metalwarehouseinc.com · Tanatsa Kamhunga, Chase Bentley
18 metal-panel product lines. Strong B2B contractor relationships. Already the top-cited panel-supply source on Perplexity at 85%. Content-depth gap is the main lever.
70%
Cited in 14 of 20 panel-supply queries. Strong, with room to lift toward Lankford's 75%.
85%
Cited in 17 of 20 queries. This is the standout. Metal Warehouse is the dominant panel-supply voice on Perplexity today.
3 of 5
Cited in 3 of 5 queries that triggered an AI Overview. AIO triggers on more of your queries than Lankford's, suggesting higher AI-search intent in your market.
| Keyword | Position | Volume |
|---|---|---|
| metal shops | #66 | 12,100 |
| pre-engineered metal buildings | #118 | 9,900 |
| metal building supply | #65 | 6,600 |
| metal utility sheds | #61 | 6,600 |
| steel building supplies | #117 | 6,600 |
Top domains competing for the same keyword space:
Replace the "anuj" placeholder value with "Metal Warehouse, Inc." across LocalBusiness and Organization schema. Same fix pattern, different domain. One-hour task.
Build kit already staged in deliverables/metal-warehouse-inc/social-profile-packet-april-2026.md. LinkedIn is the primary B2B discovery surface for contractors buying panels. Ship the build, start posting on a cadence.
You sell 18 panel types. Start with the top five by margin or contractor demand. Each page: spec sheet, pricing framework, application examples, schema. Every new page is a new AI citation surface.
Package the spec sheets, installation guides, and panel calculators behind an email capture. Contractors and DIY buyers both want them. You get qualified leads and usage data to feed the cross-referral flow.
DIY panel buyers who need installation get a routed introduction to Lankford. Conversion tracked, attribution split. Biggest unique lever in the portfolio.
AI visibility retest scheduled at day 30, day 60, day 90. Target band: "Good" (80+) by day 90.
Contractors searching for a specific panel type want a dedicated page for that type. Right now they hit a catalog. Every product page added narrows intent, raises conversion, and adds a citation surface.
An 85% citation rate on Perplexity is rare for a regional panel supplier. Most of the B2B AI-search traffic on Perplexity will already see you. The lift is about converting that visibility into qualified inbound.
Contractors procuring materials check LinkedIn to vet suppliers. An active company page with staff, product posts, and case examples converts that check into a call. Low-cost, high-trust.
Every DIY buyer who stalls at "now I need an installer" is a Lankford lead. Formalizing this referral is a differentiator no competing supplier can copy.