redroanconstruction.com · Nick Garner + partner · Killeen-Temple-Belton to San Antonio
30+ years of Texas roofing reputation. 74+ five-star reviews. Zero organic traffic. 29 of 31 backlinks are spam. Invisible in AI answers and in Google search. The review base and referral sales team are real assets. The digital layer underneath them is not just weak, it is actively damaging Google trust. That is fixable, and it is the fastest path to the $1M revenue pace.
0 / 20
Cited in 0 of 20 roofer queries. ChatGPT pulls from high-authority sources and structured citations. With DA 3.5 and a spam-heavy backlink profile, there is no trust signal for the model to surface.
0 / 20
Cited in 0 of 20 queries. Perplexity leans on structured data, directory signals, and review aggregators. Missing schema plus 29 spam referring domains explains the total gap.
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Cited in 0 of 20 AIO-triggered queries. Google AIO is firing hard on local-service roofer queries. Entry ticket is clean LocalBusiness schema, GBP tightening, and a trust-grade backlink profile.
Baseline pulled from prospect audit. Running an AI visibility retest at Day 30 gives us our first movement number.
We asked ChatGPT, Perplexity, and Google AI Overviews the same 20 roofing queries a homeowner or commercial buyer in the Killeen-Temple-Belton or San Antonio market might ask. Red Roan Construction was cited in 0 of 20. Here is who is winning those slots today.
| # | Query | ChatGPT mentions | Perplexity mentions | Red Roan cited? |
|---|---|---|---|---|
| 1 | best roofer San Antonio TX | King of Texas, Empire Roofing, HomeAdvisor list | King of Texas, Empire Roofing, BBB | ✗ Not cited |
| 2 | roof repair Killeen TX | Angi roofer list, HomeAdvisor, local directories | Angi, BBB, HomeAdvisor | ✗ Not cited |
| 3 | hail damage roofer Texas | Empire Roofing, King of Texas, Roofing Contractor dir. | Empire Roofing, BBB, HomeAdvisor | ✗ Not cited |
| 4 | metal roof installation San Antonio | King of Texas, Empire Roofing, local metal specialists | King of Texas, Angi, HomeAdvisor | ✗ Not cited |
| 5 | emergency roof leak repair Temple TX | HomeAdvisor, Angi, Thumbtack | HomeAdvisor, BBB, Angi | ✗ Not cited |
| 6 | commercial roofing Belton TX | Empire Roofing, commercial directories | Empire Roofing, BBB | ✗ Not cited |
| 7 | flat roof contractor San Antonio | King of Texas, Empire Roofing, local flat specialists | King of Texas, HomeAdvisor | ✗ Not cited |
| 8 | roofing companies near me (San Antonio) | King of Texas, Empire Roofing, HomeAdvisor | HomeAdvisor, Angi, BBB | ✗ Not cited |
| 9 | storm damage roofer Texas | Empire Roofing, King of Texas, insurance-restoration sites | Empire Roofing, BBB, Angi | ✗ Not cited |
| 10 | best rated roofers San Antonio | King of Texas, Empire Roofing, BBB list | King of Texas, BBB, HomeAdvisor | ✗ Not cited |
| 11 | residential roof replacement San Antonio | King of Texas, Empire Roofing, HomeAdvisor | King of Texas, Angi, HomeAdvisor | ✗ Not cited |
| 12 | insurance claim roofer Texas | Empire Roofing, restoration specialists, Angi | Empire Roofing, BBB | ✗ Not cited |
| 13 | shingle roof repair Killeen | HomeAdvisor, Angi, local directories | HomeAdvisor, BBB, Angi | ✗ Not cited |
| 14 | licensed roofing contractor San Antonio | King of Texas, Empire Roofing, TX state registry | King of Texas, BBB, Angi | ✗ Not cited |
| 15 | roof inspection Temple TX | HomeAdvisor, Angi, local inspectors | HomeAdvisor, BBB | ✗ Not cited |
| 16 | standing seam metal roof Texas | King of Texas, specialty metal contractors | King of Texas, Roofing Contractor dir. | ✗ Not cited |
| 17 | roofing quote San Antonio | King of Texas, Empire Roofing, HomeAdvisor | HomeAdvisor, Angi, BBB | ✗ Not cited |
| 18 | 24 hour emergency roofer San Antonio | HomeAdvisor, Angi, emergency directories | HomeAdvisor, BBB | ✗ Not cited |
| 19 | Red Roan Construction reviews | - | - | ✗ Not cited |
| 20 | is Red Roan Construction a good roofer | - | - | ✗ Not cited |
You appear in 0 of 20 queries across ChatGPT, Perplexity, and Google AI. The gap is total. The good news: that also means every query is winnable.
