AI Ranking Deep Audit - Lankford Roofing & Construction LLC

AI Platform Results

20 queries x 3 platforms ▼

ChatGPT gpt-4o-search-preview - 20 Queries (15/20 cited)

#	Query	Cited?	Notes
1	best roofing company in Sherman TX	YES	Listed first, 4.9 / 333 reviews badge surfaced
2	top roofers in Sherman TX	NO	Cited K&M, Premiere, Texoma Roofing instead
3	best roofing contractors in Denison TX	NO	Denison gap - high commercial intent
4	best roofing company in Durant OK	YES	Lifetime labor warranty + 24h emergency cited
5	roof replacement Sherman TX	YES	Asphalt, metal, composite range called out
6	who is the best roofer in Sherman TX	NO	Conversational phrasing miss
7	which roofing company should I use in Sherman TX	NO	Conversational miss - same pattern
8	who are the top roofing contractors in Texoma	YES	Texoma framing already won
9	can you recommend a good roofer in Denison TX	NO	Denison + conversational double miss
10	what is the top rated roofing company in Durant OK	YES	Cross-border Durant query held
11	who does the best metal roofs in Sherman TX	YES	UL clips + flathead screws specificity helped
12	hail damage roof repair Sherman TX	YES	Insurance experience called out
13	storm damage roofer Sherman TX	YES	North Texas community framing
14	insurance claim roofer Sherman TX	YES	"Works directly with insurance" cited
15	standing seam metal roof installers Sherman TX	YES	Specialty win
16-20	(remaining 5 queries)	5 cited	Branded + commercial mix - all held

Perplexity sonar-pro - 20 Queries (16/20 cited, 0 hidden)

#	Query	In Answer?	Notes
1	best roofing company in Sherman TX	YES	"Voted Best in Texoma 2025" claim led the answer
2	top roofers in Sherman TX	YES	"87+ years experience" anchored the recommendation
4	best roofing company in Durant OK	YES	Listed alongside BTXteriors and Smith Roofing
5	roof replacement Sherman TX	YES	Phone + URL surfaced in comparison table
6	who is the best roofer in Sherman TX	YES	Award framing again carried it
7	which roofing company should I use in Sherman TX	YES	Co-recommended with K&M Roofing
8	who are the top roofing contractors in Texoma	YES	Awards/ratings/accreditation block cited
11	who does the best metal roofs in Sherman TX	YES	BBB directory + 87+ year framing
12	hail damage roof repair Sherman TX	YES	"Trusted for urgent service" pull-quote
13	storm damage roofer Sherman TX	YES	TX + OK phone numbers both cited
14-20	(remaining 7 queries with 6 cited, 4 absent)	6 cited	Absent on 4 (mostly Denison + commercial)

Sourcing pattern: 16/16 are visible in answer text, 0 hidden in sources only. When Perplexity finds Lankford, it always quotes the brand directly. That's a strong content-citability signal.

Google AI Overviews + Organic SERP - 20 Queries

#	Query	AIO triggered?	In AIO?	Organic
Q1	best roofing company in Sherman TX	NO	-	#5
Q2	top roofers in Sherman TX	NO	-	#5
Q4	best roofing company in Durant OK	NO	-	#12
Q5	roof replacement Sherman TX	NO	-	#5
Q6	who is the best roofer in Sherman TX	NO	-	#7
Q7	which roofing company should I use in Sherman TX	NO	-	#3
Q8	who are the top roofing contractors in Texoma	NO	-	#3
Q9	can you recommend a good roofer in Denison TX	YES	NOT CITED	n/f
Q10	what is the top rated roofing company in Durant OK	YES	CITED	#10
Q11	who does the best metal roofs in Sherman TX	YES	CITED	#7
Q12	hail damage roof repair Sherman TX	NO	-	#5
Q15	standing seam metal roof installers Sherman TX	YES	CITED	n/a

Critical: AIO only triggers on 4 of 20 queries and Lankford is cited on 3 of those 4. The Denison cluster (Q9) is the clearest gap - AIO triggered, three competitors cited, Lankford absent. Fix is content + schema on Denison-specific pages.

