Moving Pro.
40 today. 70+ in 90 days.
Westside Lux is the lane.
Here is the state of play, the SSL fix that has to happen this week, and the three decisions I need from you on this call. Scroll at your own pace. The agenda bar stays with you.
Section 2 · where we are today
Moving Pro is scoring 40/100 for AI visibility. Lots of room.
Phase 1 audit (6 Apr) scored movingproinc.com against 60 live AI queries across ChatGPT, Perplexity, and Google AI Overviews. Low starting point, which means the gains are big when the three fixes land.
MP
Moving Pro Inc
Venice, CA · Long-distance, local, white-glove, art handling, commercial
40/100
AI Visibility Score · opportunity tier · 3 fixes to 70+
7/20
ChatGPT
8/20
Perplexity
1/20
Google AIO
7/25
Schema
Google AIO 1/20 is the obvious gap. Schema 7/25 is the second. The third is review velocity (149 reviews vs Precision's 472). All three fixable in 90 days. Moving Pro has been on a $500/m retainer for 12 months while we sorted out the foundation. Foundation is ready, this is the lift moment.
Section 3 · SSL EXPIRES 6 MAY · 7 DAYS
SSL cert expires in 7 days. This is the call to handle it.
Your SSL certificate expires on 6 May 2026. After that, every browser shows the red "Not Secure" warning, every search ranking takes a hit, and every quote-form submission breaks. We have two paths and both work, but I need a yes on one of them today.
Critical · do not miss this
Path A: renew the existing cert. Path B: cut over to OO-managed cert with the new Astro site.
Path A is the safer bet if you are not ready to flip the new site live yet (renewal handled with current host, ~10 min admin work, $0-$80 depending on the cert tier). Path B kills two birds: the new Astro site comes with free Cloudflare SSL automatically, and we use the SSL deadline as the trigger to push the new site live. Either way, a yes today, fix lands by Saturday.
Site rebuild status
The new Astro/Cloudflare site is built and ready for review. Same URLs, clean JSON-LD schema, 2-3x faster on mobile, zero plugins to hack. Fixes the schema 7/25 gap automatically.
Lever
Current state
After fix
SSL cert
Expires 6 May, 7 days
Renewed (Path A) or Cloudflare auto-SSL (Path B)
Schema
7/25, missing Service / FAQ / Review
Full MovingCompany + Service + Review + FAQ JSON-LD
Limited cites. Big upside. The Westside lane is wide open.
Phase 1 audit ran 60 live queries. Moving Pro was cited in 16. The gaps are clear: Westside neighbourhood queries, white-glove handling, transparent pricing. Each one is a winnable fight.
Perplexity · Moving Pro
"long distance movers Venice CA"
"Moving Pro Inc, based in Venice, offers long-distance moving services across western states with art and antique handling specialisation."
ChatGPT · Moving Pro
"family-owned moving company Los Angeles"
"Moving Pro Inc is referenced as a Venice-based family-owned mover with focus on detail-oriented service."
ChatGPT · GAP · not cited
"Westside building coordination movers Santa Monica"
"Top named: Neo Movers, Royal Moving, SQ Moving. Moving Pro absent. Neo owns 'Westside logistics' positioning. Reclaimable inside 90 days."
Google AIO · GAP · not cited
"piano movers Santa Monica California"
"Specialty handling: top results favour competitors with explicit piano + art schema. Moving Pro has the service but not the schema. Easy fix."
Precision Moving has 472 reviews vs your 149 (3.2x gap). Neo Movers has 447 vs your 149. Closing the review-count gap is mechanical (review-ask automation) and lifts every other ranking signal.
Section 5 · the Westside Lux play
White-glove handling, neighbourhood pages, review velocity. That is the lane.
Your profile says it directly: "Quality-conscious individuals who've had bad experiences with other movers." Stop competing on price for studio moves. Start competing on care for the high-value westside households. Full detail on the standalone Westside Lux page.
Step 01 · Capture
Neighbourhood pages + white-glove schema
6 dedicated landing pages: Venice, Santa Monica, Marina del Rey, Pacific Palisades, Brentwood, Malibu. Full LocalBusiness + Service JSON-LD. Hero on white-glove handling for art, antiques, music, electronics.
Step 02 · Trust
Review velocity + transparent pricing
Automated review-ask sequence post-move (SMS Day 1, email Day 3, call Day 7). Public pricing tier table on homepage. Counter Precision's 472 reviews and SQ's "transparent pricing" claim with both.
Step 03 · Capture-back
Long-distance lane + retargeting
Long-distance is your stated #1 revenue line. 5-7 destination pages by western state corridor (CA-AZ, CA-NV, CA-CO). Facebook retargeting on quote-form abandoners with white-glove proof.
Westside Lux pilot · 90 day measured trial
Inside scope of the proposed reprice. Push white-glove + neighbourhood + review velocity for 90 days. Measure long-distance bookings and review-count delta. If it moves, scale. If not, pivot to commercial / B2B.
90 days
MEASURED · KILL SWITCH ANY TIME
Section 6 · the full lead gen engine
Westside Lux is one pillar. Here is the whole stack we are pointing at Moving Pro.
Every layer below runs in parallel. The first ad data lands in your dashboard 8 May.
Layer 01 · Agents
AI super-agents
24/7 quote, qualify, book. Tuned on Moving Pro's mix: long-distance, local, white-glove, art handling. Vicky-as-concierge framing where the agent triages then hands off to her for high-value calls.
