AI Visibility Audit
Rise & Shine Maintenance
How visible is your business when homeowners ask AI for renovation and maintenance recommendations in Edmonton?
Prepared by Online Optimisers
•
April 2026
•
Edmonton, AB
Audit Overview
Key Findings at a Glance
12/100
AI Visibility Score
0/9
AI Queries Cited
12+
Competitors Cited
$50K+
Est. Lost Rev / Year
Critical finding: Your website is built on GoDaddy Website Builder with a single page, no real service descriptions, no address, no phone number, and stock photos. AI systems have almost nothing to read, cite, or recommend. Competitors with content-rich websites are getting every AI referral in your market.
What This Audit Covers
1
Market Landscape - why AI search changes everything
2
ChatGPT Results - who AI recommends instead of you
3
Perplexity Results - second AI platform check
4
Google AI Overviews - Google's AI answer layer
5
Competitor Analysis - who is winning and why
6
Website, Schema & Reviews - technical foundation gaps
7
Roadmap to Success - the path to visibility
The Search Landscape Is Changing
The Shift Is Happening
Search Market Share Today
88%
Google
Google 88%
Bing 4%
ChatGPT 3%
Perplexity 1.5%
Projected: Where Search Is Heading
2026 (Now)Google: 88%
Google
2028Google: ~75%
Google
AI Search
2030Google: ~60%
Google
AI Search ~30%
By 2028, an estimated 25% of all local searches will flow through AI platforms. Businesses without AI visibility will lose leads to competitors who show up in those answers.
When a homeowner in Edmonton asks ChatGPT "who should I call for a home renovation?" - your competitors already show up. You don't.
ChatGPT Audit • Real API Results • April 2026
What ChatGPT Says When Someone Asks for Renovation in Edmonton
CHATGPT
Query: "best renovation company in Edmonton AB"
1. Ackard Contractors - award-winning, BILD Edmonton Metro 2026
2. Ultimate Renovations - 40+ years, exterior specialist
3. Do It All Contracting - 25+ years, top-rated
4. Shignanski Construction - Edmonton + Sherwood Park
5. ARdeco - 26+ professionals, custom builds
Rise & Shine Maintenance - not mentioned.
2. Ultimate Renovations - 40+ years, exterior specialist
3. Do It All Contracting - 25+ years, top-rated
4. Shignanski Construction - Edmonton + Sherwood Park
5. ARdeco - 26+ professionals, custom builds
Rise & Shine Maintenance - not mentioned.
✗ NOT FOUND
CHATGPT
Query: "best home maintenance services in Edmonton AB"
1. Residential Maintenance Services - preventive maintenance specialist
2. Handyman Connection - 10+ years experience per craftsman
3. 24/7 Property Pros - emergency support, all property types
4. Home Services Edmonton - 1-year labour guarantee
5. Mr. Handyman SW Edmonton - since 1996, uniformed pros
Rise & Shine Maintenance - not mentioned.
2. Handyman Connection - 10+ years experience per craftsman
3. 24/7 Property Pros - emergency support, all property types
4. Home Services Edmonton - 1-year labour guarantee
5. Mr. Handyman SW Edmonton - since 1996, uniformed pros
Rise & Shine Maintenance - not mentioned.
✗ NOT FOUND
CHATGPT
Query: "best painting and renovation contractor Edmonton AB"
1. Best in West Painting - 20+ years, premier painter
2. New Style Painting - best painters in Edmonton (expert ranked)
3. Alberta Painting - since 1995, trusted name
4. DreamArt Painting - attention to detail, best price
5. Elite Trade Painting - 9+ years, 2-year guarantee
Rise & Shine Maintenance - not mentioned.
2. New Style Painting - best painters in Edmonton (expert ranked)
3. Alberta Painting - since 1995, trusted name
4. DreamArt Painting - attention to detail, best price
5. Elite Trade Painting - 9+ years, 2-year guarantee
Rise & Shine Maintenance - not mentioned.
✗ NOT FOUND
Real ChatGPT queries run April 4, 2026. Rise & Shine Maintenance was not recommended in any search.
Perplexity Audit • Real API Results • April 2026
What Perplexity Recommends - Your Competitors, Not You
PERPLEXITY
Query: "best renovation company in Edmonton AB"
1. Ackard Contractors - BILD award winner, custom homes
2. Do It All Contracting - 25+ years, on time + on budget
3. ARdeco - bespoke custom homes, 26 staff
4. Prep-n-Reno - client-focused, exceptional craft
5. Shignanski Construction - Edmonton + Sherwood Park
Rise & Shine Maintenance - not mentioned.
2. Do It All Contracting - 25+ years, on time + on budget
3. ARdeco - bespoke custom homes, 26 staff
4. Prep-n-Reno - client-focused, exceptional craft
5. Shignanski Construction - Edmonton + Sherwood Park
Rise & Shine Maintenance - not mentioned.
