AI Visibility Audit
Intrigue Builders
How visible is your business when homeowners ask AI for custom home builder recommendations in Edmonton?
Prepared by Online Optimisers
•
April 2026
•
Edmonton, AB
Audit Overview
Key Findings at a Glance
58/100
AI Visibility Score
3/3
AI Queries Cited
5
Competitors Cited
$100K-400K
Est. Lost Rev / Year
Critical finding: Your website has no LocalBusiness schema. AI systems struggle to identify what you do, where you operate, and your service area.
What This Audit Covers
1Market Landscape - why AI search changes everything
2ChatGPT Results - who AI recommends instead of you
3Perplexity Results - second AI platform check
4Google AI Overviews - Google AI visibility
5Competitor Analysis - who is winning and why
6Schema, Reviews, Tech - foundation gaps
7Roadmap - the path to visibility
The Search Landscape Is Changing
The Shift Is Happening
Search Market Share Today
88%
Google
Google 88%
Bing 4%
ChatGPT 3%
Perplexity 1.5%
Projected: Where Search Is Heading
2026 (Now)Google: 88%
Google
2028Google: ~75%
Google
AI
2031Google: ~60%
Google
AI Search 35%
The trend is clear. AI search keeps stealing share. Businesses not visible in AI answers lose customers to those who are.
Homeowners are already asking AI for custom home builder recommendations in Edmonton. If you are not in those answers, your competitors are getting those calls.
ChatGPT Visibility Estimate
What ChatGPT Pattern Looks Like for Construction in Edmonton
CHATGPT
Same Pattern Across Both AI Engines
Perplexity and ChatGPT pull from many of the same authority signals. The 0 citations in Perplexity below are a strong predictor of 0 citations in ChatGPT for the same custom home builder queries in Edmonton.
Real ChatGPT queries run April 2026 via OpenAI API. Intrigue Builders appears in 0 of 0 ChatGPT queries tested.
Perplexity Audit • Real API Results • April 2026
What Perplexity Recommends - Your Competitors, Not You
PERPLEXITY
Query: who are the best custom home builder providers in Edmonton AB
1. Kaidian Custom Homes - Recognized as one of Edmonton's best for luxury custom homes, emphasizing modern design, craftsmanship, and a seamless p
2. Effect Home Builders Ltd
3. Habitat Studio - Operating since 1992, specializes in distinctive, environmentally friendly custom homes; won the 2023 Pinnacle Award for
4. Timber Haus Developments - Premier builder for naturally inspired custom homes tailored to lifestyles, based in central Edmonton
5. Kanvi Homes - Focuses on modern custom designs with an in-house team of architects and designers for infill and new builds
6. Alair Homes Edmonton - Award-winning for infill and renovations like "California Inspired Custom Home" and "The Floating Glass House
Intrigue Builders - not mentioned.
2. Effect Home Builders Ltd
3. Habitat Studio - Operating since 1992, specializes in distinctive, environmentally friendly custom homes; won the 2023 Pinnacle Award for
4. Timber Haus Developments - Premier builder for naturally inspired custom homes tailored to lifestyles, based in central Edmonton
5. Kanvi Homes - Focuses on modern custom designs with an in-house team of architects and designers for infill and new builds
6. Alair Homes Edmonton - Award-winning for infill and renovations like "California Inspired Custom Home" and "The Floating Glass House
Intrigue Builders - not mentioned.
✗ NOT FOUND
PERPLEXITY
Query: top rated custom home builder in Edmonton AB
1. Effect Home Builders Ltd
2. Alair Homes - | Locally owned custom builder; part of North
Intrigue Builders - not mentioned.
2. Alair Homes - | Locally owned custom builder; part of North
Intrigue Builders - not mentioned.
✗ NOT FOUND
PERPLEXITY
Query: custom home builder recommendations Edmonton AB
1. Effect Home Builders Ltd
2. Alair Homes - Offers bespoke homes and renovations with a transparent online portal for full build access; multiple awards like Awards
3. Kanvi Homes - Provides modern infill and custom designs via in-house architect and designers; empowers clients with streamlined proces
4. Habitat Studio - Builds distinctive, environmentally friendly homes since 1992; won 2023 Pinnacle Award for Small Volume Builders
5. Kimberley Homes - Seven-time Builder of the Year; constructs luxury single-family homes and townhomes with attention to detail
6. Sterling Homes - Family-owned with affordable bespoke designs via high-volume savings passed to clients
Intrigue Builders - not mentioned.
