AI Ranking Deep Audit - Metal Warehouse Inc

AI Platform Results

20 queries x 3 platforms ▼

ChatGPT gpt-4o-search-preview - 20 Queries (14/20 cited)

#	Query	Cited?	Notes
1	best metal building supplier Sherman TX	YES	4.9 / 309 reviews surfaced, address quoted
2	metal fabrication Sherman TX	YES	Stainless / carbon / aluminum range cited
3	metal buildings supplier North Texas	NO	Regional gap - lost to chains
4	sheet metal supplier Denison TX	NO	Denison gap (same pattern as Lankford)
5	barndominium kit supplier Texas	NO	State-level gap. AIO triggered but cited buildmax + 1845barndominiums + absolutesteeltx instead
6	who is the best metal supplier in Sherman TX	YES	Conversational hold
7	where to buy metal buildings Sherman TX	YES	Listed first
8	who sells C-purlins in Sherman TX	YES	Specialty win
9	where can I buy R-panel in North Texas	YES	DFW area framing held
10	best metal building company Texoma	NO	Regional gap - texomasteelbuildings + texomabuildingsolutions cited instead
11	metal roofing supplier Sherman TX	YES	Own panel fabrication called out
12	commercial metal building supplier Sherman TX	YES	Strong commercial framing
13	agricultural metal buildings Texas	NO	State + niche gap. AIO cited rhinobldg + robertsons + torosteel
14	shop building kit Sherman TX	YES	Local kit query held
15	standing seam metal panels Sherman TX	YES	Specialty win
16-20	(remaining 5 queries: Q16, Q17, Q18, Q19, Q20)	4 cited	Q17 "AG panel R panel supplier North Texas" absent

Perplexity sonar-pro - 20 Queries (17/20 cited, 0 hidden)

#	Query	In Answer?	Notes
1	best metal building supplier Sherman TX	YES	"Operating since 1996" anchored the answer
2	metal fabrication Sherman TX	YES	Custom-cut + fabrication framing
3	metal buildings supplier North Texas	YES	Strong - "manufactures custom metal buildings for North Texas + S. Oklahoma"
4	sheet metal supplier Denison TX	YES	"About 10 miles from Denison" framing helped
6	who is the best metal supplier in Sherman TX	YES	"Leader in steel for North Texas + Southern Oklahoma since 1996"
7	where to buy metal buildings Sherman TX	YES	Bold "primary local option" call-out
8	who sells C-purlins in Sherman TX	YES	Specialty inferred from "metal building components"
9	where can I buy R-panel in North Texas	YES	Listed alongside Hutchins, McElroy, Cedar Hill suppliers
11	metal roofing supplier Sherman TX	YES	"Primary metal roofing supplier" - top placement
12	commercial metal building supplier Sherman TX	YES	"Primary commercial metal building supplier" - top placement
13-20	(remaining 8 queries with 7 cited, 3 absent total)	7 cited	Strong specialty + branded coverage

Sourcing pattern: All 17 are visible in answer text, 0 hidden in sources only. Perplexity quotes the brand directly when cited - same content-citability strength as Lankford.

Google AI Overviews + Organic SERP - 20 Queries

#	Query	AIO triggered?	In AIO?	Organic
Q1	best metal building supplier Sherman TX	NO	-	#4
Q2	metal fabrication Sherman TX	NO	-	#7
Q4	sheet metal supplier Denison TX	NO	-	#8
Q5	barndominium kit supplier Texas	YES	NOT CITED	n/f
Q6	who is the best metal supplier in Sherman TX	NO	-	#5
Q7	where to buy metal buildings Sherman TX	YES	CITED	#4
Q8	who sells C-purlins in Sherman TX	NO	-	#4
Q9	where can I buy R-panel in North Texas	NO	-	#5
Q10	best metal building company Texoma	YES	CITED	n/a
Q11	metal roofing supplier Sherman TX	NO	-	#4
Q12	commercial metal building supplier Sherman TX	NO	-	#1
Q13	agricultural metal buildings Texas	YES	NOT CITED	n/f
Q14	shop building kit Sherman TX	NO	-	#4
Q19	Metal Warehouse Inc Sherman reviews	YES	CITED	n/a

Critical: AIO triggers on 5 of 20 queries. MW cited on 3 of 5. Two AIO-triggered absences are state-level / regional - "barndominium kit supplier Texas" and "agricultural metal buildings Texas". Both have high commercial intent.

Maps Pack (5/5 returned, all #1)

Query	Position
metal building supplier Sherman TX	#1
metal fabrication Sherman TX	#1
sheet metal Sherman TX	#1
metal building kits Sherman TX	#1
barndominium supplier Sherman TX	#1

Perfect Maps Pack performance. Every Sherman-local query returns MW as #1. The remaining work is regional + AIO + schema, not local Maps.

