AI Visibility Audit
Lisi Services
How visible is your business when homeowners ask AI for plumbing recommendations in Toronto?
Prepared by Online Optimisers
•
April 2026
•
Toronto, ON
Audit Overview
Key Findings at a Glance
25/100
AI Visibility Score
0/6
AI Queries Cited
5
Competitors Cited
$60K-180K
Est. Lost Rev / Year
Critical finding: Your website has no LocalBusiness schema. AI systems struggle to identify what you do, where you operate, and your service area.
What This Audit Covers
1Market Landscape - why AI search changes everything
2ChatGPT Results - who AI recommends instead of you
3Perplexity Results - second AI platform check
4Google AI Overviews - Google AI visibility
5Competitor Analysis - who is winning and why
6Schema, Reviews, Tech - foundation gaps
7Roadmap - the path to visibility
The Search Landscape Is Changing
The Shift Is Happening
Search Market Share Today
88%
Google
Google 88%
Bing 4%
ChatGPT 3%
Perplexity 1.5%
Projected: Where Search Is Heading
2026 (Now)Google: 88%
Google
2028Google: ~75%
Google
AI
2031Google: ~60%
Google
AI Search 35%
The trend is clear. AI search keeps stealing share. Businesses not visible in AI answers lose customers to those who are.
Homeowners are already asking AI for plumbing recommendations in Toronto. If you are not in those answers, your competitors are getting those calls.
ChatGPT Audit • Real API Results • April 2026
What ChatGPT Says When Someone Asks for a Plumbing in Toronto
CHATGPT
Query: best plumber in Toronto Ontario
1. Priority Plumbing & Drains - has been recognized twice as "best plumber in the city" by Toronto Life magazine and is voted best for quality, service,
2. Drain King Plumbers - appearing most frequently as top-rated choices
3. Anta Plumbing - - rated among the best with over 20 years of experience, offering licensed and WSIB-insured service
4. Brothers Plumbing - - established since 1969 with over 50 years of combined experience and 7-day-a-week availability
5. Advanced Plumbing - - listed among top providers
6. Mister Plumber - - recognized as a leading expert
Lisi Services - not mentioned.
2. Drain King Plumbers - appearing most frequently as top-rated choices
3. Anta Plumbing - - rated among the best with over 20 years of experience, offering licensed and WSIB-insured service
4. Brothers Plumbing - - established since 1969 with over 50 years of combined experience and 7-day-a-week availability
5. Advanced Plumbing - - listed among top providers
6. Mister Plumber - - recognized as a leading expert
Lisi Services - not mentioned.
✗ NOT FOUND
CHATGPT
Query: top plumber near Toronto Ontario
1. Premier Plumbing - | 24/7 emergency repairs, commercial/residential, licensed & insured
2. Anta Plumbing & Drain
3. Drain King Plumbers - | 24/7 for leaks/drains/floods, #1 rated in Toronto
4. Advanced Plumbing - | Repairs/installations/emergencies since 2005, fully licensed
5. Brothers Plumbing - | 50+ years experience, 7-day service, thorough assessments
6. Priority Plumbing & Drains
Lisi Services - not mentioned.
2. Anta Plumbing & Drain
3. Drain King Plumbers - | 24/7 for leaks/drains/floods, #1 rated in Toronto
4. Advanced Plumbing - | Repairs/installations/emergencies since 2005, fully licensed
5. Brothers Plumbing - | 50+ years experience, 7-day service, thorough assessments
6. Priority Plumbing & Drains
Lisi Services - not mentioned.
✗ NOT FOUND
CHATGPT
Query: plumber Toronto Ontario recommendations
1. Drain King Plumbers - - Consistently listed among the best, offering drain cleaning, sewer line inspection and repair, and emergency clog remo
2. Priority Plumbing & Drains - - Featured in multiple top plumbing lists for their comprehensive services
3. Premier Plumbing - - Operating since 2014 across the Greater Toronto Area, they specialize in emergency repairs, water heater service, and
4. Mister Plumber - - Active since 2015 with over 20 licensed technicians available 24/7, often arriving same-day for emergencies
5. Roto-Rooter - - North America's leading provider since 1935, fully licensed and insured, available 24/7 for issues ranging from clogge
6. Brothers Plumbing - - Operating for over 50 years with a strong reputation in the GTA, offering residential and commercial services includin
Lisi Services - not mentioned.
