Online Optimisers · Red Roan Construction · Strategy Call
Today's Call · 45 Minutes

Here is how we'll
spend our time.

No jargon until we define it. No black boxes. Lots of real numbers, dated deliverables, and shared tool access. You'll leave knowing exactly where Red Roan stands and exactly what happens next.

One thing before we start

We know about Surefire. Our job today is to show you, in actual numbers, dated deliverables, and shared tool access, why this will not be a repeat. No agency black box. If at minute 30 you don't believe us, we end the call. No pressure.

0:00
Welcome

Intros · Nick, business partner, our side

Quick intros with Nick and your business partner, confirm everyone on the call, and walk this agenda slide so nothing on the next 45 minutes is a surprise.

0:05
Glossary

Five terms in plain English

One slide, five definitions. Everything we cover after this uses only those five terms. Five minutes here saves forty minutes of confusion later.

0:10
Your Data

Where Red Roan stands today in AI search and organic Google

Hard numbers: DA 3.5, 0 organic traffic, 0 ranked keywords. Where King of Texas and Empire Roofing sit on the same scale. What your 74+ reviews and sales team give you that they don't.

0:20
The Gap

What we found, and why each finding is a green light

29 of 31 backlinks are spam. DA is 3.5. Zero keywords rank. Every one of those is a reason this works: nothing to untangle, no legacy gains to protect, a straight runway from the ground up.

0:30
The Plan

Your 4-5 month plan to overtake King of Texas and Empire Roofing

Month-by-month deliverables. Spam disavow first, then money-keyword pages, GBP refocus on NW San Antonio, job pinning, structured data, and the authority build that moves DA out of 3.5.

0:38
Q&A

Your questions · 7 minutes

Seven minutes for anything: the audit, the plan, the reporting cadence, how we measure, or how this is different from what Surefire delivered.

0:45
Close

Next steps + how we avoid what Surefire got wrong

Clear action items, a dated Month 1 plan, shared-tool access, and the reporting rhythm that keeps everything visible. You see the work, not just the invoice.

Red Roan baseline today
3.5
DA out of 100
Near-zero trust
0
Organic / mo
0
Ranked kw
29/31
Spam links
Day 90 target
DA 15+, 10+ ranked keywords, GBP pinned to NW San Antonio, first spam disavowed.
4-5 month target
Overtake King of Texas and Empire Roofing in San Antonio NW AI results and map pack.
Open your AI Search + SEO presentation → Open full audit detail →
01 / AGENDA
Before We Begin · Plain English

Five terms, then no more
jargon.

Everything on the next screen uses one of these five terms. Once these click, the whole audit reads on its own.

01 · AI Search
When someone asks ChatGPT, Perplexity, or Google's AI answer box instead of clicking search results. Less relevant for most roofing queries today, but storm and hail searches are the fastest category moving to AI answers.
"Who are the best roofers in San Antonio after hail?" typed into ChatGPT. That's AI search.
02 · Domain Authority (DA)
Your website's Google trust score, 1 to 100. Red Roan is 3.5. King of Texas sits in the 20s-plus. This is the number we move. Every other metric follows it.
Day-90 target: DA 15+. 4-5 month target: match or beat King of Texas.
03 · Spam Backlinks
Bad websites pointing at yours. 29 of your 31 referring domains are spam. Those are actively holding your rankings down, not helping. First job is a disavow file so Google stops counting them against you.
Disavow gets filed Month 1. Clean authority build starts immediately after.
04 · Schema / Structured Data
A small block of code that tells Google, in its own language: "I'm a roofer, based in NW San Antonio, I serve these cities, these are my services, here are my reviews." Without it, Google has to guess, and Google hates guessing.
We write and deploy full roofer schema in Month 1. Immediate eligibility for rich results.
05 · GBP / Google Business Profile
Your Google Maps listing. Red Roan's is currently diluted across too wide a radius, from Killeen down to San Antonio. A map pin that wide tells Google you're not local to anywhere. We refocus the service area, tighten the categories, and structure the services so the profile starts pulling for the queries that actually convert.
Your 74+ reviews are the asset. Most competitors don't have that. We amplify it, we don't rebuild it.
Got it. What do you cover? ↓
02 / GLOSSARY
The Presentation

Three parts. One orbit.
All your numbers.

After this slide we move to your interactive audit. Here's the shape of it:

01

Where you stand today

DA, backlink profile, ranked keywords, GBP diagnosis. Red Roan vs King of Texas vs Empire Roofing on the same page, same scale, no cherry-picking.

10 minutes
02

What we found in the audit

The 29 spam backlinks mapped out, the schema gap, the city-dilution on the GBP, and why each one is a green light once it's fixed.

10 minutes
03

Your 4-5 month plan

Spam disavow, money-keyword pages, job pinning for recent NW San Antonio work, GBP refocus, authority build. Dated deliverables, not a vague roadmap.

10 minutes

What you'll see:

  • ●Interactive orbit showing every layer we bring to the build
  • ●Your exact DA, your spam-backlink map, and the zero-keyword baseline
  • ●Your 74+ reviews positioned as the asset we amplify, not rebuild
  • ●Month-by-month plan with deliverables named, not hand-wavy
  • ●What we do differently from Surefire: transparency, asset ownership, reporting cadence

What we need from you today:

  • ●Go / no-go decision by end of call
  • ●Clarity on who owns the website domain and CMS access
  • ●Confirmation of service radius priority: Killeen base vs San Antonio expansion
  • ●Any specific questions about how we avoid the Surefire trap
Open your AI Search + SEO presentation → Open full audit detail
03 / OVERVIEW
Online Optimisers
Red Roan Construction · Strategy Call · 2026-04-24
Open your AI Search + SEO presentation → Open full audit detail