40/100 today. Three fixes (Service + Review + FAQ schema, neighbourhood content, review velocity) target 70+ in 90 days.
Layer 04 · Google Ads
LSA + search + Performance Max
Local Services Ads for "call now" westside intent. Search tuned to long-distance corridors and white-glove queries. Performance Max for wider awareness.
Layer 05 · Facebook Ads
Retargeting + reels
Retargeting quote-form abandoners with white-glove proof. Before-and-after reels of art / piano / antique handling. High-end household awareness in Pacific Palisades + Malibu.
Layer 06 · Reports
Automated weekly
Weekly email Monday 7am. Calls, quote requests, ad spend, SEO movement, AI citations, review-count growth. No silence, everything on one page.
Live ad test · starting Monday 5 May
Paid tests running on Bobcat and a couple of other clients starting Monday. Real numbers by 8 May. We review them together on a 15-min call and decide when Moving Pro turns paid channels on, with you fronting the spend.
2 wks
TO FIRST DATA
Section 7 · what unlocks in phase 2
Right now the portal is a preview. Phase 2 makes it your live operating view.
Same Moving Pro-branded frame, wired to real data. One view, updated nightly.
Today (demo)
Moving Pro-branded portal shell
Static sync indicator
Placeholder dashboards behind each section
No login (preview URL)
Phase 2 (live)
Live GSC traffic + rankings
Live GA4 sessions + quote form conversions
Live GBP calls, direction requests, posts
Long-distance vs local lead split
Review-count tracking (target: 250+ by July)
Real login for Vicky + Haim
Blocker is Google access. Add webaccess@onlineoptimisers.net as Manager on Moving Pro's Google Search Console, Google Analytics, and Google Business Profile. 5-minute click. Ask #1.
Section 8 · the three asks
Three decisions. Today.
One urgent, one investment, one direction. None of them are huge.
1
SSL renewal sign-off
Path A (renew existing cert) or Path B (cut to OO-managed Cloudflare auto-SSL with the new site flip). Either is fine. I need a yes today, lands by Saturday so we beat the 6 May expiry.
2
Reprice to $750/m, 1 May
Current $500/m has been below scope for the last 6 months. Reprice to $750 effective 1 May. If 1 May is tight, phased: $625 May/June, $750 from July. Same team, same scope, more capacity now that the foundation is ready.
3
Yes / no on Westside Lux pilot
90-day measured pilot inside the new scope: 6 neighbourhood pages, white-glove schema, review velocity, transparent pricing block, long-distance corridor pages. Push the lane Neo half-owns. Kill switch any time.
Section 9 · have a think before the call
15 questions for you to roll around.
No need to type answers, no form to fill. Just let these sit before we get on. We will cover them live, in order, for whichever ones matter most to you.
Growth vision
If AI ranking delivered 10 extra long-distance quote requests a week in 90 days, what is that worth to Moving Pro? Long-distance is your stated #1 revenue line, that is where we point the firepower first.
The studio-apartment 1BR job: do you want fewer of these? They drag margin and crew hours. Targeting can steer them away if so.
White-glove handling (art, antiques, piano, electronics) is in your service list but not in your messaging. Worth leading with, or do you want to keep it as a quiet-premium signal?
Reprice + scope
$500/m has been below scope for 6 months. Reprice to $750 effective 1 May. Yes? Phased ($625 May/June, $750 July)? Or do we need to talk through what is actually in scope first?
If Westside Lux pilot produces 5+ extra long-distance bookings in 60 days, are you open to a second reprice conversation tied to those results?
Trust + reviews
149 reviews vs Precision's 472 vs Neo's 447. Closing that gap is mechanical (post-move review-ask sequence). What is currently in place? Anything? Manual asks by the crew?
Public pricing tier table on the homepage (studio / 1BR / 2BR / 3BR+ / art-handling premium). SQ Moving and Royal both lead with "transparent pricing". Are you open to publishing yours?
"Direct owner access" trust line (Haim's signature on every page). On-brand or off?
AI agents + Vicky as concierge
Vicky is the primary contact. The agent should triage to her or direct-quote? Different trust dynamic each way.
Should the agent sound like Moving Pro itself, or like "Vicky's assistant at Moving Pro"?
What takes up the most of Vicky's time week-to-week that an agent could take off her plate? (Quote calcs? Scheduling? Reputation management?)
Long-distance + neighbourhoods
What are your strongest out-of-state lanes right now? (CA to AZ? CA to NV? CA to CO? Other western states?) The destination landing pages prioritise the top 5-7 by demand.
Of the 12 westside neighbourhoods (Venice, Santa Monica, Marina del Rey, Pacific Palisades, Brentwood, Culver City, Malibu, West LA, Manhattan Beach, Hermosa Beach, Palos Verdes, Long Beach), which 6 should we build dedicated pages for first?
Data and budget
GHL is your CRM. Is it the real source of truth, or is there also a sheet, an inbox, or "Vicky's head" in the loop?
If we lit up paid Google + Facebook spend tomorrow, what is the budget you are comfortable testing with for 30 days? (We will bring 8 May data from other-client tests so this is informed.)
Nothing here is a gotcha. If the answer to half of them is "I don't know yet" that is a useful answer too, just tells me where to help first.