AI Visibility Audit

Soft Touch Moving and Storage · Indianapolis, IN · 2026-04-06

AI VISIBILITY SCORE

33/100

poor

ChatGPT

5/20

queries cited

Perplexity

2/20

queries cited

Google AI Overview

2/20

cited / 7 triggered

Domain Rank

130

DataForSEO

Backlinks

347

166 referring domains

Ranked Keywords

134

organic positions

Schema Score

7/25

4 types found

AI Visibility Score: 33/100 (POOR)

Component	Score	Detail
AI Platform Citations	4/25	9/60 queries cited
Schema Markup	7/25	4 schemas found
AI-Weighted Backlinks	20/25	166 referring main domains
Content Citability	2/25	Perplexity in-content + in-sources signal

Headline Findings

5/20 ChatGPT queries cited Soft Touch Moving and Storage (25%)
2/20 Perplexity queries cited Soft Touch Moving and Storage (10%)
2/20 Google AI Overview queries cited Soft Touch Moving and Storage (7/20 triggered AIO)
1/5 Google Maps queries returned Soft Touch Moving and Storage in top 20
Domain Rank 130 | 347 backlinks | 166 referring domains
134 ranked keywords (organic ETV: 2138.1505097933114)
Schema score: 7/25 (4 types found)

Section 1 - ChatGPT Visibility (5/20)

Cited In:

Q4 - "best movers Bloomington IN"

> s, covering 196,000 miles last year.

[Soft Touch Moving & Storage Co](http://softtouchmovingandstorage.com/?utm_source=openai)

Closed · Moving and storage service · 4.3 (118 reviews)

_3150 S Walnut St, Bloomington, IN 47401_

A full-ser...

Q8 - "who should I hire to move in Bloomington IN"

> provide portable storage containers.

[Soft Touch Moving & Storage Co](http://softtouchmovingandstorage.com/?utm_source=openai)

Closed · Moving and storage service · 4.3 (118 reviews)

_3150 S Walnut St, Bloomington, IN 47401_

A full-ser...

Q16 - "residential movers Indianapolis"

> ncluding full-service packing and custom crating.

[Soft Touch Moving](http://softtouchmovingandstorage.com/?utm_source=openai)

Closed · Mover · 4.9 (49 reviews)

_5136b E 65th St, Indianapolis, IN 46220_

A full-service moving company of...

Q19 - "Soft Touch Moving Indianapolis reviews"

> Soft Touch Moving & Storage, based in Indianapolis, IN, has garnered a strong reputation for its moving services. The company boasts an impressive 98% positive feedback rate from 54 reviews, with no negative reviews reported. ([movebuddha.com](https:...

Q20 - "is Soft Touch Moving a good company"

> "Soft Touch Moving" operates under various names and locations, leading to a range of customer experiences. Here's a summary of feedback from different branches:

Soft Touch Moving & Packing (Phoenix, AZ):

Customer Reviews: This branch has ...

Absent From:

Q1 - "best moving company Indianapolis IN"
Q2 - "top rated movers Indianapolis"
Q3 - "best moving and storage Indianapolis"
Q5 - "moving company Carmel IN"
Q6 - "who are the best movers in Indianapolis"
Q7 - "what is the best moving company in Indianapolis"
Q9 - "can you recommend a mover in Indianapolis"
Q10 - "what moving company should I use in Indianapolis"
Q11 - "movers and storage Indianapolis"
Q12 - "long distance movers Indianapolis"

...and 5 more

Section 2 - Perplexity Visibility (2/20)

In response: 2/20 | In sources only: 0/20

Cited In:

Q19 - "Soft Touch Moving Indianapolis reviews"

> **Soft Touch Moving (also listed as Soft Touch Movers or Soft Touch Moving & Storage) receives predominantly positive reviews across platforms, with customers frequently praising their punctuality, efficiency, professionalism, and careful handling of...

Q20 - "is Soft Touch Moving a good company"

> **Soft Touch Moving receives mostly positive customer reviews for efficiency, professionalism, and care with items across its locations in Indiana (e.g., Bloomington, Martinsville) and Arizona (e.g., Phoenix, Tempe), but it has some serious complaint...