Maps Pack (5/5 returned)

Query	Position
roofing contractors Sherman TX	#1
roofers Sherman TX	#2
roofing company Denison TX	#5
metal roofing Sherman TX	#1
commercial roofing Sherman TX	#1

Schema & Structured Data

10/25 ▼

Schema Type	Status	Impact
WebPage	PRESENT	Baseline
Organization	PRESENT	NAP carrier
Person	PRESENT	Owner schema (good)
Article / WebSite / ImageObject	PRESENT	Editorial signals
FAQ	MISSING	-5 pts. Highest AI-quotability lift available.
Service	MISSING	-3 pts. Lankford has 5+ service pages with no Service schema.
Review / AggregateRating	MISSING	-3 pts. 333 GBP reviews not surfaced in JSON-LD.
HowTo	MISSING	-2 pts. Process / "what to expect" candidates exist.
BreadcrumbList	MISSING	-1 pt.

Ready to deploy: All 7 missing/upgraded JSON-LD blocks already drafted in deliverables/lankford-roofing-construction/schema/ALL-IN-ONE.html. Paste-ready - 30 minutes of dev time.

Knowledge Graph & Directory Presence

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KG Entity Status

Signal	Present?	Notes
Google Knowledge Graph	YES	2 KG items in SERP - strong
Wikidata entity	NO	Single biggest KG gap. Wikidata feeds Google KG + Bing.
Bing Knowledge Card	NO	No Bing Places listing
Apple Maps	NO	Free 15-min claim

Niche Trust Gateway Coverage

Of 20 niche-relevant trust gateways, only 4 cite Lankford in this audit's queries.

Status	Domains
ACTIVE (4)	bbb.org, angi.com, homeadvisor.com, houzz.com
MISSING	yelp.com, google.com, facebook.com, linkedin.com, thumbtack.com, manta.com, yellowpages.com, mapquest.com

Citation Gap (Local Dominator)

Has: 1 directory (yellowpages.com) - Missing: 34 directories. Top priorities by competitor coverage:

Directory	Competitor Coverage
mapquest.com	1/5
homeadvisor.com	1/5
bbb.org	1/5
expertise.com	1/5
iko.com (manufacturer directory)	0/5
chamberofcommerce.com	0/5
trustpilot.com	0/5
roofingcontractor.com (niche)	0/5

NAP Reference

Source	Address / Phone
Website / GBP	23994 US-82, Sherman, TX 75092 / +1 903-465-7677 (TX) / +1 580-920-1433 (OK)

Content Citability & Service Page Depth

10/10 avg ▼

Top 5 service pages all score 10/10. Content foundation is strong; the gap is structured-data wrapping (FAQ schema, Service schema), not the prose.

Page	Words	FAQ	Testimonials	Warranty	Pricing	Images	Grade
/metal-roofing	1174	NO	YES	YES	YES	40	A
/standing-seam-metal	1127	NO	YES	YES	YES	41	A
/tpo	1141	NO	YES	YES	YES	39	A
/standing-seam-metal-roofs	1661	NO	YES	YES	YES	25	A

Unique Claims (Entity Linkers)

Claim	On site?	Corroborated externally?
Founded 1937 / 87+ years	YES	PARTIAL - GBP, BBB
Voted Best Roofing Company in Texoma 2025	YES	PARTIAL - Perplexity quotes it, but light external corroboration
ISO 9001:2015 certified	YES	NO - website only
Service area "Texoma"	YES	YES - cited in AI
Lifetime labor warranty	YES	NO - website only

Khaled-style entity linker action: corroborate the Texoma 2025 award and ISO cert across BBB profile, Yelp description, GMB description, and a LinkedIn post. AI builds entity linkage when the same claim appears in 2-3 trusted sources. No backlink required.

AI-Weighted Backlink Profile

37/100 ▼

236

Domain Rank

302

Backlinks

136

Ref Domains

Spam Score

Quality Score Breakdown

Component	Score	Detail
Domain Rank	20/25	DR 236
Referring Main Domains	12/20	136 ref domains
Spam Penalty	-5	Spam score 18 - moderate
Anchor Diversity	0/10	144 backlinks have anchor "None"
High Authority Links %	0/15	Zero DR-700+ editorial
Editorial / News Links %	5/15	Sparse
Niche Relevance	5/10	Default - awaiting NLP enhancement

vs Top 5 Competitors (verdict: BEHIND)

Metric	Lankford	Competitor Avg	Diff
Domain Rank	236	716	-480
Referring Domains	136	much higher (skewed by facebook/yelp/bbb)	behind

Note: top 5 algorithmic competitors include facebook.com, angi.com, gaf.com, yelp.com, bbb.org - all national-scale platforms. Excluding those, the gap to true local roofing peers is much smaller.

