Safe 4 USA Security

Day 1 Fixes

New website handles most of these automatically

Remove noindex, nofollow meta tag (automatic with new Astro site)
Fix email domain mismatch - standardize to security@safe4usasecurity.net everywhere
Remove lorem ipsum placeholder testimonial
Install Google Analytics (GA4) on new site
Set up Google Search Console, verify ownership, submit sitemap.xml
Set up Bing Webmaster Tools

Google Business Profile Optimization

Claim full admin access to GBP listing
Update business description with entity-rich copy (military credentials, all 14 services, FL license number)
Add all relevant categories: Security Guard Service, Security System Installer, Private Investigator, Event Planner (security events), Safety Consultant, Self-Defense School
Upload 20+ photos: team headshots, operations, K9 units, vehicles, training, office
Set service area to cover Hallandale Beach, Fort Lauderdale, Miami, Pompano Beach, Hollywood FL
Add all 14 services with descriptions
Enable messaging and booking
Post first GBP update (company intro + credential highlight)

Spam Cleanup

Generate disavow file for the 52% spam/PBN backlinks identified in audit
Submit disavow file via Google Search Console
Document which domains were disavowed for future reference

Goal: Get listed on every platform AI systems pull from when recommending security companies.

AI Citation Sources

Tier 1 - High Priority

Platform	Status	Action
Google Business Profile	Listed (8 reviews, 5.0)	Optimize fully (see Phase 1)
Yelp	Claimed, 0 reviews	Add photos, full description, request first 5 reviews
BBB	Missing	Apply for accreditation - strong trust signal for AI
Facebook Business	Present	Optimize with full service list, photos, reviews
LinkedIn Company	Present	Full page with team profiles linked
Apple Maps	Unknown	Submit via Apple Business Connect
Bing Places	Unknown	Submit listing

Security Industry Directories

Tier 2 - Industry Authority

Platform	Why It Matters
ASIS International	The global security industry association - major authority signal
Electronic Security Association (ESA/Alarm.org)	Industry body, cited by AI for security recommendations
SecurityInfoWatch.com	Industry publication with company directory
SDM Magazine	Top security industry publication
Security Magazine	Another top industry publication
National Association of Security Companies (NASCO)	Trade association

General Business Directories

Tier 3 - General Visibility

Platform	Action
Thumbtack	Create profile for event security + commercial security
Angi (formerly HomeAdvisor)	Residential + commercial security services
MapQuest	Submit listing
Alignable	Already present - optimize
Hallandale Beach Chamber of Commerce	Join + get listed
Fort Lauderdale Chamber of Commerce	Join + get listed
Greater Miami Chamber of Commerce	Join + get listed
Veteran-owned business directories	NaVOBA, VetBiz, Veteran Owned Business Directory

NAP Consistency - Use Exactly Across All Listings

Name: Safe 4 USA Security

Address: 800 SE 4th Ave, Ste 707, Hallandale Beach, FL 33009

Phone: (754) 544-1544

Website: https://safe4usasecurity.net

Email: security@safe4usasecurity.net

Service Pages

8 deep service pages, launched with the new website

Each service page includes: 500+ words of specific, differentiated content, 5-8 FAQ pairs targeting AI citation queries, Service schema + FAQPage schema, internal links to related services, sidebar CTA with lead form, and real examples/credentials/stats.

Page	Primary Keyword	Secondary Keywords
Armed Security Guards	armed security guards Florida	armed guard service Fort Lauderdale, licensed armed security Hallandale Beach
Executive Protection	executive protection Florida	personal bodyguard South Florida, VIP security Miami
School Security	school security Florida	educational institution security, school guard service Broward County
Event Security	event security Florida	private event security Miami, concert security Fort Lauderdale
K9 Security	K9 security Florida	security dog patrol Fort Lauderdale, K9 unit hire South Florida
Commercial Security	commercial security Florida	office building security, warehouse security Hallandale Beach
CCTV Monitoring	CCTV monitoring Florida	24/7 security monitoring, live camera surveillance South Florida
Active Shooter Training	active shooter training Florida	active shooter response, workplace violence training South Florida

Location Pages

3 city-specific pages targeting "[service] in [city]" queries

Each location page: 400+ words, local landmarks/context, testimonial from a client in that area (if available), LocalBusiness schema with geo coordinates.

Page	Target Keywords
Hallandale Beach	security company Hallandale Beach FL, security guard Hallandale Beach
Fort Lauderdale	security company Fort Lauderdale FL, armed guards Fort Lauderdale
Miami	security company Miami FL, event security Miami

Blog Content Calendar

2 posts per month, months 1-3

Month 1

"How to Choose a Security Company in South Florida"

"School Security Best Practices: A Green Beret's Guide"

Month 2

"Armed vs. Unarmed Security Guards: Which Does Your Business Need?"

"Event Security Planning: What to Ask Before You Hire"

Month 3

"Why Military Veterans Make the Best Security Professionals"

"CCTV vs. Live Guards: The Real Cost Comparison for Florida Businesses"

Each post: 800-1200 words, FAQ section at bottom, author linked to team member Person schema, internal links to relevant service pages.