Section 3 - Google AI Overview (2/20 cited, 7/20 triggered)

AI Overview cited:

Q13 - "licensed insured movers Indianapolis"

Sources: twomenandatruck.com, shermanmoving.com, extraspace.com

Q20 - "is Soft Touch Moving a good company"

Sources: softtouchmovingandstorage.com, m.yelp.com, m.yelp.com

AIO triggered but did NOT cite us:

Q1 - "best moving company Indianapolis IN"

Sources cited instead: reddit.com, reddit.com, forbes.com

Q6 - "who are the best movers in Indianapolis"

Sources cited instead: reddit.com, reddit.com, forbes.com

Q7 - "what is the best moving company in Indianapolis"

Sources cited instead: reddit.com, reddit.com, m.yelp.com

Q9 - "can you recommend a mover in Indianapolis"

Sources cited instead: m.yelp.com, reddit.com, reddit.com

Q10 - "what moving company should I use in Indianapolis"

Sources cited instead: reddit.com, reddit.com, reddit.com

Organic positions for AI-tested queries:

Q4 - "best movers Bloomington IN" - position #8
Q13 - "licensed insured movers Indianapolis" - position #15
Q17 - "packing services Indianapolis" - position #10
Q19 - "Soft Touch Moving Indianapolis reviews" - position #3
Q20 - "is Soft Touch Moving a good company" - position #11

Section 4 - Google Maps Pack (1/5)

"moving company Bloomington IN" - position #4

Missing from:

"movers Indianapolis IN" - top 5 currently:

- 1. You Move Me Indianapolis (4.8* / 837 reviews)

- 2. All My Sons Moving & Storage (4.6* / 3650 reviews)

- 3. Two Men and a Truck Moving and Storage (4.5* / 635 reviews)

- 4. All My Sons Moving & Storage (4.6* / 1177 reviews)

- 5. My Movers Inc (4.8* / 130 reviews)

"moving and storage Indianapolis" - top 5 currently:

- 1. Planes Moving & Storage of Indianapolis (4.9* / 982 reviews)

- 2. All My Sons Moving & Storage (4.6* / 3650 reviews)

- 3. You Move Me Indianapolis (4.8* / 837 reviews)

- 4. All My Sons Moving & Storage (4.6* / 1177 reviews)

- 5. Leaders Moving & Storage Co. (4.7* / 1106 reviews)

"long distance movers Indianapolis" - top 5 currently:

- 1. All My Sons Moving & Storage (4.6* / 3650 reviews)

- 2. Bellhop Moving - Indianapolis (4.4* / 496 reviews)

- 3. Moves For Less of Indianapolis (4.8* / 901 reviews)

- 4. You Move Me Indianapolis (4.8* / 837 reviews)

- 5. Move Indy (4.9* / 478 reviews)

"packing services Indianapolis" - top 5 currently:

- 1. Planes Moving & Storage of Indianapolis (4.9* / 982 reviews)

- 2. All My Sons Moving & Storage (4.6* / 3650 reviews)

- 3. Britt's Professional Packing (4.2* / 33 reviews)

- 4. Moves For Less of Indianapolis (4.8* / 901 reviews)

- 5. My Movers Inc (4.8* / 130 reviews)

Section 5 - SEO Foundation

Domain Rank: 130
Backlinks: 347
Referring Domains: 169
Referring Main Domains: 166
Spam Score: 21
Ranked Keywords: 134
Organic ETV: 2138.1505097933114

