and the homepage H1 that says "Home". All four can land in 30 days.