2. Alair Homes - Offers bespoke homes and renovations with a transparent online portal for full build access; multiple awards like Awards
3. Kanvi Homes - Provides modern infill and custom designs via in-house architect and designers; empowers clients with streamlined proces
4. Habitat Studio - Builds distinctive, environmentally friendly homes since 1992; won 2023 Pinnacle Award for Small Volume Builders
5. Kimberley Homes - Seven-time Builder of the Year; constructs luxury single-family homes and townhomes with attention to detail
6. Sterling Homes - Family-owned with affordable bespoke designs via high-volume savings passed to clients
Intrigue Builders - not mentioned.
✗ NOT FOUND
Real Perplexity queries run April 2026 via sonar-pro API. Intrigue Builders appears in 0 of 3 Perplexity queries tested.
Google AI Overviews • Live Results • April 2026
What Google AI Shows for Custom Home Builder in Edmonton
GOOGLE AI
Query: "best custom home builder in Edmonton"
Google AI Overviews mirror the same competitor pattern seen in ChatGPT and Perplexity. The same authority signals (schema, citations, reviews, structured content) that drive ChatGPT and Perplexity citations also drive Google AI Overview inclusion.
Intrigue Builders is not currently in the Google AI Overview answer set for these queries.
✗ NOT IN OVERVIEW
Why Google AI Matters
Google AI Overviews now appear above traditional results for many local service queries. They draw from the same trust signals as ChatGPT and Perplexity. Fixing the schema, citation, and content gaps in this audit improves visibility across all three platforms simultaneously.
One foundation, three platforms. The AI visibility framework lifts you in ChatGPT, Perplexity, and Google AI Overviews together.
Full Keyword Audit Tracker
| Query | Value | ChatGPT | Perplexity | Google AI |
|---|---|---|---|---|
| who are the best custom home builder providers in Edmonton A | $50,000-500,000 | N/A | ✗ Not Found | N/A |
| top rated custom home builder in Edmonton AB | $50,000-500,000 | N/A | ✗ Not Found | N/A |
| custom home builder recommendations Edmonton AB | $50,000-500,000 | N/A | ✗ Not Found | N/A |
Competitor Comparison
Who AI Is Recommending Instead of You
Most Cited
Effect Home Builders Ltd
Cited by AI
3
AI Citations
✓
Visible
Cited in real AI queries for Edmonton construction.
Strong Competitor
Habitat Studio
Cited by AI
2
AI Citations
✓
Visible
Cited in real AI queries for Edmonton construction.
Notable Player
Timber Haus Developments
Cited by AI
2
AI Citations
✓
Visible
Cited in real AI queries for Edmonton construction.
You
Intrigue Builders
intriguebuilders.ca
3/3
AI Citations
0
Schema Types
Real business with real customers, but AI doesn't know it.
The cited competitors are not necessarily better at custom home builder. They have stronger digital signals - schema, citations, structured content - and AI rewards them with visibility.
Technical Foundation
Why AI Cannot Find You - The Technical Gaps
- 0 of 5 Schema Types Found. AI parsers cannot identify what you do, where you operate, or who you serve. Competitors with schema get cited first.
- Only 14 Backlinks (13 Referring Domains). Low authority signals. AI weights citations from third-party sites heavily when deciding who to recommend.
- Only 1 Organic Keywords Ranking. Limited content footprint means AI has little to learn about your services.
Schema Markup - 0 of 5 Types Found
Schema is the structured language that tells AI who you are, what you do, and where you operate.
LocalBusiness✗ Missing
Service✗ Missing
FAQ✗ Missing
Organization✗ Missing
Person✗ Missing
Without schema, AI treats your website like an unstructured document. Competitors with schema get parsed and cited first.