Top 20 Ranked Keywords

#	Keyword	Position	Volume	CPC
1	moving service storage	76	9900	$34.20
2	move and storage	81	8100	$20.15
3	storage moving companies	72	8100	$39.54
4	packing and removal company	63	4400	$28.06
5	indy moving companies	63	2900	$23.73
6	lexington moving companies	68	2400	$19.17
7	storage facilities bloomington indiana	55	2400	$7.93
8	packing moving services near me	84	1300	$32.83
9	bloomington in movers	7	1000	$13.50
10	bloomington in moving companies	5	1000	$13.50
11	bloomington indiana movers	7	1000	$13.50
12	bloomington movers	7	1000	$13.50
13	bloomington moving company	5	1000	$13.50
14	home packing service	60	1000	$16.02
15	house packing services	67	1000	$16.02
16	household packing service	50	1000	$16.02
17	movers bloomington	5	1000	$13.50
18	movers bloomington indiana	5	1000	$13.50
19	movers in bloomington	5	1000	$13.50
20	movers in bloomington indiana	6	1000	$13.50

Striking Distance Keywords (positions 11-20, ready to push to page 1)

Keyword	Position	Volume	CPC
mobile home movers in indiana	16	70	$5.87

Top 15 Referring Domains

Domain	Rank	Backlinks
intuhire.com	63	4
callupcontact.com	51	1
pricehomeimprovements.com	23	6
loserve.com	16	4
bunity.com	7	2
ec2-54-87-57-223.compute-1.amazonaws.com	7	1
talktradings.com	7	1
chamberbloomington.org	2	25
seomuda.id	0	1
torun-stolarz.pl	0	1
ododuorpremium.com	0	1
ycm.info	0	1
shoplogist.com	0	1
apeopledirectory.com	0	1
phinin.com	0	1

Algorithmic Competitors (DataForSEO Labs)

Domain	Intersections	Avg Position	Ranked KWs
softtouchmovingandstorage.com	134	46.514925373134325	134
yelp.com	128	8.96875	128
twomenandatruck.com	107	12.046728971962617	107
uhaul.com	103	23.805825242718445	103
facebook.com	101	19.88118811881188	101
allied.com	94	23.47872340425532	94
reddit.com	93	19.387096774193548	93
hireahelper.com	92	19.25	92
thumbtack.com	86	40.76744186046512	86
bbb.org	84	26.55952380952381	84

Top Anchor Texts

"softtouchmovingandstorage.com" - 95 backlinks from 89 domains
"Visit Site" - 38 backlinks from 2 domains
"Visit Website" - 27 backlinks from 7 domains
"None" - 21 backlinks from 10 domains
"http://www.softtouchmovingandstorage.com/" - 20 backlinks from 6 domains
"Website" - 14 backlinks from 4 domains
"OUR TELEGRAM CHANEL https://t.me/s/quarterlinks25" - 9 backlinks from 9 domains
"Soft Touch Moving and Storage Co." - 9 backlinks from 1 domains
"Soft Touch Moving and Storage" - 9 backlinks from 5 domains
"JOIN OUR TELEGRAM https://t.me/s/darksidelinks" - 8 backlinks from 7 domains

Section 6 - Schema & Structured Data

Score: 7/25

Schemas found (4): WebPage, WebSite, Organization, BreadcrumbList

Gaps:

Person schema MISSING (-4 pts)
FAQ schema MISSING (-5 pts)
Service schema MISSING (-3 pts)
Review/AggregateRating schema MISSING (-3 pts)
HowTo schema MISSING (-2 pts)

Section 7 - Technical On-Page (DataForSEO Instant)

URL tested: https://softtouchmovingandstorage.com/
Status code: 200
Title: "Bloomington & Indianapolis Moving Company | Soft Touch" (54 chars)
Description: "Soft Touch Moving & Storage provides trusted moving, packing, and storage services in Bloomington and Indianapolis. Get " (146 chars)
H1 tags: ['Our Goodness Soft Touch Services', 'REASONS TO CHOOSE US', 'What Our Customers Saying', 'ABOUT OUR COMPANY']
Word count: None
Content rate: None
Load time: 1532ms
Issues flagged: is_https, low_content_rate, no_image_alt, no_image_title, frame

Section 8 - Trust List (Top Cited Source Domains Across All Queries)

Domains AI engines cited most often when answering queries in this niche.