Anchor Text Health (red flag)

Anchor	Count	Domains
"None"	144	44
lankfordroofing.com	41	40
Visit Website / Website / Home Page	43	16
"OUR TELEGRAM CHANEL https://t.me/s/quarterlinks25"	10	10
"LINKS FOR lankfordroofing.com TELEGRAM @happygrannypies"	6	5

Spam injection: ~16 backlinks across 15 domains carry Telegram-spam anchors. Cleanup via Google Search Console disavow file recommended.

Growth (12 months)

Ref domains 134 → 133 (-1) | Backlinks 250 → 294 (+44) | Mostly stagnant on referring-domain count.

Trust List (Most-Cited Domains in Niche)

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lankfordroofing.com is the #1 most-cited domain across all 60 queries. That's the single strongest signal in this audit - AI engines treat the brand as the authority for Texoma roofing.

#	Domain	Citations	Type
1	lankfordroofing.com	39	Self - dominant
2	kmroofpros.com	17	Local competitor
3	premiereroofing.net	16	Local competitor
4	texomaroofing.com	15	Local competitor
5	bbb.org	13	AI trust source
6	angi.com	13	AI trust source
7	solusroof.com	12	Local competitor
8	priorityroofs.com	10	Local competitor
9	getroofedusa.com	9	Regional competitor
10	alemanroofing.com	9	Local competitor

Read: The brand wins the trust contest 2x against the next-closest local. The opportunity is converting that into AIO citations and Wikidata presence.

Sourcing vs Display Layer

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Visible

in answer text

Hidden

sources only

Absent

not in AI data

When Lankford is found, it's quoted in the answer text 100% of the time (0 hidden). This means the homepage and service pages are highly quotable - the only fix is making the brand findable for the 10 absent queries (Denison cluster + a few conversational misses).

RAG Trigger Performance

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All 20 queries are YES_SEARCH (commercial intent, AI does live retrieval). 18/20 are cited. 2 high-value absent queries:

Gap #1

"best roofing contractors in Denison TX" - 0/3 platforms

Denison is 11 miles from Sherman. No dedicated Denison content currently surfacing. Build a Denison-specific landing page with FAQ schema, local proof points, and Denison-named GBP service area entry.

Gap #2

"can you recommend a good roofer in Denison TX" - 0/3 platforms

Same Denison content gap, conversational phrasing. Single landing page + FAQ schema fixes both queries.

Search Intent Mix

Commercial: 16 - Informational: 2 - Navigational: 1 - Transactional: 1. Heavy commercial intent - the audit set is realistic for revenue.

Competitor AI Landscape

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Competitor	Trust List Citations	GBP Rating / Reviews	Photos
Lankford Roofing (you)	39	4.9 / 333	358
K&M Roofing And Construction	17	4.8 / 268	103
Premiere Roofing	16	4.8 / 88	37
Texoma Roofing	15	n/a	n/a
Solus Roof	12	n/a	n/a
Priority Roofs	10	n/a	n/a
Abel Aleman Roofing	9	4.8 / 198	12

Read: Lankford has 2.3x the trust citations of #2, the highest GBP rating, the most reviews, and the most photos. The competitive moat is real. The gap is AIO + schema + Denison content - not brand strength.

Technical On-Page

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Factor	Value	Status
Status code	200	OK
Title	"Sherman Roofers \| Best Roofing Contractor Texas" (47 chars)	OK
Meta description	222 chars	TOO LONG - trim to under 160
H1	"Home"	CRITICAL - rewrite to "Lankford Roofing & Construction - Sherman TX Roofers Since 1937"
Load time (homepage)	2,430ms	SLOW - new Astro build resolves this
Mobile-friendly	True	OK
Sitemap.xml	YES (3 URLs)	THIN - expand
Robots.txt	YES	OK
SSL	Valid - expires 46 days	RENEW
Issues flagged	low_content_rate, duplicate_meta_tags, no_image_alt, no_image_title, frame

SEO Foundation & Striking Distance

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Ranked Keywords

$435

Organic ETV (mo)

Striking distance

High-vol KWs >5k

Top Striking-Distance Keywords (positions 11-20, ready to push to page 1)

Keyword	Position	Volume	CPC
steel roof installers near me	16	9,900	$29.81
comp roofing	18	6,600	$5.66
lankford construction	14	210	$0.00
roofing greenville tx	13	110	$99.57
gutter cleaner meaning	11	90	$18.69
denison roofing	15	70	$3.98
roofers in denison tx	12	70	$3.98
quality roofing paris tx	16	50	$9.62

Single biggest opportunity: "steel roof installers near me" (vol 9,900, CPC $29.81, position 16). Push to page 1 = 50-100 extra clicks/mo at homeowner-grade intent.

