softtouchmovingandstorage.com · John Craft · 317-284-1900
Two decades of residential, long-distance, and storage moves across Indianapolis and Bloomington. The backlink graph (166 referring domains) and review base are strong. The AI layer is not. Seven staged schema blocks plus an Indianapolis citation sweep moves the needle fast, before May peak-season demand hits.
25%
Cited in 5 of 20 queries. 4 of those 5 are Bloomington or direct brand searches. Indianapolis-first queries like "best movers Indianapolis IN" return competitors, not Soft Touch.
10%
Cited in 2 of 20 queries. Perplexity leans heavy on structured data and third-party directory signals. Missing schema and citation breadth explains the gap.
10%
Cited in 2 of 20 queries that returned an AI Overview. Google AIO trigger rate is rising fast for local-service queries; the entry ticket is clean LocalBusiness schema plus GBP consistency.
We asked ChatGPT and Perplexity the same 20 moving-related queries someone in Indianapolis or Bloomington might ask. Your business was cited in 5 of 20 ChatGPT queries and 2 of 20 Perplexity queries. Here is which ones, and what your competitors are winning.
| # | Query | ChatGPT mentions | Perplexity mentions | Soft Touch cited? |
|---|---|---|---|---|
| 1 | best moving company Indianapolis IN | You Move Me, Planes Moving, Guardian Relocation | Leaders Moving, All My Sons, You Move Me | ✗ Not cited |
| 2 | top rated movers Indianapolis | Ballew Moving, Leaders Moving, United Van Lines | Move Indy, Leaders Moving, All My Sons | ✗ Not cited |
| 3 | best moving and storage Indianapolis | United Van Lines, Guardian Relocation, All My Sons | All My Sons, Planes Moving, Busy Bee | ✗ Not cited |
| 4 | best movers Bloomington IN | Two Men and a Truck | Busy Bee | ✓ Cited |
| 5 | moving company Carmel IN | Colt Moving | All My Sons, Colt Moving | ✗ Not cited |
| 6 | who are the best movers in Indianapolis | You Move Me, Guardian Relocation, United Van Lines | Ballew Moving, All My Sons, Busy Bee | ✗ Not cited |
| 7 | what is the best moving company in Indianapolis | Planes Moving, You Move Me, United Van Lines | Leaders Moving, Busy Bee, You Move Me | ✗ Not cited |
| 8 | who should I hire to move in Bloomington IN | - | Busy Bee | ✓ Cited |
| 9 | can you recommend a mover in Indianapolis | You Move Me, Guardian Relocation, United Van Lines | You Move Me, All My Sons, Leaders Moving | ✗ Not cited |
| 10 | what moving company should I use in Indianapolis | Planes Moving, You Move Me, Guardian Relocation | Leaders Moving, Busy Bee, All My Sons | ✗ Not cited |
| 11 | movers and storage Indianapolis | All My Sons, Guardian Relocation | All My Sons, Leaders Moving, Busy Bee | ✗ Not cited |
| 12 | long distance movers Indianapolis | All My Sons, You Move Me, Busy Bee | All My Sons, Busy Bee, Ballew Moving | ✗ Not cited |
| 13 | licensed insured movers Indianapolis | My Movers, Guardian Relocation | Colt Moving, All My Sons, Move Indy | ✗ Not cited |
| 14 | last minute movers Indianapolis | Move Indy, Colt Moving | Leaders Moving | ✗ Not cited |
| 15 | piano movers Indianapolis | - | - | ✗ Not cited |
| 16 | residential movers Indianapolis | All My Sons, Colt Moving, Busy Bee | Busy Bee, You Move Me, All My Sons | ✓ Cited |
| 17 | packing services Indianapolis | All My Sons | All My Sons, You Move Me, Planes Moving | ✗ Not cited |
| 18 | commercial movers Indianapolis | All My Sons, Busy Bee | Colt Moving, Busy Bee, All My Sons | ✗ Not cited |
| 19 | Soft Touch Moving Indianapolis reviews | - | - | ✓ Cited |
| 20 | is Soft Touch Moving a good company | - | - | ✓ Cited |
Rows where Soft Touch Moving is cited are highlighted in soft green. Data pulled 2026-04-06.