#	Domain	Citation Count
1	allmysons.com	23
2	coltmoving.com	18
3	reddit.com	18
4	busybeemovers.com	16
5	move-indy.com	15
6	indianapolis.youmoveme.com	11
7	teamplanes.com	10
8	leadersmoving.com	10
9	m.yelp.com	10
10	guardianrelocation.com	9
11	unitedvanlines.com	7
12	mymoversinc.com	6
13	angi.com	6
14	allied.com	5
15	shermanmoving.com	5

Section 9 - Sourcing vs Display Layer Analysis

For each query, classifies into VISIBLE (in answer text), HIDDEN (in sources but not answer text - 'trusted but not quotable'), or ABSENT (not in AI data at all).

Platform	Visible	Absent
ChatGPT	5	15
Perplexity	2	18
Google AIO	2	5
TOTAL	9	38

Insights

CRITICAL: 38/60 queries have business completely absent from AI data - entity signals + backlinks needed.
ChatGPT citations exceed Perplexity - business has good entity signals but missing from authoritative source content. Needs PR + 3rd party mentions.

Section 10 - RAG Trigger Classification

Classifies queries by whether they trigger AI web retrieval (YES_SEARCH, high commercial intent) vs use embedded LLM knowledge (NO_EMBEDDED). YES_SEARCH queries are where AI ranking work pays off most.

YES_SEARCH queries: 5/20 cited
NO_EMBEDDED queries: 0/0 cited
MAYBE queries: 0/0 cited
High-value absent queries: 15 (YES_SEARCH where business is invisible)

Insights

YES_SEARCH queries (high commercial intent): cited in 5/20 (25%)
15 high-value YES_SEARCH queries where business is invisible - content + entity work targeting these would directly improve revenue.

Top high-value absent queries (cited in NO platform, high commercial intent):

Q1: "best moving company Indianapolis IN"
Q2: "top rated movers Indianapolis"
Q3: "best moving and storage Indianapolis"
Q5: "moving company Carmel IN"
Q6: "who are the best movers in Indianapolis"
Q7: "what is the best moving company in Indianapolis"
Q9: "can you recommend a mover in Indianapolis"
Q10: "what moving company should I use in Indianapolis"

Section 11 - Entity Linker Opportunity Analysis

Khaled technique: implied citations. Create unique claims on website + corroborate across 2-3 external AI-trusted sources. AI links them to same entity. No backlink needed.

Unique Claims Found on Homepage (0)

_No structured claims detected - opportunity to add years-in-business, certifications, awards, review count to homepage_

Trust Gateway Analysis

Active in this niche (4/20): bbb.org, angi.com, thumbtack.com, mapquest.com
Missing from niche citations: yelp.com, google.com, facebook.com, linkedin.com, homeadvisor.com, houzz.com, manta.com, yellowpages.com

Section 12 - Service Page Content Depth Analysis

Top 5 service pages scraped + scored on word count, FAQ, proof blocks, pricing, images, internal links.

Average depth score: 7.8/10

#	URL	Words	FAQs	Testimonials	Warranty	Pricing	Images	Score	Grade
1	packing	1119	1	N	N	Y	6	8/10	A
2	storage	956	1	N	N	Y	6	7/10	B
3	about-us	1036	1	N	Y	Y	13	9/10	A
4	bloomington	1161	1	N	N	Y	15	8/10	A
5	contact-us	1088	1	N	N	N	25	7/10	B

Insights

Average service page depth score is 7.8/10 (GOOD) - solid content foundation.

Section 13 - Google Business Profile Comparison

Client GBP vs top competitors from Google Maps SERP.

Client GBP

Title: Soft Touch Moving
Category: Mover
Rating: 4.9 stars (49 reviews)
Address: 5136b E 65th St, Indianapolis, IN 46220
Phone: +1317-284-1900
Photos: 85
Verified/Claimed: YES
Hours set: NO
Questions: None

Competitor GBPs

Title	Category	Rating	Reviews	Photos	Claimed
You Move Me Indianapolis	Mover	4.8	837	29	Y
Two Men and a Truck Moving and Storage	Mover	4.7	652	17	Y

Insights

Review count (49) below 50 - review velocity campaign needed
Review count (49) is less than half of competitor average (744) - significant gap

Section 14 - Knowledge Graph Verification

Wikidata entity: NO
Google Knowledge Graph entity: NO
Google KG items in SERP results: 3

Wikidata gap: opportunity to create a Wikidata entry for this business + cross-link to website. Wikidata is the lookup table for both Google KG and Bing.

