Online Optimisers · Morell
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Operations · Mr Morell Portfolio

One Dashboard.
Five Businesses.

Every metric across the entire Morell portfolio in one place - AI citation scores, campaign performance, review sentiment, and website health.

Live on pilot start
5
Businesses monitored
1
Monday email
0
Manual pulls
command-centre.morellgroup.com
Evergreen Solar
Solar Syndicate
NEXA Lending
Morell Group
PropertyMax
Reports
Settings
Good morning, Mr Morell · Monday report ready
3 alerts
AI Citations
16
Critical ↑ improving
Appts Booked
--
Pilot start
Records Active
250
Batch 1 / Month 1
Schema Issues
12
Fixing this week
AI Visibility · Portfolio
Evergreen Solar
16
Critical
Solar Syndicate
31
Needs work
NEXA Lending
28
Needs work
Morell Group
22
Needs work
PropertyMax
19
Needs work
Agent Log
09:14 Evergreen — 12 records activated
09:08 New 5-star review flagged
09:03 Weekly report sent to al@
08:55 GBP post published (Miami)
08:40 Schema audit — 3 errors fixed
Command Centre · Concept

What the full interface looks like.

command-centre.morellgroup.com · All Businesses · Week of Apr 21
Portfolio
Evergreen Solar 16
Solar Syndicate 31
NEXA Lending 28
Morell Group 22
PropertyMax 19
Modules
AI Visibility
Agent Activity
Campaigns
Reviews
Site Health
Reports
Good morning, Mr Morell  ·  Week 17 report delivered  ·  3 items need attention
Report ready
3 alerts
AI Citations (portfolio avg)
23
Target 55 by Day 90
Appts Booked (MTD)
--
Pilot starts Apr 22
Open Alerts
3
Schema · NAP · GBP
Records Queued
250
Batch 1 ready to activate
AI Visibility · All Businesses
Evergreen Solar
16
Critical
Solar Syndicate
31
Low
NEXA Lending
28
Low
Morell Group
22
Low
PropertyMax
19
Low
Agent Activity
09:14 Evergreen - 12 AMP records processed
09:08 5-star review flagged (+1)
09:03 Week 17 report emailed to Mr Morell
08:55 GBP post published - Miami
08:40 Schema fix: 3 errors resolved
07:30 NAP audit complete - 8 dirs updated
Outreach Preview
AMP Record 001
Hi James - noticed your address in South Miami shows Evergreen can cover your area for solar...
Agent Response
Personalised from property data. Sent 09:14. Awaiting reply.
AMP Record 002
Queued · Estimated send 09:22

Illustrative concept. Live data connects on pilot start.

Platform Features

Everything in one command centre.

1

Portfolio Overview

Live AI visibility score per business. Critical, low, and healthy status across all five - sorted by urgency, worst first.

Evergreen Solar
16 Critical
Solar Syndicate
31 Low
NEXA Lending
28 Low
Morell Group
22 Low
PropertyMax
19 Low
2

Agent Activity

No manual reporting. Each agent logs messages sent, replies received, appointments booked, and records closed - automatically.

Messages sent per batch live
Replies received response rate live
Appts booked all verticals live
Records closed attribution confirmed live
3

Campaign Performance

Per-batch conversion rates. Which records responded, which channel drove the most closes. Updated after every batch run.

Batch response rate--
Best channel--
Cost per close--
Revenue attributed--

Populates after Batch 1 activates

4

Website Health

Core Web Vitals, uptime, SSL, and schema tracked across all five domains. Flags surface before they appear in search.

Uptime (avg) -- target 99.9%
LCP median--
Schema errors 12 fixing this week
SSL expiry (soonest)--
5

Review Monitoring

New reviews flagged within 24 hours. Sentiment trend tracked week-over-week. Competitor velocity monitored across all five verticals.

Current avg rating
4.1
New reviews (7d)--
Sentiment trend--
Competitor velocity--
6

Weekly Reports

In Mr Morell's inbox Monday at 07:00, before he opens his laptop. One page. What changed, what the agents are doing next, what needs attention.

Delivery Mon 07:00
Format Email + PDF
Length One page
Generated by AI zero manual effort
Integration

How it connects.

Step 1

Connect data sources

AMP batches, CRM pipeline, Google Search Console, Google Business Profile. One-time setup. Everything flows in automatically from there.

Step 2

OO configures the agent layer

Each agent is mapped to a business, a vertical, and a data source. Configuration takes three to five days on pilot start. Mr Morell does nothing.

Step 3

Mr Morell sees one view

One dashboard. One weekly email. Every business, every metric. No logging into five different platforms. No manual pulls. No surprises.

"The dashboard is not a deliverable. It is a condition of the engagement. Mr Morell should always know exactly what is happening across every business, without asking."

Online Optimisers · Engagement Standard