| Keyword | Position | Volume |
|---|---|---|
| moving service storage | #76 | 9,900 |
| move and storage | #81 | 8,100 |
| storage moving companies | #72 | 8,100 |
| packing and removal company | #63 | 4,400 |
| indy moving companies | #63 | 2,900 |
| Business | Rating | Reviews | Photos |
|---|---|---|---|
| Soft Touch Moving | 4.9 ★ | 49 | 85 |
| You Move Me Indianapolis | 4.8 ★ | 837 | 29 |
| Two Men and a Truck | 4.7 ★ | 652 | 17 |
Best rating ✓ · Most photos ✓ · Review volume gap = P0 trust risk for AI systems
You already rank for 134 keywords. The gap is the ones that match Indianapolis moving demand where you are invisible today. These are the 10 highest-value keywords to target next.
| Keyword | Position | Volume |
|---|---|---|
| moving service storage | #76 | 9,900 |
| move and storage | #81 | 8,100 |
| storage moving companies | #72 | 8,100 |
| packing and removal company | #63 | 4,400 |
| indy moving companies | #63 | 2,900 |
| lexington moving companies | #68 | 2,400 |
| storage facilities bloomington indiana | #55 | 2,400 |
| packing moving services near me | #84 | 1,300 |
| bloomington in movers | #7 | 1,000 |
| bloomington in moving companies | #5 | 1,000 |
| Keyword | Volume | Competition |
|---|---|---|
| moving storage service | 18,100 | Low |
| moving and storage service | 18,100 | Low |
| moving service with storage | 9,900 | Low |
| moving and storage service near me | 1,900 | Low |
| full service moving and storage companies | 880 | Low |
| full service moving and storage company | 880 | Low |
| storage container moving service | 390 | High |
| storage moving service | 390 | High |
| full service moving and storage | 140 | Low |
| full-service moving and storage | 140 | Low |
Target keywords drive the Month 2 content plan. Each keyword maps to a specific service or city page in the seasonal content calendar.
LocalBusiness (Indianapolis + Bloomington), FAQ, Service, Person-Owner, AggregateRating, HowTo, Organization-sameAs. ALL-IN-ONE.html is drafted and ready to paste. Adds structured signal AI crawlers read every pass. Biggest single lever in the audit.
moveBuddha, MyMovingReviews, HireAHelper, Unpakt, moving.com, iMoving, MovingAuthority. Plus Bing Places, Apple Business Connect, Yelp, BBB. All pre-flighted with the NAP block. Requires DOT/MC number and insurance doc for the moving-niche marketplaces.
Carmel, Fishers, Greenwood, Noblesville, Westfield. Each page: H1 tied to a buyer query, FAQ block, service-area markup, references to local Indianapolis landmarks. Plus a piano-mover page and a last-minute-mover page to close the 15 uncited ChatGPT queries.
Indy Chamber, Bloomington Chamber, Yellow Pages, Angi, Thumbtack, Nextdoor, Houzz. Every new Indianapolis-verified citation is a cross-reference AI platforms can confirm entity data against.
Both GBP profiles (Indianapolis + Bloomington) category-aligned, service list expanded to match niche directories, attributes set. Review-request flow keyed to completed jobs captures the May to September moving-season review spike, feeding the AggregateRating schema.
AI visibility retest scheduled at day 30, day 60, day 90. Target band: "Fair" (70+) by day 90, locked in before May peak moving demand.
Two decades of Indianapolis and Bloomington moves. 166 referring domains. 134 ranked keywords on Google. The trust signals AI platforms weight are already earned, just not structured in a way the crawlers can parse cleanly.
Indiana moving season runs May through September. Shipping schema and Indianapolis content in Month 1-2 means the AI layer is ready when peak-demand queries spike. Miss the window, wait a full year for the next one.
4 of 5 ChatGPT citations today are Bloomington or brand-specific queries. That means the method works when the signals line up. The gap is replicating that structure for Indianapolis queries, the bigger and higher-intent market.
Seven schema blocks in ALL-IN-ONE.html. Citation packet pre-flighted with NAP block. Priority order set. Most of Month 1 is shipping, not starting. Blockers are finite and known: DOT/MC number, insurance doc, SSL migration with Doug.