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Execution Plan · Evergreen Solar Pilot

Evergreen Solar:
90-Day Execution Plan

The full strategy for the Evergreen Solar pilot. Everything on the microsite points here. This is what OO delivers.

Preview

This is a preview. The full deep-strategy document is a standalone deliverable scoped per portfolio size. Wednesday's pilot includes Month 1 execution.

Audit Findings · April 2026

Where Evergreen stands today.

AI Visibility Snapshot

AI Visibility Score16 / 100
ChatGPT citations0 found
Perplexity citations0 found
Google AIO citations0 found
Audit completing2026-04-22

Technical Gaps

Schema markupMissing
Google Business ProfileIncomplete
NAP consistencyInconsistent across directories
Brand identity3 overlapping brands
Entity clarityDiluted signal

The 3-brand problem. Evergreen Solar operates under three overlapping identities: Evergreen Solar, CESL, and Sun Energy. Each brand dilutes the entity signal for the others. AI models cannot consolidate the authority. Until one primary entity is established and standardised across all directories, no amount of content work will move the citation score significantly.

The Core Problem

What a Florida homeowner actually sees.

Current state · Score: 16/100

ChatGPT response

Based on available information, the leading solar installers in Florida are:

[Competitor A] - multiple verified citations
[Competitor B] - strong entity signal, GBP complete
[Competitor C] - consistent NAP, 400+ reviews

Evergreen Solar does not appear.

Illustrative - based on 16/100 score and 0 citations found.

Target state · Month 3

ChatGPT response

Based on available information, the leading solar installers in Florida are:

[Competitor A] - multiple verified citations
Evergreen Solar - certified Florida installer, 200+ five-star reviews, serves Miami-Dade, Broward, Palm Beach
[Competitor C] - consistent NAP, 400+ reviews

Target state after Month 3 execution.

Intervention Stack

Six levers. In order.

1

Entity consolidation

Resolve the 3-brand problem. One primary entity: Evergreen Solar. Schema on every page. NAP standardised across 40+ directories. This is the unlock for everything else.

2

Schema markup

LocalBusiness, SolarEnergyCompany, FAQPage, and Review schema deployed across all pages. Structured data is the primary mechanism by which AI models read and cite local businesses.

3

GBP optimisation

Photos, posts, service areas, Q&A, and review velocity. Google Business Profile is the highest-leverage AI citation signal for local businesses. Most competitors leave it half-complete.

4

AI citation seeding

Structured content targeting the exact queries ChatGPT, Perplexity, and Google AIO pull from. Each piece answers a specific commercial query with a clear, citable claim about Evergreen Solar.

5

Per-lead personalisation

AMP records activated with Opus-generated copy. Each homeowner gets a message referencing their specific situation, roof type, utility provider, or neighbourhood. Not a broadcast. A signal.

6

Attribution loop

Every record tagged. Every outreach tracked. Every close logged. Month 1 data establishes the baseline. Month 2 refines targeting. Month 3 scales what is working.

Execution Timeline

30-60-90 roadmap.

Month 1
Days 1 - 30
  • Entity consolidation (one brand, one NAP)
  • Schema markup deployed across all pages
  • GBP audit and full optimisation
  • First AMP batch activated (250 records)
  • Attribution tracking configured
Target: First AI citation appears
Month 2
Days 31 - 60
  • Full citation content published (12 pieces)
  • Second AMP batch (300 records)
  • Attribution loop closing first closes
  • Review velocity programme live
  • GBP post cadence running
Target: AI visibility 35+ / 100
Month 3
Days 61 - 90
  • Third AMP batch with refined targeting
  • Citation content expanded based on data
  • Channel performance report delivered
  • Cost-per-close established by channel
  • Month 4+ plan confirmed
Target: AI visibility 55+ / 100
Revenue Impact

The gap we are closing.

Estimated annual revenue gap
$300,000

Evergreen Solar is estimated to be missing $300,000 per year in revenue due to AI invisibility. This is based on the gap between current citation share and the category leader in the FL solar market.

Source: plan analysis from the Monday call - not independently audited. Exact recovery depends on close rate, which Month 1 data will establish.

Investment

What the pilot costs.

Month 1
Entity consolidation + schema + GBP + first batch (250 records). Full execution layer included.
Flat fee
Month 2 onwards
Ongoing execution, attribution dashboard, weekly report, all agent activations for Evergreen Solar.
Monthly retainer

Month 1 is a fixed-fee pilot. If the first AI citation does not appear by Day 30, the month 2 fee is waived. OO carries the execution risk. Scoping sheet with numbers follows the call.