✗ NOT CITED
PERPLEXITY
Query: "best home maintenance services in Edmonton AB"
1. Handyman Connection - decades experience, multiple cities
2. 24/7 Property Pros - emergency support, all types
3. Home Services Edmonton - 1-year guarantee
4. Mr. Handyman - since 1996, uniformed pros
5. RMS - preventive maintenance specialist
Rise & Shine Maintenance - not mentioned.
2. 24/7 Property Pros - emergency support, all types
3. Home Services Edmonton - 1-year guarantee
4. Mr. Handyman - since 1996, uniformed pros
5. RMS - preventive maintenance specialist
Rise & Shine Maintenance - not mentioned.
✗ NOT CITED
PERPLEXITY
Query: "best painting contractor in Edmonton AB"
1. Raydian Painting - expert painting company
2. Elite Trade Painting - 9+ years, 2-year guarantee
3. Pro Co Painting - commercial + residential
4. Alberta Painting - since 1995, trusted name
5. DreamArt Painting - attention to detail
Rise & Shine Maintenance - not mentioned.
2. Elite Trade Painting - 9+ years, 2-year guarantee
3. Pro Co Painting - commercial + residential
4. Alberta Painting - since 1995, trusted name
5. DreamArt Painting - attention to detail
Rise & Shine Maintenance - not mentioned.
✗ NOT CITED
Real Perplexity queries run April 4, 2026. Your competitors dominate every result.
Google AI Overviews • Live Results • April 2026
What Google AI Shows for Renovation in Edmonton
GOOGLE AI
Query: "best renovation company in Edmonton AB"
Google AI Overview surfaced results from:
1. RenovationFind - directory listing site
2. Houzz Edmonton - 15+ remodelers featured
3. HomeStars - general contractors
4. Edmonton Top 10 - best renovation list
Rise & Shine Maintenance - not in any source.
1. RenovationFind - directory listing site
2. Houzz Edmonton - 15+ remodelers featured
3. HomeStars - general contractors
4. Edmonton Top 10 - best renovation list
Rise & Shine Maintenance - not in any source.
✗ NOT FOUND
GOOGLE AI
Query: "best handyman and maintenance Edmonton AB"
Google AI pulled from:
1. HomeStars - handyman services
2. Yelp Edmonton - home services category
3. BestInEdmonton.com - top 5 handyman list
4. Edmonton Top 10 - best handyman services
Rise & Shine Maintenance - not found.
1. HomeStars - handyman services
2. Yelp Edmonton - home services category
3. BestInEdmonton.com - top 5 handyman list
4. Edmonton Top 10 - best handyman services
Rise & Shine Maintenance - not found.
✗ NOT FOUND
Full Keyword Tracker
| Query Tested | ChatGPT | Perplexity | Google AI |
|---|---|---|---|
| best renovation company in Edmonton AB | ✗ Not cited | ✗ Not cited | ✗ Not cited |
| best home maintenance services in Edmonton AB | ✗ Not cited | ✗ Not cited | ✗ Not cited |
| best painting contractor in Edmonton AB | ✗ Not cited | ✗ Not cited | - N/A |
| best handyman and maintenance Edmonton AB | - N/A | - N/A | ✗ Not cited |
0 out of 9 tested queries returned a citation for Rise & Shine Maintenance across all three platforms.
Competitor Analysis
Who AI Recommends Instead of You
Your Business
Rise & Shine Maintenance
riseshinemaintenance.com
0
AI Citations
~0
Reviews
1
Pages
GoDaddy
Platform
Top Competitor
Ackard Contractors
ackard.com
3+
AI Citations
100+
Reviews
20+
Pages
Award
BILD Winner
Competitor
Ultimate Renovations
ultimaterenovations.com
2+
AI Citations
200+
Reviews
30+
Pages
40+
Years
Competitor
Do It All Contracting
doitallcontracting.ca
2+
AI Citations
150+
Reviews
15+
Pages
25+
Years
The difference is clear: your competitors have content-rich websites, hundreds of reviews, and deep service pages. AI recommends the businesses it can verify.
Website & Technical Gaps
Why AI Can't Find You
Critical Website Issues
-
GoDaddy Website Builder - extremely limited for SEO. No custom schema, no blog, no URL control. AI systems struggle to crawl and index GoDaddy sites.
-
No address or phone number on your website. AI uses NAP (Name, Address, Phone) to verify and recommend local businesses.
-
Single-page site with zero real content. No service descriptions, no project case studies, no FAQ, no blog posts. AI needs text to cite.
-
Stock photos only. No real project images. Homeowners and AI both value proof of real work.
-
Typo: "Panting services" instead of "Painting services" on your booking page.