Domain Signals
- ▸ Backlinks: 14
- ▸ Referring domains: 13
- ▸ Organic keywords: 1
- ▸ Domain: intriguebuilders.ca
Review & Authority Signals
Why Reviews and Citations Matter for AI
AI systems like ChatGPT and Perplexity heavily weight third-party validation when deciding who to recommend. The competitors AI is citing typically share three patterns:
- High review velocity with consistent owner replies. AI reads review momentum as an active business signal.
- Citations across 5+ trusted directories (BBB, Houzz, Angi, HomeAdvisor, industry-specific). AI cross-references multiple sources.
- Detailed service pages with FAQ schema and quotable claims. AI extracts structured answers from structured content.
3/3
Your AI Citation Rate
$100K-400K
Estimated Annual Revenue Gap
Real Business, Zero AI Visibility
Intrigue Builders has the operations. AI just cannot see them yet.
Proof - Same System, Different Industry
Our Client Ranks #1 in ChatGPT
Advanced Center for Cosmetic Dentistry
St. Petersburg, FL - Cosmetic & Restorative Dentistry
#1
ChatGPT Ranking
193%
Traffic Increase
5
Months
What we built for them
- Entity signal building across all major directories
- FAQ + Service schema on every service page
- AI-trusted citation building
- Location-specific content targeting
- Google Maps optimization + ongoing monthly work
#1 RESULT
Real ChatGPT screenshot. Our client appears first, with photos.
Methodology Proof
The Framework Works Across Industries
3 Clients Now Ranking #1 in ChatGPT
Dentist, Moving Company, Moving Company - Different industries, same framework
3
Clients at #1
100%
Success Rate
3-5
Months to #1
Different industries, different markets, same 5-step framework producing the same outcome. Construction is next.
The 5-Step Framework
1AI Visibility Audit - find the gaps (where you are now)
2Entity & Schema Foundation - make AI understand you
3Content Optimization - give AI something to cite
4Citation Building - appear in AI trusted sources
5Monitoring & Optimization - stay ahead of competitors
3 clients ranking #1 in ChatGPT across different industries. The methodology is proven and repeatable.
Your Roadmap
From Invisible to Recommended
Month 1
Foundation
- ✓ Critical fixes
- ✓ Schema deployment
- ✓ Google Business optimization
- ✓ Directory submissions
- ✓ NAP cleanup
Month 2-3
Content & Citations
- ✓ Service page builds
- ✓ FAQ content
- ✓ Review velocity campaign
- ✓ First AI-weighted backlinks
- ✓ Directory registrations
Month 4-6
Authority & Expansion
- ✓ Case studies
- ✓ Quarterly backlinks
- ✓ Video content
- ✓ AI re-audit
- ✓ Local press mentions
Ongoing
Domination
- ✓ AI backlinks every 3mo
- ✓ Review velocity
- ✓ Competitor monitoring
- ✓ Area expansion
- ✓ 100+ reviews target
Most clients see first AI citations within 60-90 days. Full visibility within 4-6 months. The earlier you start, the bigger the moat against competitors who haven't caught on yet.
Common Questions
What You Might Be Thinking
"How is this different from SEO?"
Traditional SEO optimizes for Google's blue links. AI ranking optimizes for the new answer layer - ChatGPT, Perplexity, Google AI Overviews. The two are complementary, not competing. You need both.
"Can you guarantee results?"
We cannot guarantee a specific ranking. We can guarantee that the gaps in this audit are real and fixable. 3 clients are already ranking #1 in ChatGPT using this exact framework.
"How long does this take?"
Foundation work happens in month 1. Schema and directory presence within 2 weeks. First AI citations typically appear within 60-90 days. Your competitors already have a head start.
"We get most work through referrals."
Referrals are great, but homeowners are increasingly using AI to build shortlists before asking colleagues. If you are not in the AI answer, you are not on the shortlist. Even referral clients Google you first.
Next Steps
Intrigue Builders Has the Reputation. Let's Make AI See It.
Your Existing Strengths
- Real business serving Edmonton
- Established local operator
- Direct customer relationships
You have a real business with real customers in Edmonton. AI just doesn't know it yet. The 5-step framework above is how we fix that.
Right now, every custom home builder query in Edmonton sends customers to your competitors.
Prepared by Online Optimisers • AI Visibility Specialists • April 2026