Schema & Structured Data

10/25 ▼

Schema Type	Status	Impact
WebPage	PRESENT	Baseline
Organization	PRESENT	NAP carrier
Person	PRESENT	Owner schema
Article / WebSite / ImageObject	PRESENT	Editorial signals
FAQ	MISSING	-5 pts. 4 of 5 service pages have FAQ content already - just needs schema wrapper.
Service	MISSING	-3 pts. Multiple distinct services (panels, buildings, fabrication, barndominiums) not wrapped.
Review / AggregateRating	MISSING	-3 pts. 309 GBP reviews not surfaced as JSON-LD.
HowTo	MISSING	-2 pts.
BreadcrumbList	MISSING	-1 pt.

Ready to deploy: 7 JSON-LD blocks drafted in deliverables/metal-warehouse-inc/schema/ALL-IN-ONE.html. Paste-ready - 30 minutes of dev time.

Knowledge Graph & Directory Presence

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KG Entity Status

Signal	Present?	Notes
Google Knowledge Graph	YES	3 KG items in SERP - even stronger than Lankford's 2
Wikidata entity	NO	Single biggest KG gap. Wikidata feeds Google KG + Bing.
Bing Knowledge Card	NO	No Bing Places listing
Apple Maps	NO	Free 15-min claim

Niche Trust Gateway Coverage

Status	Domains
ACTIVE (4)	bbb.org, google.com, angi.com, homeadvisor.com
MISSING	yelp.com, facebook.com, linkedin.com, thumbtack.com, houzz.com, manta.com, yellowpages.com, mapquest.com

Citation Gap (Local Dominator)

Has: 1 directory (mapquest.com) - Missing: 33 directories. Top priorities:

Directory	Type
bbb.org	Trust source
yellowpages.com	Generic directory
metalsdepot.com	Niche directory
americansteelbuildings.com	Niche directory
chamberofcommerce.com	Local trust
yelp.com	Trust source
thumbtack.com	Service intent
trustpilot.com	Reviews

NAP Reference

Source	Address / Phone
Website / GBP	23994 US-82 Suite B, Sherman, TX 75092 / +1 903-465-6699

Content Citability & Service Page Depth

6.6/10 avg ▼

Content depth is solid (1,000-1,500 words on most service pages) but lower than Lankford's 10/10 average. The pattern: long-form prose with FAQ content already written, but no FAQ schema wrappers, no testimonial blocks on most pages.

Page	Words	FAQs	Testimonials	Warranty	Pricing	Images	Grade
/metal-buildings	1047	1	NO	NO	YES	15	A
/barndominiums	1466	1	NO	YES	YES	9	B
/agricultural	1478	1	NO	YES	YES	9	B
/carports	1517	1	NO	YES	YES	10	B
/contact-us	403	0	NO	NO	YES	8	C

Unique Claims (Entity Linkers)

Claim	On site?	Corroborated?
Founded 1996 / 30 years	YES	PARTIAL - Perplexity cites it
"Leader in steel for North Texas + S. Oklahoma"	YES	PARTIAL - own framing only
On-site panel fabrication / cutting	YES	NO - website only
Service area: N. Texas + S. Oklahoma	YES	YES - cited in AI
4.9 / 309 reviews	YES	YES - GBP, Yelp

Audit detected only 1 claim ("Since 1996") in homepage scraping. Add 4-5 more concrete claims (panel SKU count, gauge range, max custom-cut length, delivery radius) and AI engines have more hooks to cite.

AI-Weighted Backlink Profile

37/100 ▼

163

Domain Rank

346

Backlinks

202

Ref Domains

Spam Score

Quality Score Breakdown

Component	Score	Detail
Domain Rank	15/25	DR 163
Referring Main Domains	20/20	202 ref domains - excellent volume
Spam Penalty	-5	Spam score 21 - moderate-high, cleanup needed
Anchor Diversity	0/10	244 backlinks have anchor "None"
High Authority Links %	0/15	Zero DR-700+ editorial
Editorial / News Links %	2/15	Very thin
Niche Relevance	5/10	Default - awaiting NLP enhancement

Anchor Text Health (red flag)

Anchor	Count	Domains
"None"	244	123
metalwarehouseinc.com	33	32
"OUR TELEGRAM CHANEL https://t.me/s/quarterlinks25"	10	10
"LINKS FOR metalwarehouseinc.com TELEGRAM @happygrannypies"	6	5
"JOIN OUR TELEGRAM https://t.me/s/darksidelinks"	5	5
"Valspar WeatherXL."	4	1

Spam injection: ~21 backlinks across ~20 domains carry Telegram-spam anchors. Same pattern as Lankford. Disavow file recommended.