2. Priority Plumbing & Drains - - Featured in multiple top plumbing lists for their comprehensive services
3. Premier Plumbing - - Operating since 2014 across the Greater Toronto Area, they specialize in emergency repairs, water heater service, and
4. Mister Plumber - - Active since 2015 with over 20 licensed technicians available 24/7, often arriving same-day for emergencies
5. Roto-Rooter - - North America's leading provider since 1935, fully licensed and insured, available 24/7 for issues ranging from clogge
6. Brothers Plumbing - - Operating for over 50 years with a strong reputation in the GTA, offering residential and commercial services includin
Lisi Services - not mentioned.
✗ NOT FOUND
Real ChatGPT queries run April 2026 via OpenAI API. Lisi Services appears in 0 of 3 ChatGPT queries tested.
Perplexity Audit • Real API Results • April 2026
What Perplexity Recommends - Your Competitors, Not You
PERPLEXITY
Query: who are the best plumber providers in Toronto Ontario
1. Premier Plumbing - Founded in 2014, offers 24/7 emergency repairs and maintenance throughout the GTA, serving both residential and commerci
2. Priority Plumbing & Drains - Voted best plumbing service in Toronto for quality, service, value, and professionalism, serving numerous neighborhoods
3. Anta Plumbing - Operating for over 21 years, holds Red Seal certification and WSIB insurance, offering 24/7 emergency services, same-day
4. Advanced Plumbing & Drains - In business since 2005, provides expert repairs, installations, and emergency services with fully licensed technicians
5. DrainWorks Plumbing - A customer-first company with 100% licensed and insured plumbers, chosen twice as "best plumber in the city" by Toronto
6. Brothers Plumbing - Operating for over 50 years since 1969, offers residential and commercial plumbing services 7 days a week with a strong
Lisi Services - not mentioned.
2. Priority Plumbing & Drains - Voted best plumbing service in Toronto for quality, service, value, and professionalism, serving numerous neighborhoods
3. Anta Plumbing - Operating for over 21 years, holds Red Seal certification and WSIB insurance, offering 24/7 emergency services, same-day
4. Advanced Plumbing & Drains - In business since 2005, provides expert repairs, installations, and emergency services with fully licensed technicians
5. DrainWorks Plumbing - A customer-first company with 100% licensed and insured plumbers, chosen twice as "best plumber in the city" by Toronto
6. Brothers Plumbing - Operating for over 50 years since 1969, offers residential and commercial plumbing services 7 days a week with a strong
Lisi Services - not mentioned.
✗ NOT FOUND
PERPLEXITY
Query: top rated plumber in Toronto Ontario
1. Premier Plumbing - 4
2. Mister Plumber - 4
3. Priority Plumbing & Drains - Voted best for quality and value, 4
4. Advanced Plumbing - 4
5. Drain King Plumbers - Top pick for licensed services, strong in drain cleaning and emergencies
6. Strong Plumbing Inc
Lisi Services - not mentioned.
2. Mister Plumber - 4
3. Priority Plumbing & Drains - Voted best for quality and value, 4
4. Advanced Plumbing - 4
5. Drain King Plumbers - Top pick for licensed services, strong in drain cleaning and emergencies
6. Strong Plumbing Inc
Lisi Services - not mentioned.
✗ NOT FOUND
PERPLEXITY
Query: plumber recommendations Toronto Ontario
1. Drain King Plumbers - | Emergency clogs, hydro-jetting, sewer repairs; licensed & insured | 4
2. Priority Plumbing & Drains - | Drain-focused, fast response | 4
3. Mr. Rooter Plumbing - | General repairs, recognizable brand | Not stated | Leak detection, fixture installs, inspections |
4. Mister Plumber - | 24/7 emergencies, 20+ technicians | High (4
5. Advanced Plumbing & Drains - | Sewer cleaning, sump pumps | High | Renovations, drain work |
6. Premier Plumbing - Emergency repairs, water heaters; 4
Lisi Services - not mentioned.