Section 15 - Backlink Quality Score (Phase 3)

Score: 38/100

Component	Score	Detail
Domain Rank	10/25	130
Referring Main Domains	16/20	166
Spam Penalty	-5/0	21
Anchor Diversity	10/10
High Authority Links Pct	0/15
Editorial News Links Pct	2/15
Niche Relevance	5/10	default value, needs NLP enhancement

Comparison vs Top 5 Competitors

Verdict: BEHIND

Metric	Client	Competitor Avg	Diff
Domain Rank	130	625	-495
Backlinks	347	13929709762	-13929709415
Ref Domains	166	6748816	-6748650

Top 5 Competitor Backlink Profiles

#	Domain	DR	Backlinks	Ref Domains	Spam
1	yelp.com	706	121,472,951	676905	5
2	twomenandatruck.com	394	57,256	4278	7
3	uhaul.com	538	1,495,070	19520	5
4	facebook.com	1000	69,525,004,944	33039394	8
5	allied.com	487	518,591	3982	0

Section 16 - SERP Opportunities (Low-Hanging Fruit)

Found 12 new keyword opportunities + 0 link intersection opportunities (sites linking to competitors but not us).

Top 25 New Keyword Opportunities

Keyword	Search Volume	CPC	Competition
moving storage service	18100	$8.87	0.01
moving and storage service	18100	$8.87	0.01
moving service with storage	9900	$34.20	0.31
moving and storage service near me	1900	$9.79	0.06
full service moving and storage companies	880	$35.44	0.13
full service moving and storage company	880	$35.44	0.13
storage container moving service	390	$4.60	1
storage moving service	390	$21.31	0.79
full service moving and storage	140	$41.72	0.1
full-service moving and storage	140	$41.72	0.1
storage and moving service	110	$29.14	0.81
princeton van service moving & storage llc	70	$0.00	0.03

Section 17 - Citation Gap Analysis (Local Dominator Equivalent)

Have: 3 directories | Missing: 35 | High-priority missing: 2

Directories Client Has

mover.com (also held by 1/5 competitors)
yellowpages.com (also held by 0/5 competitors)
superpages.com (also held by 0/5 competitors)

Top 15 Missing Directories (Priority by Competitor Count)

#	Directory	Competitors that have it
1	mapquest.com	4/5
2	moving.com	2/5
3	bbb.org	1/5
4	pods.com	0/5
5	chamberofcommerce.com	0/5
6	yellowpagecity.com	0/5
7	yelp.com	0/5
8	thumbtack.com	0/5
9	cylex.us.com	0/5
10	mymovingreviews.com	0/5
11	movingstaffing.com	0/5
12	topratemovers.com	0/5
13	trustpilot.com	0/5
14	uhaul.com	0/5
15	alignable.com	0/5

Section 18 - Search Intent Classification

Each of the 20 audit queries classified by Google's intent model.

Commercial: 15 queries
Navigational: 1 queries
Informational: 2 queries
Transactional: 2 queries

Section 19 - Backlink Growth History (12 months)

Start date: 2025-04-30 00:00:00 +00:00
End date: 2026-02-28 00:00:00 +00:00
Referring domains growth: 118 -> 161 (+43)
Backlinks growth: 423 -> 332 (-91)

Section 20 - Cheap Health Check (Phase 3)

Mobile-friendly: True
Sitemap.xml: YES (2 URLs)
Robots.txt: YES (1 Disallow rules)
SSL valid: True (expires in 45 days)
Homepage response time: 4533ms
GBP rating: 4.9 stars / 49 reviews
GBP review topics: the future, job, truck, furniture, quote, price, apartment, questions

Section 21 - Schema Rollout (Ready to Deploy)