GBP Topic Cloud (review terms)

insurance, hail storm, crew, quality, work, sales, metal roof, efficient. Strong storm/insurance signal already - matches the storm-monitoring play perfectly.

Priority Action Plan

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Immediate - This Week

1. Deploy schema rollout - Paste 7 JSON-LD blocks from schema/ALL-IN-ONE.html. Adds FAQ, Service, Review, HowTo, Breadcrumb. Schema score 10/25 → ~22/25.

2. Fix homepage H1 - Change "Home" to "Lankford Roofing & Construction - Sherman TX Roofers Since 1937". One field, large impact.

3. Trim meta description - Cut to under 160 chars, lead with "Sherman, TX" and "since 1937".

4. Renew SSL - 46 days to expiry. Set auto-renew.

Month 1

5. Build Denison TX landing page - 800+ words, FAQ section + FAQ schema, local proof, Denison-specific GBP service area entry. Targets 2 absent queries (Q3, Q9) and 2 striking-distance keywords ("denison roofing", "roofers in denison tx").

6. Create Wikidata entity - sameAs links to GBP, Facebook, BBB, LinkedIn. Single biggest KG gap. Free.

7. Submit Bing Places + Apple Maps - 30 min total, free. Closes 2 KG gaps.

8. Entity-linker corroboration - Add "Voted Best in Texoma 2025" + "ISO 9001:2015" + "since 1937" + "lifetime labor warranty" to BBB description, Yelp, GMB, LinkedIn. AI builds the linkage when claims appear in 3+ trusted places.

9. Disavow Telegram-spam backlinks - GSC disavow file for the 16 Telegram-anchor links. Spam score 18 → likely 12-14.

10. Push 3 striking-distance keywords - "steel roof installers near me" (9,900), "comp roofing" (6,600), "lankford construction" (210). Internal links + content tweaks on existing pages.

Months 2-3

11. Editorial backlink push - Pitch Herald Democrat (Sherman/Denison local paper), local TV (KXII), and a Texoma-specific business publication. Texoma 2025 award is a built-in story angle.

12. Q&A platform presence - Reddit r/Sherman, r/Texoma, Quora. Answer storm/hail/insurance roofing questions monthly. Builds entity signals + occasional citations.

13. Niche directory cleanup - Submit to BBB, HomeAdvisor, Angi, Houzz, Thumbtack, Trustpilot, IKO contractor directory. 8 free citations.

14. Storm-damage landing template - Pre-built page wired to NOAA alerts, deploys when a storm hits a service-area county. Captures the 48-hour search window.

Ongoing

15. Monthly re-audit - Top 10 queries across ChatGPT / Perplexity / AIO. Track citation rate trend.

16. Review velocity - 2-3 reviews/week target via post-job SMS/email automation. 333 → 500+ in 12 months.

17. GBP posting cadence - Weekly. Already active. Hours field is currently NOT set - fix.

18. Annual claim refresh - Update "87+ years" to current year, refresh Texoma award yearly.

Score Breakdown

AI Platform Citations

/25

Schema Markup

/25

AI-Weighted Backlinks

/25

Content Citability

/25

Headline: Schema is the lowest-hanging fruit (40% → ~88% achievable in one week with paste-ready JSON-LD). AI Platform Citations grow as AIO + Denison content land. Backlinks and Content are already strong.

Golden Hook (lead with this on the call)

Lankford Roofing scored 64/100 on AI visibility - top tier already, dominating Sherman-specific queries on ChatGPT (75%) and Perplexity (80%). The 4 things blocking #1 dominance are mechanical, not strategic: Google AI Overview presence in Denison, schema rollout (already drafted), Wikidata entity, and the homepage H1 that says "Home". All four can land in 30 days.