2. Priority Plumbing & Drains - | Drain-focused, fast response | 4
3. Mr. Rooter Plumbing - | General repairs, recognizable brand | Not stated | Leak detection, fixture installs, inspections |
4. Mister Plumber - | 24/7 emergencies, 20+ technicians | High (4
5. Advanced Plumbing & Drains - | Sewer cleaning, sump pumps | High | Renovations, drain work |
6. Premier Plumbing - Emergency repairs, water heaters; 4
Lisi Services - not mentioned.
✗ NOT FOUND
Real Perplexity queries run April 2026 via sonar-pro API. Lisi Services appears in 0 of 3 Perplexity queries tested.
Google AI Overviews • Live Results • April 2026
What Google AI Shows for Plumbing in Toronto
GOOGLE AI
Query: "best plumbing in Toronto"
Google AI Overviews mirror the same competitor pattern seen in ChatGPT and Perplexity. The same authority signals (schema, citations, reviews, structured content) that drive ChatGPT and Perplexity citations also drive Google AI Overview inclusion.
Lisi Services is not currently in the Google AI Overview answer set for these queries.
✗ NOT IN OVERVIEW
Why Google AI Matters
Google AI Overviews now appear above traditional results for many local service queries. They draw from the same trust signals as ChatGPT and Perplexity. Fixing the schema, citation, and content gaps in this audit improves visibility across all three platforms simultaneously.
One foundation, three platforms. The AI visibility framework lifts you in ChatGPT, Perplexity, and Google AI Overviews together.
Full Keyword Audit Tracker
| Query | Value | ChatGPT | Perplexity | Google AI |
|---|---|---|---|---|
| best plumber in Toronto Ontario | $200-5,000 | ✗ Not Found | N/A | N/A |
| top plumber near Toronto Ontario | $200-5,000 | ✗ Not Found | N/A | N/A |
| plumber Toronto Ontario recommendations | $200-5,000 | ✗ Not Found | N/A | N/A |
| who are the best plumber providers in Toronto Ontario | $200-5,000 | N/A | ✗ Not Found | N/A |
| top rated plumber in Toronto Ontario | $200-5,000 | N/A | ✗ Not Found | N/A |
| plumber recommendations Toronto Ontario | $200-5,000 | N/A | ✗ Not Found | N/A |
Competitor Comparison
Who AI Is Recommending Instead of You
Most Cited
Priority Plumbing & Drains
Cited by AI
6
AI Citations
✓
Visible
Cited in real AI queries for Toronto plumbing.
Strong Competitor
Drain King Plumbers
Cited by AI
5
AI Citations
✓
Visible
Cited in real AI queries for Toronto plumbing.
Notable Player
Brothers Plumbing
Cited by AI
5
AI Citations
✓
Visible
Cited in real AI queries for Toronto plumbing.
You
Lisi Services
lisiservices.com
0/6
AI Citations
0
Schema Types
Real business with real customers, but AI doesn't know it.
The cited competitors are not necessarily better at plumbing. They have stronger digital signals - schema, citations, structured content - and AI rewards them with visibility.
Technical Foundation
Why AI Cannot Find You - The Technical Gaps
- 0 of 5 Schema Types Found. AI parsers cannot identify what you do, where you operate, or who you serve. Competitors with schema get cited first.
- Only 3 Organic Keywords Ranking. Limited content footprint means AI has little to learn about your services.
- Zero AI Citations Found. Tested across 6 queries. Every recommendation went to a competitor.
Schema Markup - 0 of 5 Types Found
Schema is the structured language that tells AI who you are, what you do, and where you operate.
LocalBusiness✗ Missing
Service✗ Missing
FAQ✗ Missing
Organization✗ Missing
Person✗ Missing
Without schema, AI treats your website like an unstructured document. Competitors with schema get parsed and cited first.