7 JSON-LD schema blocks generated and ready to paste into your website's <head> section:

LocalBusiness / niche-specific schema
FAQPage schema
Service schema (one per service)
Person (owner) schema
AggregateRating + Review schema
BreadcrumbList schema
Organization with sameAs schema

Files: deliverables/soft-touch-moving/schema/

Quick deploy: deliverables/soft-touch-moving/schema/ALL-IN-ONE.html

Per-CMS instructions: deliverables/soft-touch-moving/schema/README.md

Section 22 - Golden Hook (Lead With This)

Comprehensive audit complete. AI Visibility Score: 33/100. We've identified the 3 highest-leverage fixes that should move you to 70+/100 within 90 days. All the JSON-LD, content gaps, and citation list are ready to deploy.

Section 23 - Quick Wins

1. Increase content-to-HTML ratio (low content density flagged)

2. Add alt text to images

3. Add missing schema: LocalBusiness/Organization schema, Person schema, FAQ schema

4. Push striking-distance keyword 'mobile home movers in indiana' (pos 16, vol 70) to page 1

Section 16 - Recommended Action Plan

This Week

Add LocalBusiness, FAQ, Service, Person schema markup to homepage

Month 1

Build content for 15 high-value YES_SEARCH queries where business is invisible
Add 3-5 unique claims to homepage (years in business, certifications, awards, review count)
Build entity linkers across BBB, Yelp, niche directories
Push 1 striking-distance keywords to page 1 (page 2 currently)

Months 2-3

Create Wikidata entity for business + cross-link to website (KG signal)
Content depth on top 5 service pages (FAQ, proof blocks, unique claims)
Backlink campaign targeting trust list domains AI cites in this niche
Set up monthly AI visibility tracking (re-run audit)

Audit generated 2026-04-06 by Online Optimisers AI Audit Pipeline (v2026.04).

AI Visibility Audit

AI Visibility Score: **33/100** (POOR)

Headline Findings

Section 1 - ChatGPT Visibility (5/20)

Cited In:

Absent From:

Section 2 - Perplexity Visibility (2/20)

Cited In:

Section 3 - Google AI Overview (2/20 cited, 7/20 triggered)

AI Overview cited:

AIO triggered but did NOT cite us:

Organic positions for AI-tested queries:

Section 4 - Google Maps Pack (1/5)

Missing from:

Section 5 - SEO Foundation

Top 20 Ranked Keywords

Striking Distance Keywords (positions 11-20, ready to push to page 1)

Top 15 Referring Domains

Algorithmic Competitors (DataForSEO Labs)

Top Anchor Texts

Section 6 - Schema & Structured Data

Gaps:

Section 7 - Technical On-Page (DataForSEO Instant)

Section 8 - Trust List (Top Cited Source Domains Across All Queries)

Section 9 - Sourcing vs Display Layer Analysis

Insights

Section 10 - RAG Trigger Classification

Insights

Top high-value absent queries (cited in NO platform, high commercial intent):

Section 11 - Entity Linker Opportunity Analysis

Unique Claims Found on Homepage (0)

Trust Gateway Analysis

Recommended Entity Linker Actions

Section 12 - Service Page Content Depth Analysis

Insights

Section 13 - Google Business Profile Comparison

Client GBP

Competitor GBPs

Insights

Section 14 - Knowledge Graph Verification

Section 15 - Backlink Quality Score (Phase 3)

Comparison vs Top 5 Competitors

Top 5 Competitor Backlink Profiles

Section 16 - SERP Opportunities (Low-Hanging Fruit)

Top 25 New Keyword Opportunities

Section 17 - Citation Gap Analysis (Local Dominator Equivalent)

Directories Client Has

Top 15 Missing Directories (Priority by Competitor Count)

Section 18 - Search Intent Classification

Section 19 - Backlink Growth History (12 months)

Section 20 - Cheap Health Check (Phase 3)

Section 21 - Schema Rollout (Ready to Deploy)

Section 22 - Golden Hook (Lead With This)

Section 23 - Quick Wins

Section 16 - Recommended Action Plan

This Week

Month 1

Months 2-3

AI Visibility Score: 33/100 (POOR)