A traditional agency puts a human between your data and your results. OO removes that layer and replaces it with agents that run continuously, personalize per record, and close attribution on every install.
Every AMP record passes through this sequence. Each stage is agent-run. Each output is tagged for attribution before passing to the next stage.
Generates creative variants, manages bid strategy, and rotates audiences from AMP data. Creative and targeting refresh inside the same day without human review.
Tests 50+ creative variants per week. Identifies fatigue patterns in 48 hours and auto-rotates before CPM rises.
Monitors keywords, generates ad copy variants, harvests search terms for expansion, and adjusts bids based on conversion signal. Runs around the clock with no daily budget lost to stale ads.
Catches search trend shifts same day and rewrites copy before the opportunity window closes. No Monday morning review cycle.
Builds schema markup and entity relationships so your businesses appear in AI Overviews, ChatGPT, and Perplexity answers. Manages GBP, citation consistency, and entity authority across the portfolio.
Monitors AI citation gaps across five LLMs daily. Most agencies do not touch this surface. First-mover window is open now.
Builds sequences from AMP records with personalized subject lines, body copy, and CTA per contact. Timing is driven by engagement signal, not a fixed drip schedule. Zero list management overhead.
Per-record subject lines, not segment-level guesses. Sends at the moment of highest intent, not at 9am Tuesday.
Produces location pages, FAQ schema, blog content, and video scripts derived from keyword and entity data. Optimized for AI citation, not just traditional search ranking.
Produces 100 location-specific pages in a week. Each one schema-tagged for AI citation. A human copywriter does 3–5 per week.
Cross-channel attribution that closes the loop from AMP record to confirmed install. Every dollar of spend is traced to an outcome. Every channel earns its budget by proving it, not by assumption.
Closes the gap Wanamaker described. No guessing which half of the spend worked. The record ID follows the install.
These are not proposals. They are live systems across the OO client base, available to activate for the Morell portfolio at Tier 2 sign-off.
Evergreen Solar activates the full stack on Tier 2. Once the pilot closes, these automations are mapped to the business and firing within 5 business days. No build from scratch.
Wanamaker's problem was the absence of attribution. Every AMP record that enters the OO execution layer carries a unique ID. Every channel it touches logs against that ID. Every install closes the loop. We know which half worked. We shut off the other half and double the working one.
AI Agency Layer · Confidential · Built for Mr Morell · April 2026