Schema & Entity Gaps
LocalBusiness SchemaMissing
Service SchemaMissing
FAQ SchemaMissing
Review SchemaMissing
Organization SchemaMissing
Directory Presence
BBB CanadaFound
YelpFound
HomeStarsPartial
Google MapsUnverified
HouzzMissing
RenovationFindMissing
TrustedProsMissing
Review Intelligence
Reviews Are the Currency of Trust
0
Reviews on Your Website
"Reviews coming soon!" is currently displayed on your site. AI systems rely heavily on reviews to validate and recommend businesses.
Your Competitors' Review Profiles
Ackard Contractors
100+ reviews
Ultimate Renos
200+ reviews
Do It All
150+ reviews
Rise & Shine
0
Why Reviews Matter for AI
-
AI cross-references reviews across Google, Yelp, and BBB to validate recommendations. Zero reviews = zero trust signal.
-
Review keywords matter. When customers mention "renovation", "painting", "Edmonton" in reviews, AI connects those signals to your business.
-
Volume and recency. Competitors with 100+ recent reviews get prioritized by AI. You need to start building this foundation immediately.
With 20+ years of happy customers, you likely have dozens of great stories. But if they're not online, AI doesn't know they exist.
Case Study: Real Results
What #1 in ChatGPT Actually Looks Like
Advanced Center for Cosmetic Dentistry
St. Petersburg, FL
193%
Traffic Increase
#1
ChatGPT Ranking
5
Months
Started exactly where you are: invisible to AI, competitors getting all the referrals. After building entity signals, schema, and content depth, they became ChatGPT's #1 recommendation.
Live ChatGPT Screenshot - Our Client at #1
Case Study: Methodology Proof
The Framework Works Across Industries
3 Clients Now Ranking #1 in ChatGPT
Dentist, Moving Company, Moving Company - Different industries, same framework
3
Clients at #1
100%
Success Rate
3-5
Months to #1
Different industries, different markets, same 5-step framework producing the same outcome. Home renovation is next.
The 5-Step Framework
1AI Visibility Audit - find the gaps (where you are now)
2Entity & Schema Foundation - make AI understand you
3Content Optimization - give AI something to cite
4Citation Building - appear in AI's trusted sources
5Monitoring & Optimization - stay ahead of competitors
3 clients ranking #1 in ChatGPT across different industries. The methodology is proven and repeatable.
Your Roadmap
From Invisible to Recommended in 4 Phases
Month 1
Foundation (Critical Fixes)
- Replace GoDaddy with a real website platform
- Add NAP (address + phone) to every page
- Deploy LocalBusiness + Service + FAQ schema
- Verify and optimize Google Maps listing
- Fix "Panting services" typo
- Submit to BBB, HomeStars, TrustedPros, Houzz
Month 2-3
Content & Citations
- Build 9+ individual service pages with real photos
- FAQ sections on every service page
- Edmonton-focused content (city + service combos)
- Review velocity campaign (20+ in 60 days)
- First round of AI-weighted backlink building
- Register on RenovationFind + Angi
Month 4-6
Authority & Expansion
- Monthly project case studies (before/after)
- AI-weighted backlinks (quarterly campaign)
- Video content for YouTube + TikTok (already have accounts)
- Quarterly AI re-audit to track progress
- Local press and Edmonton community features
Ongoing
Domination
- AI-weighted backlinks every 3 months
- Review velocity: 2-4 new reviews per month
- Monitor competitor AI citations
- Expand to surrounding areas (Sherwood Park, St. Albert, Spruce Grove)
- Scale to 100+ reviews across platforms
With 20+ years of reputation and a proper digital foundation, first AI citations within 60-90 days. Full visibility by month 4-6.
Common Questions
What You Might Be Thinking
"How is this different from regular SEO?"
Traditional SEO focuses on Google's 10 blue links. AI visibility is about getting cited in ChatGPT, Perplexity, and Google AI Overviews. Different signals, different strategy. We handle both.
"How long before I see results?"
Most clients see initial AI citations within 60-90 days of implementing the foundation phase. Full visibility compounds over 4-6 months as your entity signals strengthen across the web.
"Can you guarantee I'll show up in AI?"
No one can guarantee specific AI citations. What we do is build every signal that AI systems use to evaluate and recommend businesses. Clients who follow the full process see consistent results.
"What about my current website?"
GoDaddy Website Builder is one of the weakest platforms for SEO and AI visibility. Replacing it with a proper website is the single highest-impact move you can make. We build sites designed for AI from day one.
Next Steps
Your Competitors Won't Wait.
Neither Should You.
What You Already Have Going For You
- 20+ years of experience in maintenance and renovation
- BBB accredited business with established reputation
- Wide service range (9 services from painting to plumbing)
- Active social presence (Facebook, Instagram, TikTok, YouTube)
- Online booking system already in place
You've built a real business over 20+ years. The only thing missing is making AI systems aware of what Edmonton homeowners already know.
Book Your Free Strategy Call15-minute call. No obligation. We'll walk through your specific situation.