Online Optimisers · Automation
OO · Confidential
Online Optimisers · Automation Layer

Every touchpoint,
handled automatically.

Storm leads, inspection bookings, insurance paperwork, quote follow-ups, review requests, post-install check-ins. Automated end to end. Wired to your CRM. Live in 48 hours.

9 automations ready to deploy Average lift: 30-45% more booked inspections in month 1
← Back to overview See what's automated ↓
What's Automated

Nine touchpoints. Handled without you lifting a finger.

Each automation is pre-built, pre-tested, and pre-wired to your CRM. Turn them on individually or run the full stack.

Automation 01
Storm Speed-to-Lead

Within 30 seconds of a storm damage form submission, the AI Receptionist qualifies the lead (roof age, damage type, insurance status, zip code) and books an inspection slot.

30 seconds
Automation 02
Insurance Quote Follow-Up

Three personalised follow-ups after a roof estimate at 2, 5, and 10 days, referencing roof details and insurance carrier if known. Stops when they book.

10-day window
Automation 03
Review Request (Post-Install)

Texts every completed roof at T+48 hours. Routes to Google, HomeAdvisor, or BBB based on customer type. Flags anything under 4 stars privately.

48 hours post-install
Automation 04
Inspection Reminders

Free inspection confirmation at T-24 hours and T-2 hours with Google Maps link and crew name. Drops no-show rate by 60%.

Automatic
Automation 05
No-Show Recovery

Missed inspection? AI sends a warm re-book message within 15 minutes with 2 open crew slots this week.

15 minutes
Automation 06
Referral Trigger

21 days after a completed roof, asks for a referral. Offers a small thank-you that feels Texas-style (Yeti cooler, Buc-ee's gift card, whatever fits).

T+21 days
Automation 07
Post-Install Check-In

14 days after install, asks "any issues with the roof after the last rain?". Catches warranty issues before they become bad reviews.

T+14 days
Automation 08
Storm Event Auto-Response

NOAA detects a hail event in a Red Roan zip. Within 6 hours: storm-specific landing page live, GBP post pushed, outbound text to last 90 days of prospects in that zip offering free storm inspection.

6 hours post-storm
Automation 09
Insurance Supplement Tracker

Every insurance job has automated tracking of: initial claim, adjuster inspection, approval, supplement submission, supplement approval, deposit, final payment. Alerts you only when something needs your attention.

Continuous
How It Wires Up

From enquiry to follow-through. One flow.

Everything routes through one central hub. Triggers in, decisions made, actions out. You see the results in your CRM. You do not touch the plumbing.

Step 1 · Inputs

Website, GBP, phone, NOAA

Storm damage forms, GBP messages, inbound calls, and NOAA hail event triggers are captured instantly and pushed to the hub.

Step 2 · Hub

GHL or your roofer CRM

GHL, AccuLynx, JobNimbus, RoofSnap, or your existing setup. Every contact, claim, pipeline stage and conversation lives here.

Step 3 · Brain

AI decision layer

Decides which automation fires, when, and to whom. Personalises the message. Escalates to a human when it should.

Step 4 · Outputs

Crew WhatsApp, insurance email, customer text, Google Calendar

Customer-facing messages go out. Crew gets the job on WhatsApp. Adjusters get the paperwork. Nothing falls through a crack.

What It Takes To Turn On

Three things. Then it runs.

Requirement 01
Site access

A storm damage form or quote form on your site so we have an entry point.

We embed the chat widget and webhook. Nothing breaks on your existing site. Live in under an hour.
Requirement 02
CRM account

GHL, AccuLynx, JobNimbus, RoofSnap, or your custom system.

We wire to what you already use. No migration pain, no ripping out the system your crews already know. Clean integration, not a replacement.
Requirement 03
One setup call

45 minutes to confirm your triggers, tone of messaging, approval loop.

We confirm your messaging voice, your team's sign-off flow, and your escalation rules. Most automations live within 48 hours.
A Day In The Life

Tuesday 7pm to Wednesday 11am. Handled.

Tuesday 7pm

Hail event hits Helotes zip 78023.

Within 6 hours, the Storm Event Auto-Response fires without anyone touching a keyboard.

  • Landing page live: "Helotes Hail Damage Roof Repair · Free Inspection".
  • GBP post pushed with Helotes zip and free inspection offer.
  • Text to last 90 days of Red Roan Helotes area prospects: "Hail in Helotes tonight. Free inspection this week?"
Wednesday 7am

Nick wakes up. Pipeline is loaded.

Coffee in hand. Phone in the other. He opens GHL.

  • 8 inspection requests waiting in the pipeline.
  • 3 already booked inspection slots via the AI Receptionist overnight.
  • By 11am Nick's crews are booked out the week. Meanwhile King of Texas is still loading their template page from last storm.
What This Replaces

The difference, in plain English.

Before · Today
  • "Hi, did you get my quote request from last week?"
  • Hail hits Helotes, you scramble Monday to try to respond, crews are already booked.
  • Homeowner with 2 insurance claims pending forgets you exist while the adjuster drags his feet.
  • Review rate is 1 in 10 completed roofs because you forget to ask.
  • Insurance supplement sits with the adjuster for 3 weeks because no one is tracking it.
After · With OO
  • Every storm enquiry answered in 30 seconds, 24/7.
  • Your crews are fully booked within 12 hours of any Texas hail event.
  • Every insurance claim tracked end to end, you only see it when you need to act.
  • Review rate hits 5 in 10 within 90 days.
  • Supplement approvals come in 40% faster because nothing falls through.
Ready to turn it on

Forty-five minutes. Live in 48 hours.

One setup call, the access we need, and your automation layer goes live. Every touchpoint handled. Nick goes back to running roofs.

Book a setup call ← Back to overview
Online Optimisers

Online Optimisers · Automation Layer · Confidential

Prepared for Red Roan Construction · 2026