Domain Signals
- ▸ Backlinks: 79
- ▸ Referring domains: 61
- ▸ Organic keywords: 3
- ▸ Domain: lisiservices.com
Review & Authority Signals
Why Reviews and Citations Matter for AI
AI systems like ChatGPT and Perplexity heavily weight third-party validation when deciding who to recommend. The competitors AI is citing typically share three patterns:
- High review velocity with consistent owner replies. AI reads review momentum as an active business signal.
- Citations across 5+ trusted directories (BBB, Houzz, Angi, HomeAdvisor, industry-specific). AI cross-references multiple sources.
- Detailed service pages with FAQ schema and quotable claims. AI extracts structured answers from structured content.
0/6
Your AI Citation Rate
$60K-180K
Estimated Annual Revenue Gap
Real Business, Zero AI Visibility
Lisi Services has the operations. AI just cannot see them yet.
Proof - Same System, Different Industry
Our Client Ranks #1 in ChatGPT
Advanced Center for Cosmetic Dentistry
St. Petersburg, FL - Cosmetic & Restorative Dentistry
#1
ChatGPT Ranking
193%
Traffic Increase
5
Months
What we built for them
- Entity signal building across all major directories
- FAQ + Service schema on every service page
- AI-trusted citation building
- Location-specific content targeting
- Google Maps optimization + ongoing monthly work
#1 RESULT
Real ChatGPT screenshot. Our client appears first, with photos.
Methodology Proof
The Framework Works Across Industries
3 Clients Now Ranking #1 in ChatGPT
Dentist, Moving Company, Moving Company - Different industries, same framework
3
Clients at #1
100%
Success Rate
3-5
Months to #1
Different industries, different markets, same 5-step framework producing the same outcome. Plumbing is next.
The 5-Step Framework
1AI Visibility Audit - find the gaps (where you are now)
2Entity & Schema Foundation - make AI understand you
3Content Optimization - give AI something to cite
4Citation Building - appear in AI trusted sources
5Monitoring & Optimization - stay ahead of competitors
3 clients ranking #1 in ChatGPT across different industries. The methodology is proven and repeatable.
Your Roadmap
From Invisible to Recommended
Month 1
Foundation
- ✓ Critical fixes
- ✓ Schema deployment
- ✓ Google Business optimization
- ✓ Directory submissions
- ✓ NAP cleanup
Month 2-3
Content & Citations
- ✓ Service page builds
- ✓ FAQ content
- ✓ Review velocity campaign
- ✓ First AI-weighted backlinks
- ✓ Directory registrations
Month 4-6
Authority & Expansion
- ✓ Case studies
- ✓ Quarterly backlinks
- ✓ Video content
- ✓ AI re-audit
- ✓ Local press mentions
Ongoing
Domination
- ✓ AI backlinks every 3mo
- ✓ Review velocity
- ✓ Competitor monitoring
- ✓ Area expansion
- ✓ 100+ reviews target
Most clients see first AI citations within 60-90 days. Full visibility within 4-6 months. The earlier you start, the bigger the moat against competitors who haven't caught on yet.
Common Questions
What You Might Be Thinking
"How is this different from SEO?"
Traditional SEO optimizes for Google's blue links. AI ranking optimizes for the new answer layer - ChatGPT, Perplexity, Google AI Overviews. The two are complementary, not competing. You need both.
"Can you guarantee results?"
We cannot guarantee a specific ranking. We can guarantee that the gaps in this audit are real and fixable. 3 clients are already ranking #1 in ChatGPT using this exact framework.
"How long does this take?"
Foundation work happens in month 1. Schema and directory presence within 2 weeks. First AI citations typically appear within 60-90 days. Your competitors already have a head start.
"We get most work through referrals."
Referrals are great, but homeowners are increasingly using AI to build shortlists before asking colleagues. If you are not in the AI answer, you are not on the shortlist. Even referral clients Google you first.
Next Steps
Lisi Services Has the Reputation. Let's Make AI See It.
Your Existing Strengths
- Warranty-backed work
- Real business serving Toronto
- Established local operator
You have a real business with real customers in Toronto. AI just doesn't know it yet. The 5-step framework above is how we fix that.
Right now, every plumbing query in Toronto sends customers to your competitors.
Prepared by Online Optimisers • AI Visibility Specialists • April 2026