Baseline from prospect audit. Competitor citations reflect what Texas roofer queries surface today.
| Keyword | Position | Volume |
|---|---|---|
| None ranking in the top 100. 0 organic keywords on Google per baseline audit. Starting from zero. | ||
DA 3.5 means Google has no trust signal strong enough to rank any page. Disavow plus schema plus location pages is the unlock.
| Domain | Positioning |
|---|---|
| redroanconstruction.com | DA 3.5, 0 keywords |
| kingoftexasroofing.com | Dominant AI citations, San Antonio leader |
| empireroofingtx.com | Strong commercial + storm-damage presence |
| homeadvisor.com (roofer lists) | Directory aggregator, heavy AIO use |
| bbb.org (TX roofer listings) | Trust-signal aggregator, core AI source |
King of Texas and Empire Roofing are the two named competitors to overtake. Directory aggregators are the secondary slots we fight for in every AI answer.
You currently rank for 0 keywords. The gap is every high-intent Texas roofer query. These are the 10 highest-value targets once the spam disavow, schema, and location pages ship.
None. Starting from zero.
0 ranked keywords in Google's top 100. Baseline pulled from prospect audit. Every line in the next column is net-new upside, not a recovery project.
| Keyword | Intent | Priority |
|---|---|---|
| roofer san antonio | High | P0 |
| roof repair san antonio | High | P0 |
| roofing companies san antonio | High | P0 |
| hail damage roof repair texas | Commercial + residential | P1 |
| metal roof contractors san antonio | High ticket | P1 |
| commercial roofing san antonio | Commercial | P1 |
| roofer killeen tx | Home market | P0 |
| roof replacement temple tx | Home market | P1 |
| roofing contractor belton tx | Home market | P1 |
| emergency roof repair texas | High intent | P2 |
Target keywords drive the Month 2 and Month 3 content plan. Each keyword maps to a specific service or city page.
Disavow all 29 spam referring domains (stops the active damage to Google trust). Ship LocalBusiness, Service, FAQ, and AggregateRating schema. GBP tightening with a focused northwest San Antonio pin instead of the current diluted wide service area. Technical SEO audit fixes against the non-pro and Surefire leftover errors.
15+ money-keyword location pages covering San Antonio, Killeen, Temple, and Belton with service variants (repair, replacement, metal, commercial, storm/hail). Job pinning system: a dedicated page per completed job with map pin, photos, and review. Tier 1 roofer citation sweep across HomeAdvisor, Angi, BBB, Thumbtack, and roofing-specific directories.
30+ granular service pages (roof types, damage types, neighborhood-level geo). High-quality industry backlink campaign to lift DA above 15. Competitor overtake strategy against King of Texas and Empire Roofing on the queries where they currently own all three AI slots. First AI citation wins arrive here.
Review-request flow keyed to completed jobs keeps the 74+ review base compounding, feeding AggregateRating schema. GBP service list expanded to match the money-keyword pages. Attributes and category set tight to the San Antonio pin.
AI visibility retest at Day 30, Day 60, Day 90. Goal: clean profile, first ranked keywords, and first AI citation wins by Day 90. The $1M revenue pace follows from trust signal compounding across Months 4-12.
Every week you see: what shipped, what moved, what is next. No "in flight" language. If a deliverable slips, you know Monday, not month-end. Surefire's $12k spend produced nothing measurable. This produces a shipped artifact every week.
Surefire loaded your budget with account-management headcount. This model runs one operator with AI leverage. More of your dollar hits shipped work, less gets absorbed by the agency's own payroll.
Disavow by end of Week 1. Schema live by end of Week 2. First location page by Week 3. You can check each one yourself. No "we're working on it" without a date.
Every page, every schema block, every citation profile sits on your domain, your GBP, your accounts. If you ever walk away, you keep everything. Surefire builds you into dependency. This builds you out of it.