Growth (12 months) - flat / declining

Ref domains 203 → 198 (-5) | Backlinks 373 → 338 (-35). Backlink decay - link reclamation + new acquisition needed.

Trust List (Most-Cited Domains in Niche)

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metalwarehouseinc.com is the #1 most-cited domain across all 60 queries. The brand owns the niche.

#	Domain	Citations	Type
1	metalwarehouseinc.com	41	Self - dominant
2	google.com	13	Maps / KG
3	absolutesteeltx.com	12	State-level competitor
4	muellerinc.com	10	Regional chain (DR 284)
5	abcsupply.com	7	National distributor
6	ciwinc.co	6	Local Sherman competitor
7	chamberofcommerce.com	5	Trust source
8	frankieswelding.com	5	Niche fabrication
9	bransonbuildings.com	5	Regional
10	bossbuildings.com	5	Regional
11	lankfordroofing.com	4	Sister business citation

Read: MW gets 41 trust citations vs 12 for the next state-level competitor (3.4x). Lankford appears at #11 - the cross-citation between sister businesses is real. The competitive risk is regional players (Mueller, ABC Supply, Absolute Steel) for state-level queries.

Sourcing vs Display Layer

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Visible

in answer text

Hidden

sources only

Absent

not in AI data

When MW is found, it's quoted in answer text 100% of the time (0 hidden). The 11 absences are concentrated on regional / state-level / agricultural queries. Closing those gaps converts top-tier local visibility into regional dominance.

RAG Trigger Performance

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17/20 are YES_SEARCH (commercial intent, AI does live retrieval). 17/20 are cited. 3 high-value absent queries:

Gap #1

"barndominium kit supplier Texas" - 0/3 platforms

State-level barndominium intent. AIO triggered, cited buildmax.com / 1845barndominiums.com / absolutesteeltx.com instead. MW already has a /barndominiums service page - needs FAQ schema, more unique claims (bay sizes, kit price ranges, lead times), and a dedicated Texas-state landing variant.

Gap #2

"best metal building company Texoma" - 0/3 platforms

Regional brand-positioning query. MW dominates Sherman but doesn't surface for Texoma. Build a /texoma landing page that explicitly geo-tags the service area + unique stat (mile-radius delivered, # of buildings shipped, etc).

Gap #3

"agricultural metal buildings Texas" - 0/3 platforms

State-level + niche gap. MW has a /agricultural page (1,478 words, B grade) but it's not surfacing for state-level queries. Add Texas-specific use cases (cattle, hay storage, horse barns), state-level proof points, and FAQ schema.

Search Intent Mix

Transactional: 17 - Commercial: 2 - Navigational: 1. Heavily transactional - higher revenue intent than the Lankford set.

Competitor AI Landscape

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Competitor	Trust List Citations	Type	Notes
Metal Warehouse (you)	41	Local Sherman	Dominant
Absolute Steel TX	12	State-level	Wins barndominium / state queries
Mueller Inc	10	Regional chain	DR 284, broad brand recognition
ABC Supply	7	National	Distribution scale
CIW Inc	6	Local Sherman	Direct local rival
Frankie's Welding	5	Niche fabrication	Fabrication-specific
Branson Buildings	5	Regional	Building kits
Boss Buildings	5	Regional	Building kits

Local GBP Comparison

Title	Rating	Reviews	Photos
Metal Warehouse	4.9	309	221
Monitor Inc	5.0	5	62
KMAC Sheet Metal	5.0	6	18

Read: No real local competition on review volume - 309 vs 5/6. The competitive risk is regional/state players for non-local queries, not direct Sherman rivals.

Technical On-Page

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Factor	Value	Status
Status code	200	OK
Title	"Metal Building Manufacturers Sherman TX \| Metal Warehouse Inc" (61 chars)	OK
Meta description	230 chars	TOO LONG - trim to under 160
H1	"Home"	CRITICAL - rewrite to "Metal Warehouse - Metal Buildings, Panels & Sheet Metal in Sherman TX"
Load time (homepage)	3,738ms	SLOW - new Astro build resolves this
Mobile-friendly	True	OK
Sitemap.xml	YES (4 URLs)	THIN
Robots.txt	YES	OK
SSL	Valid - 361 days	OK
Issues flagged	high_loading_time, low_content_rate, duplicate_meta_tags, no_image_alt, no_image_title, frame

SEO Foundation & Striking Distance

▼

646

Ranked Keywords

$983

Organic ETV (mo)

15+

Striking distance

New KW opportunities

17x Lankford's ranked keyword volume (646 vs 38). MW is already running a much wider organic surface area. The opportunity is depth (push to page 1) plus 79 fresh keyword opportunities the audit identified.

