Online Optimisers · Red Roan Construction · Pre-Call Questions
Pre-Call Questionnaire · Nick Garner

A few questions before
our call on Thursday.

Nick, thanks for making time. The answers below help us tailor the plan specifically to Red Roan, so we spend the 45 minutes on your actual gaps rather than generic ground. Answer as much as you can by Wednesday evening. If a question does not apply, just write "skip". Nothing is a wrong answer. Blunt answers are better than polished ones, especially on the Surefire stuff.

What we already know

Your audit data, summarised.

Based on our audit of Red Roan, here is the context we are walking in with. If anything below is wrong, flag it and we will correct before the call.

Business basics

Contact: Nick Garner + business partner

Website: redroanconstruction.com (non-professional build with Surefire work layered on top)

Locations: Killeen, Temple, Belton base + San Antonio (service area currently too wide for GBP ranking)

Target areas: Killeen, Temple, Belton, Copperas Cove, Harker Heights, Salado, Round Rock, Austin, New Braunfels, San Antonio, Boerne, Helotes, Stone Oak

Ideal client: Full roof replacements, commercial flat-roof maintenance contracts, insurance-funded storm damage work

Current performance

Domain Authority: 3.5/100 (Critical band)

Organic traffic: 0 per month

Ranked keywords: 0

Referring domains: 31 total, 29 are spam and actively harmful

Schema types live: 1 or 2 of 9 needed

Prior investment: $12,000 with Surefire Local, zero results

GBP snapshot

Rating: 4.9 stars likely, with 74+ reviews (strong asset, 30+ years of goodwill showing)

Reviews: 74+ (real asset, but review velocity is slow for a 30-year book)

Service area: Too wide. Dilutes GBP ranking power. Needs a focused pin decision.

Competitor benchmarks: King of Texas, Empire Roofing

Section A

Your business today

A1
Roughly how many roofs per month do you complete? Give us a rough split of residential vs commercial, and insurance vs retail.
Helps us size the automations and know where the margin actually sits. Storm months and normal months can look very different, so feel free to give both.
Your answer here…
A2
How much of your revenue comes from storm / insurance work vs retail roof replacements vs commercial maintenance?
This tells us whether storm-response automation or commercial content pages should take priority in the first 90 days.
Your answer here…
A3
Where do most of your leads come from today? Rough percentages if you can.
Word of mouth, Facebook, Google, GBP, past-customer referrals, insurance adjusters, door knocking, yard signs. Whatever the real mix is.
Your answer here…
A4
What is the single biggest thing stopping you from growing right now?
Options that come up a lot: lead volume, quote-to-close, crew capacity, review velocity, cash flow on insurance work, supplement chases. Pick one or write your own.
Your answer here…
Section B

Your tech and processes

B1
What CRM or lead system are you using today?
GHL, AccuLynx, JobNimbus, RoofSnap, a spreadsheet, or nothing formal. All fine answers. We need to know what we are wiring into.
Your answer here…
B2
Walk us through what happens from a new lead submission to your first call back. Timing, and who handles it.
Someone fills your form or calls. Then what? Who sees it first? How fast does the first call back go out? This is where speed-to-lead revenue leaks out for most roofers.
Your answer here…
B3
How do you currently ask for a review after a completed roof? Manual text, email, never, or something automated?
Honest answer is fine. 74 reviews over 30 years suggests you are leaving a lot of review velocity on the table. We can fix that inside week 2.
Your answer here…
B4
Who owns the redroanconstruction.com domain, and who currently has CMS + hosting access?
We need to know what we can touch on day one without waiting. Heads up: Surefire may still be sitting on credentials. If so, we help you reclaim them before we do anything else.
Your answer here…
B5
Insurance paperwork. Do you have any automation around the claim, adjuster meetings, and the supplement process?
This is where roofers lose days per job. If it is all manual right now, there is a big time win for you and your partner in month 1.
Your answer here…
Section C

What matters most, right now

C1
If we could fix ONE thing before storm season peaks in March to June hail, what should it be?
Lead response speed, AI visibility, review surge, website speed, CRM wire-up, GBP refocus. Pick the one that would relieve the most pressure.
Your answer here…
C2
Which customer type do you actually want more of? Where is the best margin?
Retail high-ticket replacements, insurance storm work, commercial maintenance contracts, new builds. This angles the content and GBP categories.
Your answer here…
C3
King of Texas vs Empire Roofing. Which one hurts you more, and why?
Price, brand recognition, online visibility, sales team aggression, marketing spend. Whichever is the sharper thorn, say it.
Your answer here…
C4
What are you currently paying for that you think is not working?
Other agencies, lead providers, directory subscriptions, ad spend that does not feel measurable. Put it all on the table and we can help you prune.
Your answer here…
Section D

Specific to Red Roan

D1
What exactly did Surefire Local promise you, and what actually happened with the $12k?
We need to understand what went wrong so we do not repeat any of it. Be blunt. Channels they claimed, deliverables that never shipped, reports that did not match reality, whatever it is. This shapes how we structure your plan and guarantees.
Your answer here…
D2
Killeen vs San Antonio. We recommend pinning the GBP to northwest San Antonio for max ranking power. Does the revenue map actually support that, or is Killeen still the real base?
This is your home turf decision. A wider service area sounds good on paper but kills GBP rankings. Tell us where the money really lives and we pin around it.
Your answer here…
D3
Are you willing to disavow all 29 spam backlinks in week 1?
This is mandatory for any ranking to improve. It sometimes shocks clients who do not want to lose "links" they thought they paid for. Those links are actively harming you. Saying yes here means we can move on day 1.
Your answer here…
D4
Are you open to us running an AI chatbot on your site, qualifying storm and roof enquiries and booking inspections directly into your crew calendar?
This is a Tier 4 move. Biggest quote-to-book lift we can give you, but it means we run the front door of your business. Want to gauge appetite now so we can show the option properly on the call.
Your answer here…
Section E

Your questions for us

Anything you want answered on the call. Nothing off limits. A few prompts if useful:

E1
Your questions, in your own words:
Write anything here. No formatting needed. Bullet points, rants, half-formed thoughts all fine.…
Send it back

Three ways to return this.

Option 1
Reply in email
Just reply to the email this link came in, answers inline. Fastest for us.
Option 2
Voice memo
Record yourself answering on your phone. We will transcribe. Easiest for you.
Option 3
Print + scribble
Hit Cmd+P, print this page, fill it in with a pen, snap a photo, text it back.
Email your answers → ← Back to orbit
Online Optimisers

Prepared for Red Roan Construction · Nick Garner · 2026-04-23 · Confidential