Online Optimisers
OO · Confidential
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How We Work Together

Four ways to
work with us

Pick the tier that fits where you are today. Month over month, tiers pay for themselves in booked work. You move up tiers as each proves out.

Built for Red Roan Construction by Online Optimisers.

Tier 01 · SEO + AI Foundation
SEO + AI Search Foundation
Who this is for
Red Roan at Day 1. The "get us off zero" tier. You are starting at DA 3.5, 0 organic traffic, 0 keywords ranked, 29 spam backlinks. Step one is fixing the foundation so Google and AI can actually see you.
  • Disavow all 29 spam backlinks (mandatory, Week 1)
  • Deploy 9 schema types (LocalBusiness, Service, Organization, FAQ, AggregateRating, HowTo for roofing tasks, Breadcrumb, Review, ContactPoint)
  • GBP tightening: pin to northwest San Antonio, sharpen categories, service area corrections
  • Tier 1 roofer citation sweep (HomeAdvisor, Angi, Better Business Bureau, GAF and CertainTeed contractor directories, Roofer.com, Texas Roofing Contractors Association)
  • Technical SEO fixes on redroanconstruction.com (speed, schema, meta)
  • Monthly AI and organic visibility retest
Domain Authority climb from 3.5 to 10+. First ranked keywords. First AI citations across ChatGPT, Perplexity, Google AI. 4-5 month target: overtake the weaker competitors and close the gap on King of Texas.
Tier 02
SEO + Reviews + GBP Automation
Who this is for
Red Roan once the foundation is in. Now accelerate the review moat. You have 74 reviews today. The competitors with 300+ are eating your lunch on Maps. This tier fixes that.
  • Everything in Tier 1
  • Review Request Agent on every completed job
  • GBP Monitor Agent (Q&As, spam edits, response drafts)
  • Review velocity campaign targeting 10 to 15 new reviews per month from the 74 baseline
Reviews triple within 6 months. GBP signal becomes best in market. Google reads review velocity as a trust signal and you climb rankings on that alone.
Tier 03
Full AI + SEO Agency Layer
Who this is for
Red Roan ready to compound month over month. You have done Tier 1 and 2. Now content and automation layers come on and the rankings compound.
  • Everything in Tiers 1 and 2
  • Content engine: 15+ money-keyword location pages per month (San Antonio, Killeen, Temple, Belton, Round Rock, Austin, Boerne, Helotes)
  • 50+ granular service pages over 4 months (storm damage by zip, hail repair by neighborhood, insurance claim roofing by carrier, commercial flat roof by size, and more)
  • Job Pinning System: dedicated webpage per completed job with map pin and photos, boosts local SEO per-street
  • Insurance and Quote Follow-Up Agent
  • Storm Response Agent (weather-triggered landing pages for Texas hail events)
Ranked for every money keyword in San Antonio and Killeen-Temple-Belton within 4 months. Overtake King of Texas and Empire Roofing in AI and Maps results. $1M revenue pace becomes realistic.
Tier 04
Full Integration (Chatbot + CRM + Custom)
Who this is for
Red Roan wants a full AI layer running the acquisition, intake, and insurance funnel. Crews focus on roofs. We run the rest.
  • Everything in Tiers 1, 2, and 3
  • AI Chatbot on site: qualifies storm damage, books inspections, takes Stripe deposits for commercial maintenance contracts
  • GHL or your existing CRM wiring (full lead pipeline and insurance claim tracking)
  • Insurance supplement automation (claim notes, adjuster follow-up, supplement submission tracking)
  • Storm-event automation (NOAA API triggers auto-publish and crew alert)
  • Bespoke monthly strategy call with Nick and partner
Every touchpoint automated. Your crews focus on roofs, not paperwork. Insurance workflow goes from days to hours per claim.
What is included per tier

Side by side comparison

Every tier builds on the one below. Start where you are. Upgrade as each layer pays for itself in booked roofs.

What is included Tier 1 Tier 2 Tier 3 Tier 4
Spam backlink disavow (29 links)
Schema deploy (9 types)
GBP tightening + NW San Antonio pin
Tier 1 roofer citations
Monthly AI + organic retest
Review Request Agent
GBP Monitor Agent
Content engine (15+ pages/mo)
Job Pinning System
Insurance + Quote Follow-Up Agent
Storm Response Agent
AI Chatbot
CRM wiring
Insurance supplement automation
Bespoke strategy call
Start where it hurts most

Each tier pays for the next.

Tier 1 fixes the foundation so Google and AI recognise Red Roan as a real entity. Tier 2 layers the review engine that triples trust signal. Tier 3 compounds with content and agents so you rank for every roofing query that matters across Central Texas. Tier 4 automates the full acquisition and insurance funnel. Most roofers start at Tier 1 and upgrade once the rankings move.

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