Top Striking-Distance Keywords (positions 11-20)

Keyword	Position	Volume	CPC
r-panel sheet metal	18	880	$1.27
sheet metal r panel	18	880	$1.27
metal mart prices	20	590	$1.77
metal mart burnet texas	18	390	$16.02
metal building manufacturers in texas	20	170	$6.99
steel fab durant ok	17	140	$4.42
r panel sheet metal near me	15	90	$5.07
metal building supplies wholesale	16	70	$4.10

Top New Keyword Opportunities (currently unranked, high volume)

Keyword	Volume	CPC
metal shops near me	14,800	$3.41
metal buildings for shops	4,400	$2.70
metal fab shops near me	4,400	$4.56
sheet metal shops near me	2,900	$5.06
metal fabrication shops	1,600	$7.07
metal supply shops near me	1,000	$2.02

Single biggest opportunity: "metal shops near me" (vol 14,800). Currently unranked but matches MW's actual offering. New landing page targeting this term + state/regional variants would unlock significant traffic.

GBP Topic Cloud (review terms)

job, sales, metal building, questions, materials, company, deliveries, construction. Review topics map cleanly to commercial buyer intent.

Priority Action Plan

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Immediate - This Week

1. Deploy schema rollout - Paste 7 JSON-LD blocks from schema/ALL-IN-ONE.html. Schema score 10/25 → ~22/25.

2. Fix homepage H1 - Change "Home" to "Metal Warehouse - Metal Buildings, Panels & Sheet Metal in Sherman TX since 1996".

3. Trim meta description - Cut to under 160 chars.

4. Add 4-5 unique claims to homepage - panel SKU count, gauge range, max custom-cut length, delivery radius, total buildings shipped. Audit detected only 1 claim ("Since 1996").

Month 1

5. Build 3 regional landing pages - /texoma, /north-texas, /agricultural-buildings-texas. Each targets one of the absent AIO queries. 800+ words, FAQ schema, regional proof points.

6. Push barndominium page to state-level - Add Texas barndominium use cases, kit price ranges, lead times. Targets Q5 absent gap.

7. Create Wikidata entity - sameAs links to GBP, Facebook, BBB, LinkedIn. Single biggest KG gap.

8. Submit to Bing Places + Apple Maps - 30 min total, free. Closes 2 KG gaps.

9. Niche directory submit - BBB (most important), metalsdepot.com, americansteelbuildings.com, metalbuildinginsider.com, chamberofcommerce.com, alignable.com.

10. Disavow Telegram-spam backlinks - 21 spam-anchor links across ~20 domains. Spam score 21 → ~14.

11. Push 3 striking-distance keywords - "r-panel sheet metal" (880), "metal mart prices" (590), "r panel sheet metal near me" (90, high CPC).

Months 2-3

12. New keyword landing pages - "metal shops near me" (14,800 vol) is the single biggest opportunity. Build a /metal-shops landing page tied to MW's actual offering.

13. Editorial backlink push - Pitch Texas Construction News, Metal Construction News, AGC Texas, agricultural trade pubs (cattle / hay / equine). 30-year history is a built-in feature angle.

14. Link reclamation - Backlink count is declining (-35 in 12 months). Audit Wayback / dropped-link campaigns to recover.

15. Q&A platform presence - Reddit r/Texas, r/barndominium, r/Construction. Quora. Niche-relevant entity signals.

16. Cross-citation with Lankford - Lankford already cites MW 4x in trust list. Formalise the cross-link with a "we use Metal Warehouse panels" mention on Lankford's metal-roofing page.

Ongoing

17. Monthly re-audit - Top 10 queries across ChatGPT / Perplexity / AIO.

18. Review velocity - 309 → 500+ in 12 months via post-job SMS automation.

19. GBP posting - Weekly. Hours field is currently NOT set - fix.

20. Content depth on /barndominium and /agricultural - Add testimonials, pricing examples, project galleries. Currently no testimonials anywhere on service pages.

Score Breakdown

AI Platform Citations

/25

Schema Markup

/25

AI-Weighted Backlinks

/25

Content Citability

/25

Headline: Backlink volume + content citability are already maxed/near-maxed. The remaining +30 points come from schema rollout (already drafted) and closing the AI Platform Citation gap on regional / state / agricultural queries.

Golden Hook (lead with this on the call)

Metal Warehouse scored 70/100 on AI visibility - top tier, ahead of Lankford (64) and 2x the median local construction-supply business. Brand wins every Sherman Maps query (5/5 #1) and is the #1 most-cited domain across all 60 audit queries. The unlock from 70 to 90+ is mechanical: schema rollout (drafted), 3 regional landing pages (Texoma + N. Texas + ag), Wikidata entity, and a 4-5 claim refresh on the homepage. All achievable in 30-45 days.