A 48-hour window opens every time a hail or wind event rolls through Grayson, Fannin, Atoka, Bryan, or Dallas counties. Most roofers miss it. This is how Lankford owns it.
Seven hits across Texoma in the last 7 days. Each one a 48-hour window where the right page in the right county catches the calls. These are the cells the Storm Sniper agent points at when it goes live for Lankford.
Storm passes Sherman Tuesday night. Wednesday morning, 2,000 homeowners pull out their phones. They search:
High-intent, time-sensitive. Whoever's top of Maps + AI that week catches the calls.
~10x normal volume for 2-3 days post-event, then decays fast.
Insurance-driven leads, higher ticket, longer close. Directory sites usually win these.
Right now Lankford ranks well for the everyday queries (best roofing company Sherman TX, roof replacement Denison). The Phase 1 audit confirmed 15/20 ChatGPT citations and 16/20 Perplexity citations. But the storm-spike queries are a different game. They need a different play.
Five steps. One continuous loop. The first four push the lead to your phone. The fifth proves the spend.
No black-box vendor, no API contract, no monthly fee on the data side. The same endpoint every storm chaser and insurance adjuster uses, polled on a tight cadence and filtered to your counties.
NOAA poll, page generation, GBP post, schema refresh, ad boost, weekly attribution email. Zero ops load on Karley or Mike.
Inbound calls and site visits. We don't touch sales. We just make sure the phones ring and the calls are logged back to the right storm.
Designed and ready: the NOAA pull, the 1-inch filter, the per-county routing, the page generator, the GBP post fire. All built and validated on a separate roofing engagement in the last 7 days.
Live for Lankford today: the Google Ads layer is already running on your account (LSA + search). Step 4 of the loop is a working component, so amplify is the one piece that needs no new setup - we point existing campaigns at the storm landing page when an event fires.
Designed but not deployed for you: Watch, Trigger, Publish, Measure. Each is 1-3 hours from being live for Lankford specifically. The 7 storms above show what the pipeline already would have caught this week.
What we are not pretending: we are not currently piping NOAA data into a Lankford-specific landing page. We are saying we have the working pipeline, and we are asking for the green light to point it at your counties.
We run it at no cost for the first real storm cycle. If it drives calls and inspections, we sit down and price it based on what it actually produced. If it doesn't work, we kill it. No commitment, no retainer change, no invoice.