Team Entity Building

Each team member bio on the About page functions as an entity document
Person schema with alumniOf (military units), knowsAbout (specializations), jobTitle
Link team LinkedIn profiles as sameAs in schema
Goal: AI systems recognize Denis Voit, Kenny Robertson, etc. as security experts

Current State & Competitive Gap

Safe 4 USA

8

Google Reviews

5.0 ★

Competitors

Fast Guard 78 reviews

Allied Universal 171 reviews

Security USA Inc. 10 reviews

Review Growth Targets

8

Now

13

Month 1

23

Month 3

38

Month 6

Also build Yelp to 5+ reviews

Tactics

After every completed contract: send Google review request via GHL automation
Create a simple review link (g.page/[profile]/review) for easy sharing
Denis asks satisfied clients personally (highest conversion)
Reply to every review within 24 hours (engagement signal)
Never incentivize or fake reviews

Backlink Strategy

Current State

42

Total Backlinks

52% spam - after disavow: ~20 real

Domain Rating: 0

Month 6 Target

80+

Quality Backlinks

Domain Rating: 15+

Link Sources (Prioritized by ROI)

Directory links (Phase 2) - 15-20 links from business and industry directories
Chamber of Commerce links - 3 high-authority local links
Veteran-owned business press - pitch local media: "Hallandale Beach security company founded by ex-military team including Green Beret, Special Forces, Secret Service"
Industry publications - guest posts on SecurityInfoWatch, SDM, Security Magazine
HARO / Qwoted / Help a B2B Writer - position team as expert commentators on security topics
Local business journal - South Florida Business Journal, Sun Sentinel business section
Link gap targets - domains linking to Security USA, Homeland Patrol, Fast Guard but not Safe4USA (identified in full audit Phase 8)

Content Marketing

Repurpose service page content into LinkedIn articles (Denis as author)
Share GBP posts weekly (1 per week minimum)
If Denis does speaking/training events, get event site links

What Makes AI Cite a Business

Structured data - JSON-LD schema on every page (handled in website build)
Direct answers - FAQ content that directly answers "who is the best [service] in [city]"
Third-party validation - reviews, directory listings, press mentions
Unique claims - specific stats and differentiators AI can quote
Entity presence - consistent information across multiple authoritative sources
Content freshness - regular updates signal active business

Quotable Claims to Build Into Content

Specific, citable statements AI systems can reference

" 75+ combined years of military and law enforcement experience

" Team includes US Army Green Beret, British Special Forces, and former Secret Service

" Licensed Florida Class B security agency (B1900246)

" 14 specialized security services including K9 units and armored vehicles

" Serving South Florida since [founding year]

" 5.0 star rating on Google with [X] reviews

Monthly AI Monitoring

Re-run 10 core queries across ChatGPT, Perplexity, Google AIO
Track: which queries cite Safe4USA, position in citation list, new competitors appearing
Quarterly full re-audit using /full-audit skill

Timeframe	Metric	Target	Difficulty
Week 1	noindex removed, site live	Done	Easy
Week 2	GSC verified, sitemap submitted	Indexed pages > 0	Easy
Month 1	Directory submissions complete	15+ listings	Easy
Month 1	Google reviews	13+	Easy
Month 2	First ranked keywords	Any keyword in top 100	Medium
Month 3	AI citations	> 0/30 (any citation is a win)	Medium
Month 3	Google reviews	23+	Easy
Month 3	Domain Rating	> 5	Medium
Month 6	AI citations	> 5/30	Medium
Month 6	Ranked keywords (top 20)	> 20	Medium
Month 6	Google reviews	38+	Easy
Month 6	Domain Rating	> 15	Medium
Month 6	Organic traffic	200+ visits/month	Medium
Month 12	AI citations	> 10/30 (competitive with Security USA)	Hard

Paid advertising management (separate strategy doc)
Social media content management
Ongoing content writing beyond initial 6 blog posts
PR/media outreach execution (we provide the angles, Denis pitches)
GHL CRM setup and management (separate setup)

These can be added as the partnership proves out.

Table of Contents

Starting Point Assessment

Emergency Foundation

Day 1 Fixes

Google Business Profile Optimization

Spam Cleanup

Directory & Citation Blitz

AI Citation Sources

Security Industry Directories

General Business Directories

NAP Consistency - Use Exactly Across All Listings

Content Engine

Service Pages

Location Pages

Blog Content Calendar

Month 1

Month 2

Month 3

Team Entity Building

Review Acquisition

Current State & Competitive Gap

Safe 4 USA

Competitors

Review Growth Targets

Tactics

Authority Building

Backlink Strategy

Current State

Month 6 Target

Link Sources (Prioritized by ROI)

Content Marketing

AI-Specific Optimization

What Makes AI Cite a Business

Quotable Claims to Build Into Content

Monthly AI Monitoring

Success Metrics & Timeline

What This Does Not Include